Whole Grains Just Got a Whole Lot Tastier with Two New Flavors: Kellogg's Frosted Mini-Wheats® Cinnamon Roll and Kellogg's Special K® Blueberry

Rhea-AI Summary

Kellogg Company announced the launch of two new cereal flavors: Frosted Mini-Wheats® Cinnamon Roll and Special K® Blueberry, both available in December 2020. The Frosted Mini-Wheats variant boasts 47 grams of whole grains and 7 essential vitamins and minerals, while Special K features whole blueberries and 11 key vitamins and minerals per serving. Prices are set at $3.25 for smaller boxes and $3.99 for larger ones. The introduction reflects Kellogg's commitment to innovate and offer nutritious options for families.

Positive

• New product launch enhances Kellogg's cereal lineup.
• Both cereals are rich in whole grains and essential vitamins.
• Strong consumer brands associated with innovation in health-focused breakfast options.

Negative

• None.

BATTLE CREEK, Mich., Dec. 10, 2020 /PRNewswire/ -- Breakfast just got a whole grain makeover. Kellogg tapped two family-favorite brands to create two all-new nutritious flavors, Frosted Mini-Wheats® Cinnamon Roll and Special K® Blueberry. Both feature the same leading ingredient — whole grains.   

With real cinnamon baked inside toasty layers of 100% whole grain frosted biscuit, Frosted Mini-Wheats Cinnamon Roll tastes just like your favorite fresh-from-the-bakery cinnamon roll. Made with real cinnamon and 47 grams of whole grains per serving, Frosted Mini-Wheats Cinnamon Roll is high in fiber and a good source of seven vitamins and minerals.

Special K Blueberry features the classic Special K ingredients you know and love, paired with real, whole blueberries that will kickstart the day with a burst of berry. Made with 15 grams of whole grains per serving, Special K Blueberry is a good source of 11 key vitamins and minerals.

"At Kellogg, we're always looking for ways to innovate our beloved brands and excite fans with new, nutritious flavors that fuel the whole family," said Cindy Huntington, Brand Director at Kellogg Company. "Whether you're in the mood for something toasty and sweet or fancy something fruity, Frosted Mini-Wheats Cinnamon Roll and Special K Blueberry have you covered with delicious flavor and whole grains."

Find new Frosted Mini-Wheats Cinnamon Roll and Special K Blueberry at retailers nationwide starting in December. Frosted Mini-Wheats Cinnamon Roll retails for a suggested price of $3.25 for a 14.3-ounce box and $3.99 for a 22-ounce box. Special K Blueberry retails for a suggested retail price of $3.25 for a 11.6-ounce box and $3.99 for a 16.8-ounce box.

For more information, follow Frosted Mini-Wheats on Facebook, Instagram, and Twitter and Special K on Facebook, Instagram and Twitter.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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SOURCE Kellogg Company

FAQ

What are the new flavors launched by Kellogg on December 10, 2020?

Kellogg launched Frosted Mini-Wheats® Cinnamon Roll and Special K® Blueberry on December 10, 2020.

How much do the new Kellogg cereals retail for?

The suggested retail price for Frosted Mini-Wheats is $3.25 for a 14.3-ounce box and $3.99 for a 22-ounce box. Special K Blueberry retails for $3.25 for an 11.6-ounce box and $3.99 for a 16.8-ounce box.

What are the health benefits of Kellogg's new cereals?

Frosted Mini-Wheats Cinnamon Roll contains 47 grams of whole grains and is a good source of 7 vitamins and minerals, while Special K Blueberry has 15 grams of whole grains and 11 key vitamins and minerals.

What is the significance of the launch for Kellogg's stock (K)?

The introduction of new flavors suggests innovation and potential for increased sales, positively impacting Kellogg's market position.