CarMax Shows the Way Car Buying Shouldn’t Be in “Beetlejuice Beetlejuice” Universe
CarMax (NYSE: KMX) has launched its latest campaign, 'BeetleMax: The Way Car Buying Shouldn't Be,' in collaboration with Warner Bros. Pictures. The campaign ties in with the upcoming film 'Beetlejuice Beetlejuice,' set to release on September 6, 2024. The centerpiece is a 90-second hero film showcasing a nightmarish car dealership run by Beetlejuice, highlighting how car buying shouldn't be and positioning CarMax as the preferred alternative.
The campaign features nostalgic nods to the original Beetlejuice film, including a custom Model Town and the iconic Shrinkers. It was created with a star-studded team of creative professionals, including director Ulf Johansson and Oscar-winning costume designer Colleen Atwood. The campaign will run from August 23 to October 10, 2024, across various media platforms.
CarMax (NYSE: KMX) ha lanciato la sua ultima campagna, 'BeetleMax: Il modo in cui non dovrebbe essere comprare un'auto,' in collaborazione con Warner Bros. Pictures. La campagna è legata al prossimo film 'Beetlejuice Beetlejuice,' in uscita il 6 settembre 2024. Il fulcro è un film di 90 secondi che mostra una concessionaria di auto da incubo gestita da Beetlejuice, evidenziando come non dovrebbe essere comprare un'auto e posizionando CarMax come l'alternativa preferita.
La campagna presenta riferimenti nostalgici al film originale di Beetlejuice, inclusa una città in miniatura personalizzata e i famosi Shrinkers. È stata creata con un team di professionisti creativi di alto profilo, tra cui il regista Ulf Johansson e la costumista premiata agli Oscar Colleen Atwood. La campagna sarà attiva dal 23 agosto al 10 ottobre 2024, su varie piattaforme mediatiche.
CarMax (NYSE: KMX) ha lanzado su última campaña, 'BeetleMax: La forma en que no debería ser comprar un coche,' en colaboración con Warner Bros. Pictures. La campaña está relacionada con la próxima película 'Beetlejuice Beetlejuice,' que se estrenará el 6 de septiembre de 2024. El centro de atención es un cortometraje de 90 segundos que muestra un concesionario de coches de pesadilla dirigido por Beetlejuice, destacando cómo no debería ser comprar un coche y posicionando a CarMax como la alternativa preferida.
La campaña presenta guiños nostálgicos a la película original de Beetlejuice, incluido un modelo de ciudad personalizada y los icónicos Shrinkers. Fue creada con un equipo estelar de profesionales creativos, incluyendo al director Ulf Johansson y a la diseñadora de vestuario ganadora del Oscar Colleen Atwood. La campaña se llevará a cabo del 23 de agosto al 10 de octubre de 2024, en varias plataformas de medios.
CarMax (NYSE: KMX)는 Warner Bros. Pictures와 협력하여 최신 캠페인 'BeetleMax: 자동차 구매가 아닌 방식'을 시작했습니다. 이 캠페인은 2024년 9월 6일에 개봉 예정인 영화 'Beetlejuice Beetlejuice'와 관련이 있습니다. 중심은 Beetlejuice가 운영하는 악몽 같은 자동차 매장을 보여주는 90초 짜리 히어로 영화로, 자동차 구매의 잘못된 방식을 강조하며 CarMax를 선호되는 대안으로 포지셔닝합니다.
이 캠페인은 원작 Beetlejuice 영화에 대한 향수를 불러일으키는 요소들을 포함하고 있으며, 맞춤형 모델 타운과 상징적인 Shrinkers가 포함되어 있습니다. 감독 Ulf Johansson과 오스카 수상 경력이 있는 의상 디자이너 Colleen Atwood를 포함한 스타-studded 팀의 창작 전문가들이 제작했습니다. 이 캠페인은 2024년 8월 23일부터 10월 10일까지 다양한 미디어 플랫폼에서 진행됩니다.
CarMax (NYSE: KMX) a lancé sa dernière campagne, 'BeetleMax: La façon dont l'achat d'une voiture ne devrait pas être,' en collaboration avec Warner Bros. Pictures. La campagne est liée au prochain film 'Beetlejuice Beetlejuice,' qui sortira le 6 septembre 2024. Le point central est un film de 90 secondes montrant un cauchemar de concessionnaire automobile dirigé par Beetlejuice, soulignant comment l'achat d'une voiture ne devrait pas se faire et positionnant CarMax comme l'alternative privilégiée.
La campagne présente des clins d'œil nostalgiques au film original Beetlejuice, y compris une ville miniature sur mesure et les iconiques Shrinkers. Elle a été créée avec une équipe de créateurs étoilés, incluant le réalisateur Ulf Johansson et la costumière oscarisée Colleen Atwood. La campagne se déroulera du 23 août au 10 octobre 2024, sur diverses plateformes médiatiques.
CarMax (NYSE: KMX) hat seine neueste Kampagne 'BeetleMax: So sollte der Autokauf nicht sein,' in Zusammenarbeit mit Warner Bros. Pictures gestartet. Die Kampagne steht im Zusammenhang mit dem kommenden Film 'Beetlejuice Beetlejuice', der am 6. September 2024 veröffentlicht wird. Im Mittelpunkt steht ein 90-sekündiger Hauptfilm, der ein schauriges Autohaus unter der Leitung von Beetlejuice zeigt und hervorhebt, wie der Autokauf nicht sein sollte, während CarMax als bevorzugte Alternative positioniert wird.
