Pringles® Gives Fans Even More Reasons To Tune In For The 2022 Big Game
In a return for its fifth consecutive year, Pringles is set to advertise during the upcoming Big Game. The brand aims to deliver humor and innovative snack solutions, promising a fun twist that addresses a common snacking dilemma. Gareth Maguire, senior director of marketing for Pringles, expressed enthusiasm for the new concept, hinting at exciting surprises for viewers. The campaign will include a 30-second commercial produced by Grey Group, supplemented by an integrated approach comprising PR, digital, and social media strategies.
- Continued brand presence at the Big Game strengthens market visibility.
- Innovative marketing strategy may boost consumer engagement.
- Integrated campaign approach could enhance brand message reach.
- None.
BATTLE CREEK, Mich., Jan. 5, 2022 /PRNewswire/ -- After four successful years of infusing a bit of unnecessary genius into the biggest snacking day of the year, Pringles® is back as a Big Game advertiser. Delivering humor, inspiration and perfect game day bites for any snack spread, Pringles has proven to be a Big Game favorite — and now in its fifth consecutive year as an advertiser, the brand is returning with an unexpected twist.
There's nothing better than watching the unique ads from your favorite brands during the most anticipated sporting event of the year, but we all know the true star of the show is the food. While viewers may anticipate how the brand is gearing up for game day, Pringles has a trick up its sleeve, addressing a delicious dilemma that is sure to stir up chatter amongst snackers.
"We're excited to kick off another year by bringing something fun and completely new to our dedicated Pringles fan base and Big Game viewers," said Gareth Maguire, senior director of marketing for Pringles. "Our fans will be both surprised and excited to see us address an age-old problem with a pretty delicious, and 'worth it' risk during the most anticipated sporting event of the year."
Without letting too many details out of the can, the :30 spot will be brought to life by the Grey Group and supported by a fully integrated campaign including PR, digital and social media.
Keep an eye out for hints on what the brand has in store ahead of the Big Game and follow @Pringles on your favorite social media platform to keep up with the latest fun and food news.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini Wheats®, Kashi®, RXBAR®,MorningStar Farms® and more. Net sales in 2020 were approximately
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SOURCE Kellogg Company
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