Pringles® Releases Out-Of-This-World 2021 Big Game Flavor Stacking Ad

Rhea-AI Summary

Kellogg's Pringles brand is set to showcase its fourth Big Game advertisement titled "Space Return" on January 28, 2021. The ad promotes Flavor Stacking, humorously demonstrating the distractions it creates. Following a successful 2020 with a new brand look and the introduction of the Scorchin' line, the marketing campaign aims to engage viewers during the game, especially as many will be watching from home. The 30-second spot will air during the first quarter and will be complemented by a comprehensive marketing strategy.

Positive

• Successful 2020 with a new brand look and the introduction of the Scorchin' line.
• The campaign captures attention during the Big Game, a crucial marketing opportunity.
• The ad promotes a fun and engaging brand experience through Flavor Stacking.

Negative

• None.

BATTLE CREEK, Mich., Jan. 28, 2021 /PRNewswire/ -- As the biggest snacking day of the year approaches, the Pringles® brand is ready for take-off and releasing its fourth consecutive Big Game spot. Fans were given a SNEAK PEEK via the Pringles social channels, and the brand is now debuting the full spot HERE.

After last year's ad featuring the animated duo Rick and Morty™, the Pringles 2021 spot further propels viewers into the world of Flavor Stacking, which encourages fans to unlock new flavor combinations by stacking different crisps on top of each other. After tuning in, fans will have a better understanding of the unexpected and hilarious consequences that can ensue when they get too distracted by endless flavor exploration.

The ad, titled "Space Return", opens with a pair of astronauts who have made a successful water landing and are looking confused when there isn't a rescue boat to greet them. The spot then cuts to mission control – a team known for genius – so enthralled and consumed by Pringles Flavor Stacking that they forget about their responsibilities. The stacking-fueled hilarity continues when a fishing boat passes by the spacecraft but is also too busy stacking to notice the stranded heroes.  Pringles Flavor Stacking presents a galaxy of endless combinations that can be quite… distracting.

"Coming off a huge year for Pringles, with a new look for the brand and the introduction of our new Scorchin' line, it's great to bring a taste of Pringles' fun and unnecessary genius to the Big Game again," said Gareth Maguire, senior director of marketing for Pringles. "With literally thousands of different Flavor Stacks to experiment with, you can easily get distracted from other responsibilities."

The :30 spot was brought to life by the Grey Group and will air at the end of the first quarter of the game. The ad also features the recently unveiled new Pringles can design and will be supported by a fully integrated marketing campaign including PR, digital and social media.

While the Big Game will create the flurry of excitement and attention seen in years past, 2021 will look different as more football fans enjoy the game from home. However, nearly 50% of consumers indicated they would be watching the game with close friends and family in 2020*, proving 2021 will be just as big of a snacking day as people enjoy the event.

To get in on the stacking action and build the flavors featured in the spot, visit your local retailer and pick-up Pringles Original, Barbecue and Pizza to recreate your own "BBQ Pizza Stack" or Pringles Jalapeno, Cheddar Cheese and Ranch for the "Spicy Cheese Stack."

For more information, follow @Pringles on Twitter and @PringlesUS on Instagram, and Facebook.

*Source: NRF: National Retail Federation 2020 Annual Big Game Spending Survey

About Kellogg Company  
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

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SOURCE Kellogg Company

FAQ

What is the theme of Pringles' 2021 Big Game advertisement?

The theme of Pringles' 2021 Big Game advertisement is 'Flavor Stacking', showcasing the humorous distractions it creates.

When will the Pringles Big Game ad air?

The Pringles Big Game advertisement will air at the end of the first quarter on January 28, 2021.

How did Pringles perform in 2020?

Pringles had a successful year in 2020, introducing a new brand look and the Scorchin' line.

What marketing strategy will accompany the Pringles Big Game ad?

The Pringles Big Game ad will be supported by a fully integrated marketing campaign, including PR, digital, and social media efforts.

What flavors are suggested for the BBQ Pizza Stack in the Pringles ad?

The BBQ Pizza Stack can be recreated using Pringles Original, Barbecue, and Pizza flavors.