Klaviyo Announces the Only CRM Built For B2C
Klaviyo (NYSE: KVYO) has announced the launch of Klaviyo B2C CRM, a customer relationship management platform specifically designed for consumer brands. The platform integrates marketing, service, and analytics functionalities, powered by Klaviyo Data Platform (KDP).
The new offering includes three main components: Klaviyo Service with Customer Hub for shopper experience management, Klaviyo Analytics with AI-powered marketing insights, and enhanced Klaviyo Marketing tools for multi-channel campaigns. The platform features over 350 pre-built integrations and open APIs, allowing brands to connect customer data without expiration.
Early adopter Happy Wax reported a 75% reduction in customer support tickets related to order tracking after implementing Customer Hub. Dollar Shave Club achieved 2x return on ad spend for reactivation campaigns and increased average order value using the platform.
Klaviyo (NYSE: KVYO) ha annunciato il lancio di Klaviyo B2C CRM, una piattaforma di gestione delle relazioni con i clienti specificamente progettata per i marchi di consumo. La piattaforma integra funzionalità di marketing, servizio e analisi, alimentate dalla Klaviyo Data Platform (KDP).
La nuova offerta include tre componenti principali: Klaviyo Service con Customer Hub per la gestione dell'esperienza dello shopper, Klaviyo Analytics con approfondimenti di marketing potenziati dall'IA, e strumenti avanzati di Klaviyo Marketing per campagne multi-canale. La piattaforma presenta oltre 350 integrazioni predefinite e API aperte, consentendo ai marchi di connettere i dati dei clienti senza scadenza.
Il primo adottante Happy Wax ha riportato una riduzione del 75% nei ticket di supporto clienti relativi al tracciamento degli ordini dopo aver implementato il Customer Hub. Dollar Shave Club ha ottenuto un ritorno di 2 volte sulla spesa pubblicitaria per le campagne di riattivazione e ha aumentato il valore medio degli ordini utilizzando la piattaforma.
Klaviyo (NYSE: KVYO) ha anunciado el lanzamiento de Klaviyo B2C CRM, una plataforma de gestión de relaciones con los clientes diseñada específicamente para marcas de consumo. La plataforma integra funcionalidades de marketing, servicio y análisis, impulsadas por Klaviyo Data Platform (KDP).
La nueva oferta incluye tres componentes principales: Klaviyo Service con Customer Hub para la gestión de la experiencia del comprador, Klaviyo Analytics con información de marketing impulsada por IA, y herramientas mejoradas de Klaviyo Marketing para campañas multicanal. La plataforma cuenta con más de 350 integraciones preconstruidas y API abiertas, permitiendo a las marcas conectar datos de clientes sin fecha de caducidad.
El primer adoptante Happy Wax reportó una reducción del 75% en los tickets de soporte al cliente relacionados con el seguimiento de pedidos después de implementar el Customer Hub. Dollar Shave Club logró un retorno de 2x en el gasto publicitario para campañas de reactivación y aumentó el valor medio de los pedidos utilizando la plataforma.
Klaviyo (NYSE: KVYO)는 소비자 브랜드를 위해 특별히 설계된 고객 관계 관리 플랫폼인 Klaviyo B2C CRM의 출시를 발표했습니다. 이 플랫폼은 Klaviyo 데이터 플랫폼(KDP)을 기반으로 마케팅, 서비스 및 분석 기능을 통합합니다.
새로운 제공은 세 가지 주요 구성 요소를 포함합니다: Klaviyo Service는 쇼핑 경험 관리를 위한 Customer Hub, Klaviyo Analytics는 AI 기반의 마케팅 통찰력, 그리고 다채널 캠페인을 위한 개선된 Klaviyo Marketing 도구입니다. 이 플랫폼은 350개 이상의 사전 구축된 통합 및 개방형 API를 특징으로 하여 브랜드가 고객 데이터를 만료 없이 연결할 수 있도록 합니다.
초기 사용자 Happy Wax는 Customer Hub를 구현한 후 주문 추적과 관련된 고객 지원 요청이 75% 감소했다고 보고했습니다. Dollar Shave Club은 재활성화 캠페인에서 광고 지출에 대해 2배의 수익을 얻었고 플랫폼을 사용하여 평균 주문 가치를 증가시켰습니다.
Klaviyo (NYSE: KVYO) a annoncé le lancement de Klaviyo B2C CRM, une plateforme de gestion de la relation client spécifiquement conçue pour les marques de consommation. La plateforme intègre des fonctionnalités de marketing, de service et d'analyse, alimentées par la Klaviyo Data Platform (KDP).
