Dr Pepper's "Fansville" College Football Campaign Stacks the Bench with Season Four Return

Rhea-AI Summary

Dr Pepper has launched season four of its popular episodic drama, Fansville, showcasing a vibrant return to college football with a star-studded cast including Brian Bosworth, Joe Theismann, and DJ Uiagalelei. The campaign aims to celebrate the revival of college football fandom after disruptions in the previous year. With Dr Pepper serving as the first sponsor of the College Football Playoff, the brand continues to deepen its connection with football culture. The promotional efforts align with new NIL regulations allowing college athletes to monetize their branding.

Positive

• Season four of Fansville features a star cast, enhancing brand visibility.
• Alignment with current NIL regulations allows for more innovative marketing strategies.

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• None.

FRISCO, Texas, Aug. 23, 2021 /PRNewswire/ -- Dr Pepper today released season four of "Fansville" – the Dr Pepper episodic drama featuring parody storytelling from a college football fanatic town. "Fansville" returns this year to indulge fans with the ultimate season, stacking its talent roster with both current and former college football stars including Brian Bosworth, Joe Theismann, and Clemson Tigers quarterback sensation, DJ Uiagalelei.

"College football fandom was stifled last year, leaving fans missing their favorite traditions and rituals. To make up for it, we are going big with "Fansville" and surprising fans with one of the most exciting college athletes to watch," said Derek Dabrowski, VP of Dr Pepper Brand Marketing. "We're excited to have a stacked line-up of incredible talent to bring to life the spirit and excitement of the college football season."

After a year of restraint, fans are ready to come back this Fall with full-force fandom. Fansville marks this spectacular 'return to glory' with a star-studded line-up honoring the resiliency and loyalty of fans who missed a year of cheering their favorite team on from the stadium. The :60 and :30 commercials include Brian Bosworth, who returns as Fansville's beloved 'sheriff' for his 4th season, and first appearances by famed former football player Joe Theismann and DJ Uiagalelei. Uiagelelei's involvement in the campaign comes on the heels of the recent changes in state laws relating to name, image and likeness (NIL) activities for college athletes, which now allow athletes to monetize their likeness in brand promotions, campaigns and advertising.

As the first sponsor of the College Football Playoff and presenting sponsor of the College Football Playoff National Championship Trophy, Dr Pepper is synonymous with college football. Year after the year, Dr Pepper celebrates the passion and traditions of college football fans with the Fansville series.

About Dr Pepper
Dr Pepper, a brand of Keurig Dr Pepper (KDP), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free, Cherry, and Cream Soda varieties. For more information, visit DrPepper.com or keurigdrpepper.com. For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper. 

About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $11 billion and nearly 27,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company's portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

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SOURCE Keurig Dr Pepper

FAQ

What is the theme of Dr Pepper's Fansville season four?

Season four of Fansville celebrates the return of college football fandom with parody storytelling and a star-studded cast.

Who are the featured stars in Fansville season four?

The season stars Brian Bosworth, Joe Theismann, and DJ Uiagalelei.

How does Dr Pepper connect with college football?

Dr Pepper is the first sponsor of the College Football Playoff, enhancing its association with the sport.

What changes have occurred with college athlete branding?

New NIL regulations now allow college athletes to monetize their likeness in promotions like Dr Pepper's Fansville.

When was Fansville season four released?

Fansville season four was released on August 23, 2021.