Kenvue Introduces Patented Micro-Peptide Technology with Neutrogena® Collagen Bank™ Launch
Kenvue Inc. (NYSE: KVUE), the world's largest pure-play consumer health company, is launching Neutrogena® Collagen Bank™, featuring patented micro-peptide technology. This launch targets the pre-aging skincare market, particularly appealing to Gen Z consumers concerned about early signs of aging.
The product line includes two moisturizers designed to defend and support natural collagen. Key features:
- Micro-peptides 2x smaller than leading anti-aging peptides
- Penetrates 10+ layers under skin surface
- Targets 5 markers critical for skin's firming support matrix
- Formulations for all skin tones and types, suitable for daily use
- Clinically proven to work on 5 early signs of collagen decline
The launch strategy includes an exclusive TikTok Shop debut before wider retail distribution, aiming to reach digitally native Gen Z consumers with an affordable skincare solution.
Kenvue Inc. (NYSE: KVUE), la più grande azienda al mondo nel settore della salute dei consumatori, sta lanciando Neutrogena® Collagen Bank™, che utilizza una tecnologia micro-peptidica brevettata. Questo lancio si rivolge al mercato della cura della pelle pre-invecchiamento, particolarmente attraente per i consumatori della Gen Z preoccupati per i segni precoci dell'invecchiamento.
La linea di prodotti comprende due idratanti progettati per difendere e supportare il collagene naturale. Caratteristiche principali:
- Micro-peptidi 2 volte più piccoli dei principali peptidi anti-invecchiamento
- Penetra oltre 10 strati sotto la superficie della pelle
- Si concentra su 5 indicatori critici per la matrice di supporto della pelle
- Formulazioni per tutti i toni e tipi di pelle, adatte per l'uso quotidiano
- Clinicamente provato per funzionare su 5 segni precoci di declino del collagene
La strategia di lancio prevede un debutto esclusivo su TikTok Shop prima della distribuzione al dettaglio più ampia, mirando a raggiungere i consumatori digitalmente nativi della Gen Z con una soluzione per la cura della pelle accessibile.
Kenvue Inc. (NYSE: KVUE), la empresa de salud del consumidor más grande del mundo, está lanzando Neutrogena® Collagen Bank™, que cuenta con tecnología de micro-péptidos patentada. Este lanzamiento apunta al mercado del cuidado de la piel pre-envejecimiento, especialmente atractivo para los consumidores de la Generación Z preocupados por los signos tempranos del envejecimiento.
La línea de productos incluye dos hidratantes diseñados para defender y apoyar el colágeno natural. Características clave:
- Micro-péptidos 2 veces más pequeños que los principales péptidos anti-envejecimiento
- Penetra más de 10 capas bajo la superficie de la piel
- Apunta a 5 marcadores críticos para la matriz de soporte firme de la piel
- Formulaciones para todos los tonos y tipos de piel, adecuadas para uso diario
- Clínicamente comprobado para funcionar en 5 signos tempranos de declive del colágeno
La estrategia de lanzamiento incluye un debut exclusivo en TikTok Shop antes de la distribución más amplia en tiendas, con el objetivo de alcanzar a los consumidores digitalmente nativos de la Generación Z con una solución accesible para el cuidado de la piel.
Kenvue Inc. (NYSE: KVUE), 세계 최대의 소비자 건강 회사가 Neutrogena® Collagen Bank™를 출시합니다. 이 제품은 특허받은 마이크로 펩타이드 기술을 특징으로 합니다. 이번 출시의 목표는 프리 에이징 스킨케어 시장으로, 특히 젊은 소비자들인 Gen Z를 겨냥하고 있습니다. 그들은 조기 노화의 징후에 대해 걱정하고 있습니다.
본 제품 라인은 자연 콜라겐을 방어하고 지원하기 위해 설계된 두 가지 보습제를 포함하고 있습니다. 주요 특징:
- 주요 노화 방지 펩타이드보다 2배 작은 마이크로 펩타이드
- 피부 표면 아래 10개 이상의 층까지 침투
- 피부의 탄력 지원 매트릭스에 중요한 5가지 마커를 목표로 함
- 모든 피부 톤 및 타입에 적합한 제형, 일상 사용에 적합
- 콜라겐 감소의 5가지 조기 징후에 대해 효과가 있는 임상적으로 입증된 제품
출시 전략은 더 넓은 소매 유통 전에 독점적인 TikTok Shop 데뷔를 포함하여 디지털 네이티브인 Gen Z 소비자에게 접근할 수 있도록 저렴한 스킨케어 솔루션을 제공하는 것을 목표로 합니다.