Die Kampagne enthält nostalgische Anspielungen auf den Originalfilm Beetlejuice, einschließlich einer maßgeschneiderten Modellstadt und den ikonischen Shrinkers. Sie wurde mit einem starbesetzten Team kreativer Fachleute, darunter Regisseur Ulf Johansson und die Oscar-prämierte Kostümdesignerin Colleen Atwood, erstellt. Die Kampagne läuft vom 23. August bis zum 10. Oktober 2024 über verschiedene Medienplattformen.
- Innovative marketing campaign potentially increasing brand visibility
- Collaboration with a major film studio (Warner Bros. Pictures) for cross-promotion
- Timing aligned with a highly anticipated movie release
- None.
The new “BeetleMax” campaign reminds us to appreciate the way things should be
Richmond, VA, Aug. 23, 2024 (GLOBE NEWSWIRE) -- CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, is excited to announce the launch of its latest and zaniest campaign yet: “BeetleMax: The Way Car Buying Shouldn’t Be.” This campaign, created in collaboration with Warner Bros. Pictures, is here just in time for the highly anticipated film “Beetlejuice Beetlejuice,” only in theaters on September 6, 2024.
“We’re taking you on a wild ride through a car dealership run by none other than Beetlejuice himself,” said Sarah Lane, SVP, Chief Marketing Officer at CarMax. “With his mischievous and unpredictable antics, Beetlejuice is the perfect character to show you how car buying shouldn’t be, and why CarMax is the way to go.”
The BeetleMax campaign features a :90 hero film that takes viewers on a hilarious journey through a nightmarish car dealership. Packed with fun imagery, beloved characters from “Beetlejuice Beetlejuice,” and nostalgic nods to the original film, this campaign blurs the lines between advertising and pure entertainment. CarMax even created its own quirky Model Town, cast the iconic Shrinkers, and gave the classic “Day-O” song a BeetleMax twist.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with Carmax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of Worldwide Marketing for Warner Bros. Pictures.
To bring this vision to life, CarMax and Warner Bros. Pictures assembled a dream team of creative and entertainment partners.
- The concept was born out of the “Beetlejuice Beetlejuice” universe, the brainchild of the iconic director and film producer, Tim Burton.
- Director: Ulf Johansson, one of the most awarded commercial directors in the world, directed the spots.
- Executive Producer: Phillipa Smith of Smith and Jones, known for “The Flying Doctors” and “Killing Joe.”
- Director of Photography: Andrejz Sekula who has worked on films like “Pulp Fiction” and “Reservoir Dogs.”
- Production Designer: Steve Smithwick who handles all of Warner Bros. Pictures’ European work.
- Scenic Sets served as the Model Town makers.
- Wardrobe Stylist: Vicki Russell who has worked on “Cashback,” “Gothic,” and “Mums List.”
- Choreographer: Litze Bixter who has worked on “Legend” and “Man Up.”
- Costume Designer: Academy Award-winning costume designer Colleen Atwood, known for her work on “Sweeney Todd: The Demon Barber of Fleet Street,” “Chicago,” and “Memoirs of a Geisha,” consulted on costume design.
- Makeup: Oscar-winner Neal Scanlan, known for his work for the new series of “Star Wars,” was animatronic & special makeup effects supervisor for “Beetlejuice Beetlejuice” and helped bring the Shrinkers to life in BeetleMax.
- Makeup: Katie Newitt, known for her work for the new series of “Star Wars,” worked on animatronic & special makeup effects for BeetleMax.
- Production Designer: Mark Scruton, known for “Wednesday,” “Gravity,” and “Ready Player One” consulted on production design.
The campaign, concepted by The Martin Agency, is inclusive of two spots, which will be cut down into different lengths and distributed as both television commercials and online videos, and robust social media content. The first two Model Town videos, which serve as teasers for the two BeetleMax hero videos, have been in market from August 12 through August 22. The hero videos will be in market immediately following, from today, August 23 through October 10. Please click here to view BeetleMax campaign.
About CarMax
CarMax, the nation’s largest retailer of used autos, revolutionized the automotive retail industry by driving integrity, honesty and transparency in every interaction. The company offers a truly personalized experience with the option for customers to do as much, or as little, online and in-store as they want. During the fiscal year that ended February 29, 2024, CarMax sold approximately 770,000 used vehicles and 550,000 wholesale vehicles at its auctions. In addition, CarMax Auto Finance originated more than
About BEETLEJUICE BEETLEJUICE
After an unexpected family tragedy, three generations of the Deetz family return home to Winter River. Still haunted by Beetlejuice, Lydia’s life is turned upside down when her rebellious teenage daughter, Astrid, discovers the mysterious model of the town in the attic and the portal to the Afterlife is accidentally opened. With trouble brewing in both realms, it’s only a matter of time until someone says Beetlejuice’s name three times and the mischievous demon returns to unleash his very own brand of mayhem.
About Warner Bros. Pictures
Warner Bros. Pictures is a part of Warner Bros. Motion Picture Group, which also includes New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. Pictures partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for global audiences. Warner Bros. Pictures has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.
Attachments
- CarMax Shows the Way Car Buying Shouldn’t Be in “Beetlejuice Beetlejuice” Universe
- CarMax Shows the Way Car Buying Shouldn’t Be in “Beetlejuice Beetlejuice” Universe
FAQ
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