Kleenex® Brand Partners with Dr. Contessa Metcalfe to Help Everyone Prepare for Cold and Flu Season

Rhea-AI Summary

The Kleenex brand has partnered with Dr. Contessa Metcalfe to address consumer concerns about the upcoming cold and flu season. A recent survey revealed that 87% of Americans plan to prepare for the season, with 80% intending to buy preventive items like facial tissues and hand sanitizers. Dr. Metcalfe emphasizes hygiene and using Kleenex tissues to reduce the spread of viruses. Kleenex also offers Soothing Lotion tissues to alleviate dry skin due to frequent use. This initiative aims to promote health awareness as cold and flu season approaches.

Positive

• 87% of Americans plan to prepare for cold and flu season.
• 80% of consumers are buying items like facial tissues and hand sanitizers.
• Kleenex's initiative promotes health awareness and preventive measures.

Negative

• None.

NEENAH, Wis., Dec. 3, 2020 /PRNewswire/ -- A recent survey¹ revealed 65 percent of Americans are concerned about the upcoming cold and flu season, and the Centers for Disease Control and Prevention (CDC) reports the cold and flu season typically peaks between December and February, with activity lasting until May. To help people better prepare for the entire cold and flu season, and help ease their concerns, Kleenex^® brand is partnering with Bravo's Dr. Contessa Metcalfe, an occupational and preventative medicine physician, to help keep consumers well-informed.

"We know the importance of washing our hands and covering a cough or a sneeze, but as cold and flu season approaches, everyone needs to know that viruses spread through droplets from our nose or mouth. Use a Kleenex^® brand facial tissue made with three layers to help protect your hands and dispose after use," said Kleenex^® brand partner Dr. Metcalfe. "It's hard to predict how this season will unfold, but we can be proactive and practice sensible behaviors to stay healthy."

The survey also revealed 87 percent of Americans plan on preparing for cold and flu season in some way this year, and 80 percent are planning on buying items in preparation for the cold and flu season, with top items including disinfectant wipes, facial tissues and hand sanitizer.

"Keeping our hands clean and not touching our face have already been main priorities this year, but now that we're in cold and flu season, there's an added layer of complexity and stress we're all feeling to stay healthy," said Keegan Coulter, Kleenex^® North America General Manager. "We are thrilled to partner with Dr. Metcalfe to bring awareness on how to help protect yourself and your loved ones this season."

This year, we know better than ever that frequent hand washing and practicing good hygiene is vital, but constant hand washing and nose blowing can lead to other issues such as dry and irritated facial skin. To nourish your skin with moisturizers, reach for Kleenex^® Soothing Lotion™ tissues made with three layers and moisturizing lotion to help protect skin.

Both Dr. Metcalfe and the Kleenex^® brand are hopeful everyone will stay vigilant and healthy this cold and flu season. Find Kleenex^® brand tissues online and at retailers nationwide. To learn more about Kleenex^® brand products and offerings, please visit Kleenex.com.

Methodology¹
YouGov, on behalf of Kleenex, surveyed 1,162 US adults ages 18+. The survey was fielded from October 21-22, 2020 with a margin of error of +/- 3% at 95% confidence.

About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company's 148-year history of innovation, visit kimberly-clark.com.

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SOURCE Kleenex

FAQ

What is the survey about Kleenex and cold and flu season?

The survey indicates that 87% of Americans plan to prepare for cold and flu season.

How is Kleenex helping consumers prepare for cold and flu season?

Kleenex partnered with Dr. Contessa Metcalfe to raise awareness about hygiene and preventive measures.

What products are Americans planning to buy for cold and flu season?

Top items include disinfectant wipes, facial tissues, and hand sanitizers.

What benefits do Soothing Lotion tissues provide?

They help alleviate dry skin caused by frequent tissue use during cold and flu season.

When does the cold and flu season typically peak?

The season typically peaks between December and February, lasting until May.