Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth
Kubient (NasdaqCM: KBNT) has collaborated with The Associated Press (AP) to modernize its digital advertising operations, resulting in significant revenue increases. After a comprehensive audit, Kubient reduced the number of supply-side platforms (SSPs) by 50% and implemented its Audience Cloud technology. As a result, AP's prebid revenue surged by 80%, and monthly video revenue skyrocketed by 500%. Kubient's efforts have enabled AP to better monetize its audience and optimize advertising strategies, ultimately enhancing engagement through a new newsletter.
- AP's prebid revenue increased by 80%.
- Monthly video revenue grew by 500%.
- Kubient streamlined AP's tech stack, removing inefficient vendors.
- None.
NEW YORK, Oct. 27, 2020 /PRNewswire/ -- Kubient (NasdaqCM: KBNT, KBNTW), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the publication with a new way to capture and monetize its audiences by delivering relevant content, integrations and ads.
Over a two week audit period evaluating the existing infrastructure and removing inessential vendors, Kubient reduced
"The AP trusted us with its robust history and allowed us to create a new systematically and economically efficient ad model to support its work for years to come," said Peter Bordes, CEO of Kubient. "It was our job to strategically dismantle and rebuild the ad stack from the ground up in order to optimize their ad ecosystem for their new goals. In this process we identified and removed inefficient middlemen that were slowing down The AP's digital advertising operations and putting a strain on its budget."
Kubient was able to unlock the value of The AP's audiences by re-architecting their ad stack infrastructure and supply path, creating an efficient market and "right pricing" the value of their audience. The AP leveraged this information to target prospects for monetized opportunities and launched a new monthly newsletter that had over a third of recipients open and engage with the content.
"As one of the most trusted news agencies, we have a wealth of knowledge and information. We partnered with Kubient to gain a better understanding of the data behind our content," said Julie Tucker, Vice President of Global Marketing at The Associated Press. "Kubient was able to unlock the patterns of our readers' engagement so we can now make the most informed decisions and investments around our customer acquisition strategy."
To learn more about Kubient and its work with partners, please visit www.kubient.com.
About Kubient
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient's next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. Kubient's platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. For additional information, please visit www.kubient.com.
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T: 1-646-934-6924
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