La nouvelle offre comprend trois composants principaux : Klaviyo Service avec Customer Hub pour la gestion de l'expérience client, Klaviyo Analytics avec des informations marketing alimentées par l'IA, et des outils améliorés de Klaviyo Marketing pour des campagnes multicanaux. La plateforme propose plus de 350 intégrations préconstruites et des API ouvertes, permettant aux marques de connecter les données clients sans date d'expiration.
Le premier utilisateur Happy Wax a signalé une réduction de 75 % des tickets de support client liés au suivi des commandes après avoir mis en œuvre le Customer Hub. Dollar Shave Club a obtenu un retour de 2x sur les dépenses publicitaires pour les campagnes de réactivation et a augmenté la valeur moyenne des commandes en utilisant la plateforme.
Klaviyo (NYSE: KVYO) hat die Einführung von Klaviyo B2C CRM angekündigt, einer Plattform für das Kundenbeziehungsmanagement, die speziell für Verbraucher-Marken entwickelt wurde. Die Plattform integriert Marketing-, Service- und Analyse-Funktionen, die von der Klaviyo Data Platform (KDP) unterstützt werden.
Das neue Angebot umfasst drei Hauptkomponenten: Klaviyo Service mit Customer Hub für das Management der Einkaufserfahrung, Klaviyo Analytics mit KI-gestützten Marketing-Insights und verbesserte Klaviyo Marketing-Tools für Multichannel-Kampagnen. Die Plattform bietet über 350 vorgefertigte Integrationen und offene APIs, die es Marken ermöglichen, Kundendaten ohne Ablaufdatum zu verbinden.
Der frühe Anwender Happy Wax berichtete von einer Reduzierung der Kundenanfragen im Zusammenhang mit der Auftragsverfolgung um 75 %, nachdem der Customer Hub implementiert wurde. Dollar Shave Club erzielte eine 2-fache Rendite auf die Werbeausgaben für Reaktivierungskampagnen und erhöhte den durchschnittlichen Bestellwert mit der Plattform.
- Platform serves 167,000+ businesses
- Integration of 350+ pre-built connections and open APIs
- 75% reduction in support tickets reported by early adopter
- 2x return on ad spend achieved by Dollar Shave Club
- Expansion into customer service market segment
- Customer Hub currently to Shopify users
- Several key features still in beta or scheduled for future release
Insights
This strategic expansion into B2C CRM represents a pivotal moment for Klaviyo, potentially transforming its market position and revenue model. The move addresses a significant market gap - while Salesforce and other major CRM platforms dominate B2B, the B2C space lacks purpose-built solutions for managing high-volume, rapid-transaction customer relationships.
The platform's architecture reveals sophisticated strategic thinking: The Klaviyo Data Platform (KDP) serves as the foundation, enabling real-time processing of massive consumer datasets - a critical differentiator in B2C where brands handle millions of daily customer interactions. The integration of marketing, analytics, and service creates powerful network effects, as each additional customer interaction enriches the dataset and improves personalization capabilities.
Three key aspects warrant particular attention:
- Revenue Diversification: By expanding beyond marketing into service and analytics, Klaviyo creates multiple revenue streams while increasing switching costs for customers. This should strengthen both top-line growth and customer retention.
- AI Integration: The AI-powered Marketing Analytics and upcoming shopping agent demonstrate sophisticated machine learning capabilities, particularly valuable for predictive customer behavior analysis and automated engagement optimization.
- Market Timing: With consumer brands currently juggling 16+ disconnected tools, this unified platform addresses acute market pain points around data fragmentation and customer experience management.
Early adoption metrics are particularly telling: Happy Wax's 75% reduction in support tickets and Dollar Shave Club's doubled return on ad spend suggest significant operational efficiencies and revenue impact. These results could accelerate enterprise adoption, especially among high-volume D2C brands struggling with customer service costs and retention.
The phased rollout strategy (public beta on Shopify, expanding to other platforms) indicates a measured approach to scaling, while the extensive integration network (350+ pre-built connections) reduces implementation barriers. This positions Klaviyo to capture a substantial share of the B2C CRM market, potentially establishing it as the de facto standard for consumer brands.
Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships.
New product offerings in Klaviyo B2C CRM:
- Klaviyo Service: Customer Hub will be Klaviyo’s first service product—a signed-in shopper experience created to bring marketing and service together, allowing customers to track orders, manage subscriptions, and discover new products all in one place.
- Klaviyo Analytics: A new AI-powered product, Marketing Analytics, is designed to help brands better understand customer and purchase behavior and take action faster.
- Klaviyo Marketing: Expanded tools will help brands run campaigns across multiple channels, personalize outreach, and automate engagement for higher conversions and stronger customer relationships.
