Locafy Launches Hotfrog Proximity Page Application Built in Collaboration with Yext
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Insights
The introduction of the Hotfrog Proximity Page by Locafy, in partnership with Yext, represents a strategic move in the search engine marketing (SEM) and Search Engine Optimization (SEO) domain. From a market perspective, this collaboration leverages Yext's digital presence capabilities and Locafy's SEO technology to offer a more robust service to local businesses. The ability for businesses to automatically update their online presence across multiple platforms could streamline digital marketing efforts and potentially enhance their visibility and customer reach.
Considering the current market trends, businesses are increasingly investing in digital marketing tools to stay competitive. The integration of a headless CMS with SEO services is a forward-thinking approach that addresses the growing need for agile and responsive online content management. It's important to note that the effectiveness of such tools greatly depends on their adoption rate. If Locafy's new application gains traction, it could lead to increased recurring revenue streams from subscription services and strengthen its market position.
From an SEO standpoint, the launch of the Hotfrog Proximity Page application could be a significant advancement for local businesses aiming to improve their online presence. The application's ability to sync with Yext's knowledge graph and automatically update landing pages ensures that businesses maintain consistent and accurate information across the web, which is a key factor in local SEO ranking. The emphasis on automated, dynamic landing pages optimized for SEO could result in improved search engine rankings, potentially leading to increased organic traffic for users.
Moreover, the partnership with Yext could provide Locafy's clients with a competitive edge by integrating with a larger network of publishers. This could amplify the reach of their digital content and improve local search visibility. However, the real test will be how effectively the application can deliver on its promised SEO benefits and whether it can differentiate itself from existing solutions in a crowded market.
When assessing the financial implications of Locafy's announcement, there are several key factors to consider. The partnership with Yext and the development of the Hotfrog Proximity Page could represent a significant investment in product development and marketing. The potential return on this investment hinges on user adoption rates and the application's ability to retain and attract new customers. Increased market share in the SEM and SEO sectors could lead to heightened investor interest, potentially impacting Locafy's stock valuation positively.
However, investors should also be aware of the risks associated with such technological advancements. The success of the application is not guaranteed and the competitive landscape of digital marketing tools is rapidly evolving. It will be important to monitor the application's performance metrics post-launch and the subsequent financial reports from Locafy to gauge the impact on the company's revenue and profitability.
PERTH, Australia, March 25, 2024 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in programmatic “Entity-Based” search engine marketing, today announced the launch of Hotfrog Proximity Page, an application built in partnership with Yext (NYSE: YEXT), the leading digital presence platform for multi-location brands.
Hotfrog Proximity Page is a proprietary application that allows users to enhance their online presences and drive traffic to their main websites. Locafy's technology already uses the information included on Hotfrog.com, a top-20 free online directory which Locafy acquired in 2016, to create new landing pages1. This solution combines data from Yext's headless CMS, Yext Content, with Locafy’s specialized SEO technology to empower local businesses to effortlessly create for themselves one or more dynamic landing pages that are optimized for SEO performance.
Backed by Yext Content, the powerful knowledge graph that serves as a foundation for a brand’s entire digital presence through the Yext platform, Hotfrog Proximity Page landing pages can seamlessly integrate with existing Yext accounts. With the application’s web-sync feature, any changes made to a client's business listing information within the Yext platform automatically update on client websites backed by the application. This ensures that the essential data displayed on the landing pages is updated immediately and matches the information advertised across Yext's network of publishers.
Several Locafy partners connected to Hotfrog's publishing API are currently piloting Hotfrog Proximity Page. Locafy anticipates a broader rollout of the application over the rest of 2024.
“We believe that Hotfrog Proximity Page is poised to become an indispensable asset for businesses looking to make a lasting impression online,” said Locafy CEO Gavin Burnett. “Built in collaboration with Yext and Hotfrog, this game-changing product simplifies the Locafy software user experience and ensures business profile information accuracy and consistency across various online platforms. We’re confident that Hotfrog Proximity Page can help users drive more traffic and visibility for their websites so their brands can thrive in today's digital landscape. This application is an important step on our path to revolutionizing how businesses manage and showcase their online information.”
For more information about Locafy’s technology, including educational blogs and case studies, please view Locafy’s investor relations website at investor.locafy.com.
About Locafy
Locafy (Nasdaq: LCFY, LCFYW) is a globally recognized software-as-a-service technology company specializing in local search engine marketing. Founded in 2009, Locafy's mission is to revolutionize the US
About Yext
Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Yext’s AI and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights that enable data-driven decisions. From SEO and websites to social media and reputation management, Yext enables brands to turn their digital presence into a differentiator. To learn more about Yext, visit Yext.com or find us on LinkedIn and X.
Forward-Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “subject to”, “believe,” “anticipate,” “plan,” “expect,” “intend,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s reports that are filed with the Securities and Exchange Commission, including its most recent Annual Report on Form 20-F, and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Investor Relations Contact
Tom Colton or Chris Adusei-Poku
Gateway Group
(949) 574-3860
LCFY@gateway-grp.com
1 Listoflocal, “Top 20 Free Business Directory USA 2024 - Business Listing Websites USA,” List Of Local USA, February 1, 2024, https://www.listoflocal.com/blog/top-20-free-business-directory-usa-2024.
FAQ
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