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Four Ways To Build A Successful Marketing And HR Partnership

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Keysight Technologies' CMO emphasizes the potential for collaboration between HR and marketing executives to enhance organizational performance. In a recent discussion, it was highlighted that Chief Human Resource Officers (CHROs) and Chief Marketing Officers (CMOs) can work together to address critical issues like employee engagement, workplace culture, and diversity. The partnership can lead to a more focused executive team prioritizing these areas. Keysight's CMO expresses gratitude for their strong HR partnership that plays a vital role in setting strategic objectives and facilitating discussions for the company's leadership meeting.

Positive
  • Collaboration between HR and marketing can enhance employee engagement and workplace culture.
  • Keysight's leadership meeting focuses on strategic objectives beneficial for the organization.
Negative
  • None.

NORTHAMPTON, MA / ACCESSWIRE / February 6, 2023 / Originally Published by Forbes Communications Council on Forbes.com

Forrester reports that CHROs and CMOs have a major opportunity to fuse their areas of expertise for the benefit of the broader executive team and overall organization. CMOs can become allies with their HR counterparts and guide the leadership team to focus on key issues such as employee engagement, workplace culture, and diversity and inclusion.

As the CMO of Keysight Technologies, I'm grateful to have found an incredible HR partner in our chief administrative officer. We are the co-executive sponsors for Keysight's annual leadership meeting and work together closely to set the agenda, outline strategic objectives and facilitate discussions on business priorities for the next year.

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Keysight Technologies, Monday, February 6, 2023, Press release pictureImage courtesy of Getty

View additional multimedia and more ESG storytelling from Keysight Technologies on 3blmedia.com.

Contact Info:
Spokesperson: Keysight Technologies
Website: https://www.3blmedia.com/profiles/keysight-technologies
Email: info@3blmedia.com

SOURCE: Keysight Technologies



View source version on accesswire.com:
https://www.accesswire.com/738202/Four-Ways-To-Build-A-Successful-Marketing-And-HR-Partnership

FAQ

What opportunities are highlighted for CMOs and CHROs at Keysight Technologies?

CMOs and CHROs at Keysight Technologies can collaborate to improve employee engagement and workplace culture.

How does Keysight Technologies approach its annual leadership meeting?

Keysight's CMO and HR leader co-sponsor the leadership meeting, setting strategic objectives and priorities for the upcoming year.

What key issues are CMOs encouraged to focus on according to the press release?

CMOs are encouraged to focus on employee engagement, workplace culture, and diversity and inclusion.

Who is the CMO of Keysight Technologies?

The CMO of Keysight Technologies is mentioned as a key executive in promoting collaboration with HR.

Keysight Technologies, Inc.

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Scientific & Technical Instruments
Industrial Instruments for Measurement, Display, and Control
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United States of America
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