Inspired by B2B. Built for B2C
Most CRMs were designed for B2B sales cycles, not the fast-moving, high-volume world of B2C. Consumer brands today juggle 16+ disconnected tools, making it nearly impossible to get a complete view of their customers and deliver the personalized, frictionless experiences modern shoppers expect.
Klaviyo B2C CRM changes that. Powered by Klaviyo Data Platform (KDP), it gives brands a newfound ability to handle huge volumes of data, transactions, and 1:1 relationships at scale, redefining what growth means for consumer brands. With KDP—and over 350 pre-built integrations and open APIs—brands can connect customer, purchase, and behavioral data from anywhere, store it without expiration, and make it actionable in minutes—no complex set-up, no data silos, just smarter growth.
“B2B CRMs transformed sales, but consumer brands need a system designed for them. This is a natural step forward for Klaviyo,” said Andrew Bialecki, co-founder and CEO of Klaviyo. “We started as a database, evolved into the leading marketing platform, and now we’re expanding into a complete CRM that connects the entire customer experience—from discovery to post-purchase. We believe this is the future of B2C and we’re excited to deliver it for our customers.”
New platform offerings:
Klaviyo Service: Introducing Customer Hub, Klaviyo’s first service product
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Customer Hub is a signed-in shopper experience on a brand’s online store that turns customer service into a revenue driver by combining support, merchandising, and personalization in one place.
- Shoppers can track orders, manage subscriptions, start returns, discover new products, and access support.
- Provide great service the moment someone engages with your brand, not just when they have a problem.
- Switch it on in just a few clicks—requires no developer support.
- In public beta for Shopify users and expanding to other platforms soon.
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Early users saw higher account sign-ups, larger orders, and fewer support tickets.
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Happy Wax, a home fragrance brand, saw a
75% drop in customer support tickets related to tracking orders after implementing Customer Hub, while also increasing repeat purchases.
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Happy Wax, a home fragrance brand, saw a
- In private beta: AI-powered shopping agent that surfaces the most common customer questions directly on product pages, giving shoppers instant answers and driving more conversions without the need for live support.
Klaviyo Analytics: Shorten the distance between insights and action with Marketing Analytics
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Available now: Marketing Analytics is a new tool that gives brands real-time AI-powered insight into customer behavior—so they can take action instantly.
- Spot high-value and at-risk customers: identify who’s likely to buy and who might churn.
- Automate outreach based on behavior: trigger campaigns at the perfect moment.
- Measure marketing impact: see revenue, engagement, and conversions in one view.
- Coming soon (Q2): Custom Objects is a new way to store and use customer data like loyalty status, pets, or past purchases to make marketing even more personal.
Klaviyo Marketing: Expanding channel and campaign capabilities
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Klaviyo Marketing will be releasing a number of new features to make omnichannel engagement easier and more effective.
- Available now: Automated SMS conversations, for deepening customer insights, answering FAQs, recommending products, and driving sales in real time
- Q1: Channel Affinity, for targeting customers on their preferred engagement channels
- Q2: Mobile in-app messaging, for boosting retention with personalized messages inside brand apps
- Q2: Omnichannel Campaign Builder, for orchestrating campaigns across email, SMS, push, and more from a single dashboard
“As a fast-growing subscription business with vast amounts of data and customizable options, delivering a unique customer experience is a challenge. Klaviyo has helped us overcome this by acting as our CRM. We’ve seen impressive results since partnering with Klaviyo, including an increase in retention numbers, a 2x return on ad spend for reactivation campaigns, and a notable boost in average order value,” said Bill Hudak, VP of DTC acquisition and retention at Dollar Shave Club. “By unifying our data, Klaviyo has allowed us to identify high-risk moments in the customer journey and change behavior with targeted merchandising, personalization, and product recommendations—all with one-click add-to-box functionality. These insights have been a game-changer. Because we better understand our customers—who they are, what they buy, how they behave—we can craft creative that more effectively engages specific segments and helps us drive long-term growth and build loyalty.”
“Consumer expectations for fast, seamless, and personalized experiences across every touchpoint have created a seismic shift in the applications required for digital commerce success,” said Roger Beharry Lall, research director at IDC. “For brands to meet these demands, they need to engage innovative companies that help unify fragmented tech stacks in order to deliver cohesive, end-to-end experiences that bridge the gap between marketing, commerce, and customer service. Connecting these dots will enable brands to forge deeper customer relationships, drive loyalty, and boost revenue growth.”
Klaviyo will continue to update its B2C CRM offering with new features. For more information, please visit here.
About Klaviyo
Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Mattel, Glossier, Core Power Yoga, Daily Harvest and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
Source: Klaviyo, Inc.
Tag: IR
View source version on businesswire.com: https://www.businesswire.com/news/home/20250220686836/en/
Source: Klaviyo, Inc.
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