Kenvue Inc. (NYSE: KVUE), la plus grande entreprise de santé grand public au monde, lance Neutrogena® Collagen Bank™, qui met en avant une technologie de micro-peptides brevetée. Ce lancement vise le marché des soins pré-âge, particulièrement attrayant pour les consommateurs de la Génération Z préoccupés par les signes précoces de vieillissement.
La gamme de produits comprend deux hydratants conçus pour défendre et soutenir le collagène naturel. Caractéristiques clés :
- Micro-peptides 2 fois plus petits que les principaux peptides anti-âge
- Pénètre plus de 10 couches sous la surface de la peau
- Cible 5 marqueurs critiques pour la matrice de soutien ferme de la peau
- Formulations pour tous les tons et types de peau, adaptées à un usage quotidien
- Cliniquement prouvé pour agir sur 5 signes précoces de déclin du collagène
La stratégie de lancement comprend un début exclusif sur TikTok Shop avant une distribution de détail plus large, visant à atteindre les consommateurs de la Génération Z, natifs du numérique, avec une solution de soin de la peau abordable.
Kenvue Inc. (NYSE: KVUE), das größte reine Verbraucher-Gesundheitsunternehmen der Welt, führt Neutrogena® Collagen Bank™ ein, das über patentierte Mikro-Peptid-Technologie verfügt. Diese Einführung zielt auf den Pre-Aging-Hautpflege-Markt ab und spricht insbesondere Gen Z-Verbraucher an, die sich um frühe Anzeichen des Alterns sorgen.
Die Produktlinie umfasst zwei Feuchtigkeitscremes, die entwickelt wurden, um natürliches Kollagen zu verteidigen und zu unterstützen. Wichtige Merkmale:
- Mikro-Peptide, die 2x kleiner sind als führende Anti-Aging-Peptide
- Dringt mehr als 10 Schichten unter die Hautoberfläche ein
- Zielt auf 5 Kritische Marker ab, die für die straffende Unterstützung der Hautmatrix wichtig sind
- Formulierungen für alle Hauttöne und -typen, geeignet für die tägliche Anwendung
- Klinisch bewiesen, dass es bei 5 frühen Anzeichen eines Kollagenverlusts wirkt
Die Einführungsstrategie umfasst ein exklusives TikTok Shop Debüt vor einer breiteren Einzelhandelsverteilung, um digital native Gen Z-Verbraucher mit einer erschwinglichen Hautpflegelösung zu erreichen.
- Launch of innovative Neutrogena® Collagen Bank™ product line
- Patented micro-peptide technology penetrates deeper than competitors
- Targets growing pre-aging skincare market, especially Gen Z consumers
- Clinically proven effectiveness on early signs of collagen decline
- Strategic launch on TikTok Shop to reach target demographic
- None.
Insights
The launch of Neutrogena® Collagen Bank™ represents a strategic move by Kenvue to tap into the growing Gen Z skincare market. With
However, the skincare market is highly competitive and Neutrogena faces challenges from established luxury brands and emerging direct-to-consumer companies. The success of this launch will depend on Neutrogena's ability to differentiate its technology and effectively communicate its value proposition to a price-sensitive yet quality-conscious Gen Z audience.
The patented micro-peptide technology in Neutrogena® Collagen Bank™ is a noteworthy innovation in over-the-counter skincare. Its ability to penetrate 10 layers deep and target five key markers of skin's firming support matrix sets it apart from competitors. The inclusion of bakuchiol, a gentler alternative to retinol, is a smart formulation choice for sensitive and younger skin.
While the science seems promising, long-term studies on the efficacy of these products in preventing collagen loss are crucial. It's also important to note that while topical products can help, factors like diet, lifestyle and genetics play significant roles in skin aging that skincare alone cannot address.
Kenvue's expansion into the pre-aging skincare category with Neutrogena® Collagen Bank™ could potentially boost revenue growth in its Skin Health & Beauty segment. The global anti-aging market is projected to reach
However, investors should monitor the product line's performance closely, as success in the highly competitive skincare market is not guaranteed. The impact on Kenvue's financials may take several quarters to materialize and marketing expenses could increase in the short term to support the launch.
