The Kraft Heinz Company - KHC STOCK NEWS

Oscar Mayer has announced the opening of applications for its Hotdogger positions, which offer recent college graduates a chance to drive the iconic Wienermobile for a year. Applications are accepted until January 31, with only 12 positions available, attracting over 2,000 applicants annually. Hotdoggers will cover an average of 20,000 miles across 20 states, engaging in marketing and social content creation while distributing more than 250,000 Wiener Whistles each year. This role underlines Oscar Mayer's commitment to brand engagement and consumer connection.

Checkers & Rally's, in partnership with Heinz, introduces an innovative campaign featuring "The Frunker"—an underground bunker experience for those anxious about Friday the 13th. Running until December 31, 2022, participants can enter to win a weekend stay in this unique shelter while enjoying Checkers' famous fries and Heinz ketchup. The bunker, located in Vilonia, Arkansas, offers themed décor, entertainment, and a fry-centric feast prepared by a corporate chef. No purchase is necessary to enter.

Sun-Maid Growers of California has appointed Steve Loftus as President and Chief Operating Officer. Loftus, a seasoned professional with 15 years in the food industry, will oversee all operational areas, enhancing the company's growth strategy. Previously, he held significant roles at TreeHouse Foods and Kraft Heinz, leading units with revenues around $1 billion. This leadership transition comes after a robust sales year and amid ongoing integration of Plum PBC, marking an important step in Sun-Maid's evolution.

Philadelphia has launched a new plant-based spread, becoming the first mainstream cream cheese brand in this market. The product features a creamy texture and simple ingredients without dairy, lactose, or gluten. With 69% market share in traditional cream cheese, Philadelphia aims to tap into the growing demand for plant-based options as 52% of consumers seek to incorporate more such foods into their diets. This launch is part of Kraft Heinz's strategy to meet consumer expectations and expand plant-based offerings, marking a significant development in their product line.

Kraft Heinz Company has launched new Lunchables Holiday Packs to alleviate holiday stress for parents. The packs, available for free while supplies last, are designed to engage children with familiar snacks and creative building activities. Three unique varieties are offered, including options themed around holiday situations. Brand Manager Erin Fitzgerald emphasizes the company's commitment to fueling kids’ creativity. The Holiday Packs are part of Kraft Heinz's broader goal to enhance consumer experiences, aligning with its mission to make life delicious.

Heinz has launched a unique initiative called “Tip For Heinz,” committing $125,000 to reimburse fans who leave a tip for their favorite ketchup at restaurants. This program stems from a survey revealing that 75% of North Americans prefer Heinz which they report feeling disappointed when it's not available. Patrons can tip an extra $1 and submit their receipts to receive a reimbursement up to $20. Additionally, Heinz will provide a free year's supply of ketchup to the first ten restaurants that adopt Heinz ketchup, aiming to elevate customer satisfaction.

VELVEETA is launching a late-night service called the VELVEETA Foodie Call, allowing fans to satisfy cravings at any hour. Starting November 18, residents in New York City can text “VEL, YOU UP?” to order free late-night eats, while others can request a free foodie call kit. The initiative supports VELVEETA's brand message of indulgence and pleasure. With 2020 net sales of approximately $26 billion, its parent company, Kraft Heinz, aims for sustainable growth in the food industry.

Kraft Heinz's iconic brand, Shake 'N Bake, has announced the removal of its plastic 'shaker' bag to enhance sustainability. This change affects the entire product line and aims to eliminate 900,000 pounds of plastic waste, equating to the weight of over 270 mid-size cars. The decision aligns with consumer demand for less plastic, as 73% of consumers express the desire to reduce plastic usage. Shake 'N Bake continues to lead the market with a 10.1% growth since 2019, supporting Kraft Heinz's broader ESG strategy for 100% recyclable, reusable, or compostable packaging by 2025.