Kroger Predicts Top Five Food Trends of 2025
Kroger has unveiled its top five food trends for 2025, based on insights from their food experts, product developers, and data science team. The trends include: Food Dupes highlighting private label alternatives; Bold & Briny featuring fermented flavors; The Protein Renaissance focusing on energy-sustaining proteins; Pepper Palette exploring international heat varieties; and Hail, Caesar showcasing innovative uses of Caesar dressing. The company emphasizes that these trends align with their Our Brands products, offering customers value while maintaining quality and unique flavors.
Kroger ha svelato i suoi cinque principali trend alimentari per il 2025, basati sulle intuizioni dei loro esperti in alimentazione, sviluppatori di prodotti e team di data science. I trend includono: Food Dupes, che evidenzia alternative a marchio privato; Bold & Briny, che presenta sapori fermentati; The Protein Renaissance, focalizzato su proteine che sostengono l'energia; Pepper Palette, che esplora varietà internazionali di piccantezza; e Hail, Caesar, che mostra usi innovativi del condimento Caesar. L'azienda sottolinea che questi trend si allineano ai loro prodotti Our Brands, offrendo ai clienti valore mantenendo alta qualità e sapori unici.
Kroger ha revelado sus cinco principales tendencias alimentarias para 2025, basadas en las ideas de sus expertos en alimentos, desarrolladores de productos y equipo de ciencia de datos. Las tendencias incluyen: Food Dupes, destacando alternativas de marca propia; Bold & Briny, presentando sabores fermentados; The Protein Renaissance, centrado en proteínas que mantienen la energía; Pepper Palette, explorando variedades de picante internacionales; y Hail, Caesar, mostrando usos innovadores del aderezo Caesar. La empresa enfatiza que estas tendencias se alinean con sus productos Our Brands, ofreciendo a los clientes valor mientras mantienen calidad y sabores únicos.
Kroger가 그들의 식품 전문가, 제품 개발자 및 데이터 과학 팀의 통찰을 바탕으로 2025년의 주요 식품 트렌드 다섯 가지를 발표했습니다. 트렌드에는 개인 상표 대안을 강조하는 Food Dupes; 발효된 맛을 특징으로 하는 Bold & Briny; 에너지를 유지하는 단백질에 초점을 맞춘 The Protein Renaissance; 국제적인 매운 맛의 다양성을 탐구하는 Pepper Palette; 그리고 시저 드레싱의 혁신적인 사용을 보여주는 Hail, Caesar가 포함됩니다. 이 회사는 이러한 트렌드가 그들의 Our Brands 제품과 일치하며, 고객에게 가치를 제공하면서도 품질과 독특한 맛을 유지한다고 강조합니다.
Kroger a dévoilé ses cinq principales tendances alimentaires pour 2025, basées sur les informations de ses experts en alimentation, développeurs de produits et équipe de science des données. Les tendances incluent : Food Dupes, mettant en avant des alternatives de marque distributeur ; Bold & Briny, présentant des saveurs fermentées ; The Protein Renaissance, axé sur les protéines soutenant l'énergie ; Pepper Palette, explorant des variétés de chaleur internationales ; et Hail, Caesar, présentant des utilisations innovantes de la vinaigrette César. L'entreprise souligne que ces tendances s'alignent avec leurs produits Our Brands, offrant aux clients de la valeur tout en maintenant qualité et saveurs uniques.
Kroger hat seine fünf wichtigsten Lebensmitteltrends für 2025 vorgestellt, basierend auf Erkenntnissen ihrer Ernährungsexperten, Produktentwickler und Datenwissenschaftsteams. Die Trends umfassen: Food Dupes, das private Label-Alternativen hervorhebt; Bold & Briny, das fermentierte Aromen präsentiert; The Protein Renaissance, das sich auf energiefördernde Proteine konzentriert; Pepper Palette, das internationale Schärfevarianten erkundet; und Hail, Caesar, das innovative Anwendungen von Caesar-Dressing zeigt. Das Unternehmen betont, dass diese Trends mit ihren Our Brands-Produkten übereinstimmen, den Kunden Wert bieten und gleichzeitig Qualität und einzigartige Aromen bewahren.
- Strategic positioning of private label products to capture market share from national brands
- Expansion of product lines across multiple trending categories
- Integration of data science for trend prediction and product development
- None.
Insights
This trend forecast, while interesting, has minimal direct impact on Kroger's immediate financial performance or stock value. The predictions highlight Kroger's strategic focus on private labels and consumer trends, but lack concrete financial projections or business metrics. The emphasis on "Our Brands" products suggests continued investment in private label development, which typically offers higher margins than national brands. However, without specific revenue targets, market share data, or growth projections, this news serves more as a marketing piece than market-moving information.