New Product Line Features Two Moisturizers Designed to Defend and Support the Skin's Natural Collagen
According to a 2023 Mintel Facial Skincare study, 58 percent of Gen Z is worried about aging concerns beginning at age 23. With collagen being a vital protein responsible for keeping skin looking plump, and the body naturally losing up to one percent of collagen each year starting in its twenties3, the oldest Gen Z consumers are reaching a pivotal collagen-loss point. Neutrogena® Collagen Bank™ offers an affordable and accessible way to invest in skin for the long-term.
Neutrogena® Collagen Bank™ harnesses the power of a patented micro-peptide technology two times smaller than the leading anti-aging peptides on the market to penetrate more than 10 layers under the surface of the skin. Comparatively, the leading anti-aging peptides are too big to penetrate and sit on the surface of the skin. The Company's proprietary technology, developed with dermatologists, targets five markers critical for preserving skin's firming support matrix: elastin, pro-collagen, hyaluronic acid, fibronectin and decorin.
"Collagen Bank™ is a cutting-edge solution for a generation of consumers looking to take a preventative approach to skincare," said Adam Ricciardone, Global Head of R&D, Skin Health & Beauty at Kenvue4. "We know that Millennials and Gen Z are trying a lot of different approaches to their skincare. Our scientifically proven formulation addresses their concerns and prioritizes long-term skin health at the same time."
The new collection offers two dermatologist-tested formulations designed for all skin tones and types and meant for daily use, even on sensitive skin. Each formula provides different added benefits:
- Neutrogena® Collagen Bank™ Moisturizer includes bakuchiol, a gentle plant-based alternative to retinol, that helps to defend against collagen damaging aggressors and fights visible signs of early skin aging.
- Neutrogena® Collagen Bank™ Broad Spectrum SPF 30 Moisturizer defends against the number one collagen depleting aggressor, the sun.
When used together, the products are clinically proven to work on five early signs of collagen decline and reduce the look of fine lines and wrinkles, leaving skin looking plumper.5
To reach digitally native Gen Z, Neutrogena® exclusively launched the collection on TikTok Shop in July, prior to rolling out across traditional retailers like Amazon, UTLA Beauty, Walmart, Target, and more. While in-office collagen-stimulating procedures and other products come with high price tags, Neutrogena® Collagen Bank™, offers a more accessible solution for those looking to help prevent skin-aging without breaking the bank. The Neutrogena® Collagen Bank™ line is available online and at mass retailers nationwide now. To learn more about Neutrogena® Collagen Bank™, visit Neutrogena.com or follow Neutrogena® on Instagram and TikTok at @neutrogena_us.
About Kenvue
Kenvue is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we believe in the extraordinary power of everyday care and our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About NEUTROGENA®
For over 90 years, NEUTROGENA® has made sophisticated science simple, developing solutions for everyday skincare that balance clinical efficacy with elegant aesthetics. From science-backed innovation to accessible education, we are driven by a mission to democratize skin health. Our products address skin needs across ages, skin types and tones.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding the launch of Neutrogena® Collagen Bank™. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue Inc. and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 | Neutrogena is a brand of Johnson & Johnson Consumer Inc., a subsidiary of Kenvue |
2 | Based on Nielsen sales data for the 52 weeks ending 1/27/24 |
3 | Mintel Facial Skincare 2023 |
4 | Adam Ricciardone is an employee of Johnson & Johnson Consumer Inc., a subsidiary of Kenvue |
5 | *With daily use of SPF Moisturizer in the AM and Moisturizer in the PM over 12 weeks. |
Reference: 1. Data on file, Johnson & Johnson Consumer Inc. | |
Contact: media@kenvue.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/kenvue-introduces-patented-micro-peptide-technology-with-neutrogena-collagen-bank-launch-302222859.html
SOURCE Neutrogena
FAQ
What is Kenvue's new Neutrogena Collagen Bank product line?
How does Neutrogena Collagen Bank's micro-peptide technology differ from competitors?
What are the key benefits of Kenvue's Neutrogena Collagen Bank products?
How is Kenvue (KVUE) marketing Neutrogena Collagen Bank to reach Gen Z consumers?
