Menstrual Hygiene Day 2024: Kimberly-Clark Unites To End Period Stigma

Rhea-AI Summary

Kimberly-Clark celebrates Menstrual Hygiene Day 2024, a global initiative led by WASH United to promote menstrual health and hygiene. The campaign brings together nonprofits, governments, businesses, and media. The Menstruation Bracelet, featuring 28 beads including five red ones, symbolizes the average menstrual cycle and aims to destigmatize periods. In Latin America, volunteers from over 10 countries collaborated with Kotex® and Intimus® brands to create and donate bracelets to institutions supporting menstrual education and female empowerment. Kimberly-Clark appreciates its employees' dedication to fostering a world where menstruation does not hinder women's progress.

Positive

• Kimberly-Clark's active participation in Menstrual Hygiene Day enhances its corporate social responsibility (CSR) profile.
• Collaboration with global and regional partners can improve brand image and customer loyalty.
• Volunteering initiatives with Kotex and Intimus brands promote community engagement and brand visibility in Latin America.

Negative

• The PR lacks concrete financial data, providing no direct insight into the immediate impact on Kimberly-Clark's stock (KMB).
• No mention of measurable outcomes or KPIs to assess the effectiveness of the initiatives.

NORTHAMPTON, MA / ACCESSWIRE / May 28, 2024 / Today, we celebrate Menstrual Hygiene Day, a global campaign created by our partner WASH United to promote good menstrual health and hygiene for millions of women and girls facing obstacles to reaching their full potential. #MHDay2024 unites nonprofits, governments, individuals, businesses and media for this important cause. The Menstruation Bracelet - a symbol of this movement - consists of 28 beads, including five red beads, representing the average menstrual cycle. Wearing the digital or physical bracelet shows that periods are nothing to hide.

Our Latin America team brought together volunteers from more than 10 countries through the regional Changemakers program to work with our Kotex® and Intimus® brands to make bracelets and donate them to partner institutions with menstrual hygiene education and female empowerment programs. We thank our employees for taking the time to educate and support more girls and women. #ProgressFeelsLike coming together to create a world where a period never gets in the way of any woman's progress.

View additional multimedia and more ESG storytelling from Kimberly-Clark Corporation on 3blmedia.com.

Contact Info:
Spokesperson: Kimberly-Clark Corporation
Website: https://www.3blmedia.com/profiles/kimberly-clark-corporation
Email: info@3blmedia.com

SOURCE: Kimberly-Clark Corporation

View the original press release on accesswire.com

FAQ

What is Menstrual Hygiene Day?

Menstrual Hygiene Day is a global campaign to promote menstrual health and hygiene, celebrated annually on May 28.

How is Kimberly-Clark involved in Menstrual Hygiene Day 2024?

Kimberly-Clark participates by supporting the campaign through partnerships and volunteer initiatives, particularly in Latin America with its Kotex and Intimus brands.

What is the significance of the Menstruation Bracelet?

The Menstruation Bracelet, comprising 28 beads including five red ones, symbolizes the average menstrual cycle and aims to destigmatize periods.

What brands did Kimberly-Clark involve in the Menstrual Hygiene Day initiatives?

Kimberly-Clark involved its Kotex and Intimus brands in creating and donating menstrual bracelets.

How did Kimberly-Clark's Latin America team contribute to Menstrual Hygiene Day?

Volunteers from over 10 countries in Latin America created bracelets and donated them to institutions supporting menstrual education and female empowerment.