Kraft Heinz Explores the Ketchup Bottle of Tomorrow

Rhea-AI Summary

Kraft Heinz is collaborating with Pulpex to create a sustainable, paper-based bottle for its iconic HEINZ sauces, marking a significant step toward reducing environmental impact. This innovative packaging, made from 100% sustainably sourced wood pulp, aims to be the first of its kind in the sauce industry. The initiative aligns with Kraft Heinz's goal of making all packaging recyclable, reusable, or compostable by 2025, and achieving net-zero greenhouse gas emissions by 2050. Prototype testing will follow to assess performance before market introduction.

Positive

• Collaboration with Pulpex for sustainable packaging.
• Progress toward environmental goals, including net-zero emissions by 2050.
• First sauce brand to innovate with paper-based bottles.

Negative

• None.

Its Iconic HEINZ Brand Aims to Become First Sauce Brand to Develop Sustainable, Paper-based Bottle in Collaboration with Pulpex

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- HEINZ, maker of the world’s favorite ketchup and beloved condiments, is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of world-famous condiments.

HEINZ, maker of the world’s favorite ketchup and beloved condiments, is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. (Photo: Business Wire)

For The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz” or the “Company”), this collaboration is the latest step in its journey to reduce its environmental footprint. It progresses the Company’s sustainable packaging ambitions, in that it aligns with its goal to make all packaging globally recyclable, reusable or compostable by 2025. It is also an innovation that will help Kraft Heinz achieve net zero greenhouse gas emissions by 2050.

HEINZ and Pulpex are developing a prototype to test how the cutting-edge innovation could be used for HEINZ Tomato Ketchup bottles and other packaging formats in years to come. Pulpex’s current data indicates the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis. Once used, they are also expected to be widely and readily recyclable in paper waste streams.

“Packaging waste is an industrywide challenge that we must all do our part to address,” said Kraft Heinz CEO Miguel Patricio. “That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. This new HEINZ bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”

The next step in the process will involve prototype testing to assess performance before testing with consumers and bringing the bottle to market.

“We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” said Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer at Kraft Heinz. “We’re eager to continue discovering more sustainable packaging for our beloved and iconic brands.”

“We are delighted to work with HEINZ to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration,” said Scott Winston, Pulpex CEO. “We believe that the scope for paper-based packaging is huge, and when global household names like HEINZ embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.”

The pulp-based bottle would become the newest option available to HEINZ Tomato Ketchup fans, joining the recyclable HEINZ iconic glass bottle and plastic bottle, as well as plastic squeeze bottles with their 30 percent recycled content (available only in the E.U.) and 100 percent recyclable caps.

About The Kraft Heinz Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2021 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

About Pulpex

Pulpex Limited is a sustainable packaging technology company that offers the world’s first patented, customisable, single-mould paper bottle made from FSC-certified, responsibly sourced wood pulp. Pulpex Ltd is a collaboration between Pilot Lite Group and Diageo PLC. Pilot Lite is a pioneer and international leader in venture management that directly invests in and converts corporate IP into free-standing, revenue-generating businesses. Diageo is a global leader in beverage alcohol with an outstanding collection of brands sold in more than 180 countries around the world. For further information, visit https://www.pulpex.com/ or contact media@pulpex.com.

Forward-Looking Statements

This press release contains a number of forward-looking statements. Words such as “achieve,” “aim,” “align,” “become,” “believe,” “develop,” “explore,” “help,” “hope,” “indicate,” “progress,” “provide,” “test,” “will” and variations of such words and similar future or conditional expressions are intended to identify forward-looking statements. These statements are not historical facts and are based on Kraft Heinz’s current beliefs, expectations, estimates, and projections. These forward-looking statements are subject to a number of risks and uncertainties, many of which are difficult to predict and beyond Kraft Heinz’s control, which could cause actual results to differ materially from those indicated in the forward-looking statements. Those factors include, but are not limited to, Kraft Heinz’s ability to achieve the intended goals and benefits of the collaboration and the risk factors set forth in Kraft Heinz’s filings with the Securities and Exchange Commission, including Kraft Heinz’s most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Kraft Heinz disclaims and does not undertake any obligation to update, revise, or withdraw any forward-looking statement in this press release, except as required by applicable law or regulation.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220509006068/en/

Kraft Heinz, Chelsea Slaggert (chelsea.slaggert@kraftheinz.com)

Pulpex (media@pulpex.com)

Source: The Kraft Heinz Company

FAQ

What is Kraft Heinz's new initiative with Pulpex?

Kraft Heinz is collaborating with Pulpex to create a sustainable, paper-based bottle for its HEINZ sauces.

When does Kraft Heinz aim to make all packaging recyclable?

Kraft Heinz aims to make all packaging recyclable, reusable, or compostable by 2025.

What is the goal for Kraft Heinz regarding greenhouse gas emissions?

Kraft Heinz aims to achieve net zero greenhouse gas emissions by 2050.

How will the new HEINZ bottle impact the environment?

The new HEINZ bottle aims to reduce the carbon footprint compared to glass and plastic, contributing to sustainability.

What materials are used in the new HEINZ bottle?

The new HEINZ bottle will be made from 100% sustainably sourced wood pulp.