Klaviyo and WooCommerce Team Up: A New Era of Marketing Excellence for Brands
Klaviyo (NYSE: KVYO) has been named the preferred marketing automation partner for WooCommerce, the world's leading ecommerce platform serving 4 million stores. The partnership aims to provide enhanced marketing solutions for WooCommerce users, with over 15,000 brands already utilizing the integration.
The collaboration enables businesses to unify real-time data, create personalized omnichannel marketing campaigns, and streamline product reviews. Key benefits include smart segmentation based on customer behavior and engagement history. Success stories include My Community Made, which grew ecommerce revenue from 0% to 30% in three months, and KaisaFit, which achieved 32x ROI using the integration.
Customers using both platforms average 46x ROI through advanced segmentation, pre-built automations, and actionable insights. The partnership extends beyond traditional D2C retailers to support content creators, service businesses, and various other business models exploring online sales.
Klaviyo (NYSE: KVYO) è stato nominato partner di automazione marketing preferito per WooCommerce, la principale piattaforma ecommerce al mondo che serve 4 milioni di negozi. L'obiettivo della partnership è fornire soluzioni di marketing avanzate per gli utenti di WooCommerce, con oltre 15.000 marchi già impegnati nell'integrazione.
La collaborazione consente alle aziende di unificare i dati in tempo reale, creare campagne di marketing omnichannel personalizzate e semplificare le recensioni dei prodotti. I principali vantaggi includono segmentazione intelligente basata sul comportamento e sulla storia di engagement dei clienti. Storie di successo includono My Community Made, che ha aumentato le entrate ecommerce dal 0% al 30% in tre mesi, e KaisaFit, che ha raggiunto un ROI di 32 volte utilizzando l'integrazione.
I clienti che utilizzano entrambe le piattaforme hanno un ROI medio di 46 volte grazie a segmentazioni avanzate, automazioni predefinite e approfondimenti azionabili. La partnership si estende oltre i tradizionali rivenditori D2C per supportare i creatori di contenuti, le aziende di servizio e vari altri modelli di business che esplorano le vendite online.
Klaviyo (NYSE: KVYO) ha sido nombrado el socio preferido de automatización de marketing para WooCommerce, la plataforma de ecommerce líder en el mundo que atiende a 4 millones de tiendas. La asociación tiene como objetivo proporcionar soluciones de marketing mejoradas para los usuarios de WooCommerce, con más de 15,000 marcas ya utilizando la integración.
La colaboración permite a las empresas unificar datos en tiempo real, crear campañas de marketing omnicanal personalizadas y agilizar las reseñas de productos. Los beneficios clave incluyen segmentación inteligente basada en el comportamiento del cliente y el historial de interacción. Las historias de éxito incluyen My Community Made, que aumentó los ingresos de ecommerce del 0% al 30% en tres meses, y KaisaFit, que logró un ROI de 32 veces utilizando la integración.
Los clientes que utilizan ambas plataformas tienen un ROI promedio de 46 veces a través de segmentación avanzada, automatizaciones preestablecidas y conocimientos accionables. La asociación se extiende más allá de los minoristas D2C tradicionales para apoyar a creadores de contenido, empresas de servicios y varios otros modelos de negocio que exploran las ventas en línea.
Klaviyo (NYSE: KVYO)는 400만 개 상점을 운영하는 세계 최고의 전자상거래 플랫폼인 WooCommerce의 선호하는 마케팅 자동화 파트너로 선정되었습니다. 이 파트너십의 목표는 WooCommerce 사용자에게 향상된 마케팅 솔루션을 제공하는 것으로, 이미 15,000개 이상의 브랜드가 이 통합을 활용하고 있습니다.
이 협업은 기업들이 실시간 데이터를 통합하고 개인화된 옴니채널 마케팅 캠페인을 생성하며 제품 리뷰를 간소화할 수 있도록 합니다. 주요 이점으로는 고객 행동 및 참여 이력을 기반으로 한 스마트 세분화가 포함됩니다. 성공 사례에는 My Community Made가 포함되며, 이 회사는 전자상거래 수익을 0%에서 30%로 증가시켰고, KaisaFit는 통합을 통해 32배의 ROI를 달성했습니다.
