PRINGLES® AND CROCS™ COMBINE FASHION AND FLAVOR WITH A ONE-OF-A-KIND CRUSH BOOT, FIRST-EVER CROCS-INSPIRED CRISPS AND MORE DELICIOUS DESIGNS IN GLOBAL COLLECTION

Rhea-AI Summary

Pringles and Crocs have collaborated to launch a -edition collection featuring Pringles-inspired footwear designs, Jibbitz charms, and a new flavor called Croc-Tail Party. The collection includes Classic Crush Boots with a custom Pringles can holster, Classic Clogs in four color variations representing different Pringles flavors, and Classic Slides with Mr. P designs. Fans can also accessorize with Pringles-themed Jibbitz charms. The collaboration aims to blend fashion and flavor, offering fans a unique way to express their taste in snacks and style.

Anytime snacking with a custom Pringles can holster and Crocs-inspired flavor take center stage in a stacked collection

CHICAGO, April 11, 2024 /PRNewswire/ -- That's right – you can now put your Pringles® in sport mode. For the first time, the flavor masterminds at Pringles are entering the world of footwear with the leader in innovative casual shoes, Crocs, to deliver the most flavorful collaboration yet – the Pringles x Crocs Collection.

Bursting with flavor and style, Pringles and Crocs are bringing fans across the globe three limited-edition Pringles-inspired designs in fan-favorite Crocs styles, an array of Pringles-themed Jibbitz™ charms, and even a new Pringles flavor inspired by the partnership, Croc-Tail Party. Each unique pair of Crocs celebrates Mr. P's iconic looks both past and present so fans can look 'crisp' for any occasion:

• Pringles® x Crocs™ Classic Crush Boot: With a playful pop of classic Pringles-red and a stacked crisp heel, these sleek boots sport a first-of-its-kind custom holster to store a grab-and-go Pringles can so fashionistas and snackers alike can carry their favorite crisps on their favorite shoes. Plus, the first U.S. boot purchasers are in for a flavorful surprise while supplies last as they'll receive the first-ever Crocs-inspired Pringles flavor: Pringles Croc-Tail Party.
  • The limited-edition watermelon chili lime flavor packs a fusion of sweet, spicy and tangy in every bite. The juicy sweetness of watermelon, the fiery kick of chili and the zesty punch of lime will introduce fans to a vibrant tasting experience that perfectly captures the essence of the Pringles x Crocs partnership.
• Pringles® x Crocs™ Classic Clogs: Mr. P continues to pop up everywhere, including his mustache as the strap on these colorful clogs that are available in four mix-and-match colors, each symbolizing a fan-favorite Pringles flavor. The stylish red and orange clogs reflect the popular Pringles® Original and Pringles® Cheddar Cheese flavors, while the snazzy blue and green pair mirror Pringles® Sour Cream & Onion and Pringles® Salt & Vinegar, so fans can match their style to their favorite flavors.
• Pringles® x Crocs™ Classic Slides: For a classic throwback, fans can rock slides featuring a retro black-and-white Mr. P design and the global snacking icon's stylish mustache.
• Pringles® x Crocs™ Jibbitz™ Charms: For even more flavorful features, fans can enhance their new look with five Pringles-themed Jibbitz™ charms including a classic Mr. P with a red bowtie, a 3D winking Mr. P, two cans of Pringles Original and Pringles Sour Cream & Onion, and a Pringles crisp.

"Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Mauricio Jenkins, U.S. marketing lead for Pringles. "We brought the flavor of this vibrant partnership to life — literally, with Pringles Croc-Tail Party — and with a collection that allows fans to express their taste in snacks and fashion."

"This partnership seamlessly combines the flavor-packed world of Pringles with the iconic comfort DNA of Crocs," said Matias Infante, Vice President of Global Brand Partnerships & Energy for Crocs. "We're thrilled to partner with the team at Pringles to come up with new and innovative ways to ignite our communities and excite our fans."

"We're ecstatic with how Crocs and Pringles both creatively became personified in fashion, flavor and whimsy," said David Lee, Global Senior Director of Licensing & Culture for Kellanova. "Fans not only in North America, but all over the world in Europe, Asia and Latin America can experience this stacked collection."

Shoe lovers and snackers around the world will have a chance to purchase the limited-edition Pringles x Crocs collection at Crocs.shoes/PringlesCrocs starting at $20.00+ beginning Tuesday, April 16 at 12:00pm ET. The exclusive Pringles x Crocs collaboration will be available globally with the Pringles Croc-Tail Party flavor available exclusively in the U.S., all while supplies last. Stay tuned on Pringles and Crocs' social channels to learn more about the flavorful footwear drops.

About Kellanova 
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion. 

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

About Crocs, Inc.: 
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. 

Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

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SOURCE Kellanova

FAQ

What is the new Pringles flavor inspired by the Pringles x Crocs partnership?

The new Pringles flavor inspired by the partnership is called Croc-Tail Party, featuring a watermelon chili lime flavor.

Where can fans purchase the -edition Pringles x Crocs collection?

Fans can purchase the -edition Pringles x Crocs collection at Crocs.shoes/PringlesCrocs starting at $20.00+ beginning Tuesday, April 16 at 12:00pm ET.

What are the different Pringles-inspired designs available in the Pringles x Crocs collection?

The collection includes Classic Crush Boots with a custom Pringles can holster, Classic Clogs in four color variations representing different Pringles flavors, and Classic Slides with Mr. P designs.

Who is the U.S. marketing lead for Pringles mentioned in the press release?

Mauricio Jenkins is the U.S. marketing lead for Pringles mentioned in the press release.

What are the Pringles-themed Jibbitz charms available in the collection?

Fans can enhance their look with five Pringles-themed Jibbitz charms including a classic Mr. P with a red bowtie, a 3D winking Mr. P, two cans of Pringles Original and Pringles Sour Cream & Onion, and a Pringles crisp.