The trend analysis demonstrates Kroger's market intelligence capabilities through 84.51º and shows strategic alignment with consumer preferences, particularly in the private label segment. The focus on "food dupes" indicates potential for margin expansion through private label growth, but investors should wait for actual financial results to gauge the success of these initiatives.
The trend predictions are developed by Kroger's industry-leading team of food experts including Our Brands' product developers, chefs, buyers, culinary specialists and Kroger's retail data science arm, 84.51º, for a well-rounded projection of what customers will be buzzing about for the upcoming year. From budget-conscious shopping preferences to new and bold flavor discovery, Kroger's trend predictions provide a unique look at what's in store for 2025.
"Our Brands provide an opportunity to get exceptional value on the top trending products while still enjoying the same high quality and unique flavors customers crave," said Juan De Paoli, Vice President, Our Brands for Kroger. "2025 is all about flavor - with hot peppers continuing to rise, fermented flavors quickly growing in popularity, and staples like Caesar finding new adaptations in the kitchen. Whether customers are looking to try a new dupe on a viral favorite or explore the real power of protein, Kroger is excited to offer Our Brands products that give customers a taste of their favorite trends."
Kroger's top five food trend predictions for 2025:
Food Dupes
Retailers continue to offer items that rival – and even surpass – the national brand equivalent, and it hasn't gone unnoticed. Customers are tasting the high-quality and receiving the savings shopping private label provides – and they are turning to them for dupes of their restaurant and CPG favorites. Expect more shoppers to regularly choose store brand alternatives instead of national brands, as well as continued private-label innovation to match the customer demand.
Taste The Trend: Simple Truth® Cheese & Uncured Bacon Egg Bites, Kroger® Strawberry Acai Iced Refresher Pods, Kroger® Fully Cooked Frozen Chicken Bites, Private Selection® Salmon Rolls Crunchy Sushi 2 Rolls, Big K® Dr K Zero Sugar Zero Calorie Soda Cans, Kroger® Pepperoni Pizza Snack Rolls, and Private Selection®
Bold & Briny
Customers are exploring more ways to incorporate acidic, briny and fermented flavors into their meals to enhance the overall freshness, brightness and texture. On the horizon for 2025 is an increased use of super briny foods like olives, pickles, sauerkraut and kimchi.
Taste The Trend: Kroger® Breaded Dill Pickle Chips, Simple Truth® Korean Style Kimchi, Private Selection® Greek Olives & Feta, Private Selection® Non-Pareil Capers, and Simple Truth Organic® Small Batch Artisanal Sauerkraut.
The Protein Renaissance
Protein is no longer just a tool for bulking up; it's increasingly sought after by customers looking to maintain energy levels throughout the day and support overall health. While popular staples like chicken, yogurt and cottage cheese have staying power, the retailer predicts a growing interest in collagen and a greater incorporation of plant-based proteins such as beans, lentils and hemp seeds into daily diets.
Taste The Trend: Simple Truth® Collagen Peptides, Simple Truth Organic® Shelled Hemp Seeds, Simple Truth Organic® 90 Second Black Pepper
Pepper Palette
Customers shifted from chasing the highest Scoville ratings to now exploring how heat maximizes flavor. And delving into spices and peppers from international cuisines – like Calabrian chiles, guajillo peppers and hatch chiles – allows them to do so. As spice aficionados continue to experiment, expect emerging pepper varieties to appear in familiar products like wings, pizza and pasta.
Taste The Trend: Private Selection® Medium Hatch Chile Peppers, Private Selection® Spicy Salami Nduja Sausage & Burrata Frozen Pizza, Private Selection® Calabrese Salami and Pepper Thin Crust Frozen Pizza, Private Selection® Bronze Cut Spicy Poblano with Aged Cheddar Creamy Macaroni & Cheese, Private Selection® Hot Pepper Bacon Spread, and Private Selection® Hatch Green Chile Ranch Artisan Seasoning Blend Petite Potatoes.
Hail, Caesar
Following its viral "Caesar salad and french fries" moment, Caesar salad innovation is at an all-time high. Beyond traditional salads and wraps, recipes featuring Caesar dressing on pizza, pasta and a variety of leafy greens beyond romaine lettuce are gaining popularity. Look forward to creative combinations of the umami-rich dressing with flavors like miso, tahini and black garlic as customers breathe new life into the century-old recipe.
Taste The Trend: Kroger® Classic Caesar Salad Dressing, Simple Truth Organic® Tahini, Kroger® Flat Anchovies in Olive Oil & Salt, Simple Truth® Parmesan Cheese Crisps, Simple Truth®, Organic Chopped Tuscan Kale, and Simple Truth Organic® Classic Thin & Crispy Vegan Pizza Crusts.
Customers can shop their favorite trends and more in-store or through Kroger Pickup and Delivery, offering the same products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
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