두 플랫폼을 사용하는 고객은 고급 세분화, 미리 구축된 자동화 및 실행 가능한 통찰력을 통해 평균 46배의 ROI를 얻습니다. 이 파트너십은 전통적인 D2C 소매업체를 넘어 콘텐츠 제작자, 서비스 비즈니스 및 온라인 판매를 탐색하는 다양한 비즈니스 모델을 지원합니다.
Klaviyo (NYSE: KVYO) a été désigné comme le partenaire préféré d'automatisation marketing pour WooCommerce, la principale plateforme de commerce électronique au monde qui sert 4 millions de boutiques. L'objectif de ce partenariat est de fournir des solutions marketing améliorées aux utilisateurs de WooCommerce, avec plus de 15 000 marques déjà engagées dans l'intégration.
Cette collaboration permet aux entreprises d'unifier les données en temps réel, de créer des campagnes marketing omnicanales personnalisées et de rationaliser les avis produits. Les principaux avantages comprennent une segmentation intelligente basée sur le comportement des clients et l'historique d'engagement. Parmi les histoires de succès, on trouve My Community Made, qui a vu ses revenus e-commerce passer de 0 % à 30 % en trois mois, et KaisaFit, qui a atteint un ROI de 32 fois grâce à l'intégration.
Les clients utilisant les deux plateformes obtiennent en moyenne un ROI de 46 fois grâce à une segmentation avancée, des automatisations préconstruites et des insights exploitables. Ce partenariat va au-delà des détaillants D2C traditionnels pour soutenir les créateurs de contenu, les entreprises de services et divers autres modèles économiques explorant les ventes en ligne.
Klaviyo (NYSE: KVYO) wurde als bevorzugter Partner für Marketingautomatisierung von WooCommerce benannt, der weltweit führenden E-Commerce-Plattform, die 4 Millionen Stores bedient. Das Ziel der Partnerschaft ist es, verbesserte Marketinglösungen für WooCommerce-Nutzer bereitzustellen, wobei bereits über 15.000 Marken die Integration nutzen.
Die Zusammenarbeit ermöglicht es Unternehmen, Echtzeitdaten zu vereinheitlichen, personalisierte Omnichannel-Marketingkampagnen zu erstellen und Produktbewertungen zu optimieren. Zu den wichtigsten Vorteilen gehören intelligente Segmentierung basierend auf dem Kundenverhalten und der Engagement-Historie. Erfolgsgeschichten sind My Community Made, die den E-Commerce-Umsatz in drei Monaten von 0 % auf 30 % steigerten, und KaisaFit, die durch die Integration eine Rendite von 32-fach erzielten.
Kunden, die beide Plattformen nutzen, erzielen im Durchschnitt eine Rendite von 46-fach durch fortgeschrittene Segmentierung, vorgefertigte Automatisierungen und umsetzbare Erkenntnisse. Die Partnerschaft erstreckt sich über traditionelle D2C-Händler hinaus und unterstützt Content-Ersteller, Dienstleistungsunternehmen und verschiedene andere Geschäftsmodelle, die den Online-Verkauf erkunden.
- Named preferred marketing automation partner for WooCommerce's 4 million stores
- 15,000+ brands already using the integration
- Customers using both platforms achieve 46x average ROI
- Demonstrated success cases: My Community Made (0% to 30% revenue in 3 months) and KaisaFit (32x ROI)
- None.
Insights
The strategic partnership between Klaviyo and WooCommerce marks a transformative development in the marketing automation landscape. This preferred partnership status unlocks direct access to WooCommerce's 4 million-strong merchant base, representing a massive expansion opportunity for Klaviyo beyond its current 15,000 integrated users.
The partnership's significance extends beyond mere market access. By becoming WooCommerce's preferred marketing solution, Klaviyo gains a important competitive advantage over basic email providers, positioning itself as the premium choice for scaling businesses. The 46x average ROI achieved by joint customers validates the partnership's value proposition and suggests strong potential for increased platform adoption.
Particularly noteworthy is the partnership's timing and strategic fit. As e-commerce evolves beyond traditional D2C retail, Klaviyo's sophisticated data model and developer-friendly tools align perfectly with WooCommerce's emphasis on flexibility and customization. This positions both companies to capture emerging opportunities in content monetization, service-based businesses and community-driven commerce.
The partnership's impact on Klaviyo's market position is multifaceted: 1) It strengthens the company's enterprise-grade capabilities, supporting larger, more complex brands 2) Enables expansion into new vertical markets beyond traditional retail 3) Creates a powerful moat through deep platform integration and proven ROI metrics. Success stories like My Community Made achieving 30% revenue growth in three months demonstrate the partnership's potential to drive significant value for merchants.
