Team Of Celebs Bring Levity To The Madness Of Mornings By Helping Parents L'Eggo With Eggo
On January 26, 2021, Kellogg Company launched a campaign to support parents during chaotic mornings, introducing the tagline 'L'Eggo With Eggo.' The initiative includes a year-long giveaway of one million Eggo waffles, encouraging parents to share their experiences using #helpmeleggo. Celebrity parents such as Melissa Joan Hart and Shawn Johnson East will also participate by sharing personalized videos. This campaign aims to transform morning stress into manageable moments of joy, reinforcing Eggo's position as a trusted breakfast staple.
- Launches a year-long giveaway of one million Eggo waffles to support parents.
- New tagline 'L'Eggo With Eggo' emphasizes brand's role in family breakfast.
- Partnership with celebrity parents enhances brand visibility and engagement.
- None.
BATTLE CREEK, Mich., Jan. 26, 2021 /PRNewswire/ -- Whether there are toddler-sized tornadoes in their kitchens, or their kids have turned the living room walls into coloring books, parents know more than anyone that mornings can be tough. In fact, according to social media conversations, parents are
"For years the 'L'Eggo My Eggo' slogan has been about conflict," said Laura Newman, Marketing Director with Eggo. "But in truth, Eggo is often the one thing parents and their kids can agree on during hectic mornings. That's why we've created a new tagline: 'L'Eggo With Eggo'. It's time for Eggo to embrace its role as the morning win that it is, because small wins can make parents feel like heroes."
Parents often hop on social media to vent about their morning mishaps, so this year, Eggo is partnering with a hype squad of celebrity parents including actress Melissa Joan Hart, US gymnast and entrepreneur Shawn Johnson East and pro football star Mark Ingram II to surprise parents with personalized social media videos that show solidarity and encourage them to L'Eggo With Eggo.
The brand will also be giving away one million waffles over the course of 2021 to help parents across America get that small win and turn messy mornings into some semblance of calm—even if it's just one moment of levity amongst the chaos. Follow along on Eggo's social media channels for details on how to claim a free box of Eggo Waffles on a first come, first serve basis. Because even in the middle of mayhem, Eggo is the one thing both parents and kids can rely on to go right in the morning.
Parents can also join the fun by using #helpmeleggo and sharing their own stories of messy mornings.
To learn more about how Eggo is helping parents L'Eggo of high-pressure mornings, visit LEggoWithEggo.com.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately
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SOURCE Kellogg Company
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