Klaviyo will now be the preferred marketing solution for WooCommerce’s 4 million brands
As an open-source ecommerce platform designed for WordPress, WooCommerce enables users to power complete commerce experiences, offering total freedom to design and customize their stores for an impactful brand presence. Powering 4 million stores, the platform attracts scaling businesses who prioritize seamless integration and centralized access to their tech stack. Today, more than 15,000 brands use the Klaviyo and WooCommerce integration to effortlessly gather and unify real-time data from their various tools and platforms. This consolidated data allows brands to easily create and manage personalized omnichannel marketing campaigns, streamline product reviews and improve performance through actionable insights—helping them build stronger customer connections and drive revenue.
Woo’s emphasis on flexibility and ownership paired with Klaviyo’s proven ability to support larger, more complex brands led them to choose Klaviyo over other basic email software providers.
With this expanded partnership, Klaviyo and Woo together will:
- Empower growing businesses: Businesses looking to scale their online revenue and introduce efficiencies can take full control of their store and customer data, using smart segmentation based on purchase behavior, preferences, and engagement history, all while keeping their focus on building their unique vision. Any brand has the ability to grow from a Wordpress website serving content to a small audience, to a multimillion dollar commerce engine.
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Give brands the tools to build without limits: Brands choose WooCommerce for its flexibility, allowing them to create web experiences that fit their specific needs. With its flexible data model and developer-friendly tools, Klaviyo makes it easy for businesses to use customer insights to create personalized omnichannel experiences that drive growth. For example, My Community Made, an online marketplace of handmade products, grew their total ecommerce revenue from
0% to30% in three months with Klaviyo’s WooCommerce integration by launching a more sophisticated targeting strategy. - Reach new audiences beyond traditional D2C retailers: WooCommerce supports a diverse range of users, from content creators to service businesses like fitness studios and event organizers. Ecommerce is no longer just for D2C retailers—many businesses are now exploring online sales to grow their reach. Klaviyo’s WooCommerce integration provides a simple yet powerful set of tools to help businesses of all types seamlessly expand into ecommerce and succeed in the digital space. KaisaFit saw 32x ROI with Klaviyo’s WooCommerce integration by developing tailored communications based on precise customer segments.
"Today’s consumers demand personalized experiences, and this collaboration empowers brands to deliver just that,” said Steve Rowland, President of Klaviyo. “With Klaviyo’s built-in data platform and WooCommerce’s flexibility, businesses have everything they need to build direct connections with their customers and thrive in a competitive commerce landscape. This partnership also represents an important step in Klaviyo’s expansion beyond retail to support a diverse range of businesses, from content creators to web developers, who are fostering communities and delivering value in unique ways. We’re committed to ensuring that every brand using Klaviyo and Woo grows."
Woo’s endorsement of Klaviyo builds on years of successful collaboration between the two platforms. Customers using WooCommerce and Klaviyo drive 46x average ROI and benefit from advanced segmentation, pre-built automations, and actionable insights—allowing them to deliver the right message to the right customer at the right time.
"At Woo, we’re committed to giving merchants the tools and flexibility they need to succeed," said Tamara Niesen, CMO of Woo. "Our partnership with Klaviyo strengthens that commitment by offering marketers a powerful unified solution to scale their businesses. Instead of relying on dozens—or even hundreds—of extensions, we’re focusing on delivering more value within our core product, while partnering with industry leaders like Klaviyo to provide complementary functionality. This approach not only saves businesses time and money but also frees up marketers and developers to focus on driving meaningful growth rather than just maintaining the status quo."
More information about the Klaviyo and WooCommerce integration can be found at https://www.klaviyo.com/platform-integrations/woocommerce.
About Klaviyo
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 350 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Mattel, TaylorMade, Liquid Death, Stanley 1913, and more than 157,000 other paying customers leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.
About Woo
Woo is the company behind WooCommerce, the world's leading ecommerce platform that powers more than 4 million online shops. Built on WordPress, WooCommerce's open-source software empowers anyone, anywhere, to sell anything with truly unlimited flexibility and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
Source: Klaviyo, Inc.
Tag: IR
View source version on businesswire.com: https://www.businesswire.com/news/home/20250128041562/en/
Source: Klaviyo, Inc.
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