Pop-Tarts® Dials Up the Crazy Good Drama as Three Edible Mascots Compete to be Eaten at the 2024 Pop-Tarts Bowl
Pop-Tarts® is enhancing its Bowl game experience by introducing three edible mascots for the 2024 event, following last year's viral success. The new mascots include Frosted Wild Berry, Frosted Hot Fudge Sundae, and a mystery flavor from the vault. The game's MVP will choose which mascot gets eaten by the winning team at the December 28 event. To commemorate the previous Bowl, -edition Printed Fun Mascot Packs are available nationwide in Frosted Strawberry and Frosted Apple Turnover flavors. The 2023 Pop-Tarts Bowl campaign received multiple awards including the Cannes Lions Grand Prix.
Pop-Tarts® sta migliorando la sua esperienza nel Bowl Game introducendo tre mascotte commestibili per l'evento del 2024, dopo il successo virale dell'anno scorso. Le nuove mascotte includono Frosted Wild Berry, Frosted Hot Fudge Sundae e un gusto misterioso dal vault. L'MVP della partita sceglierà quale mascotte verrà mangiata dalla squadra vincitrice durante l'evento del 28 dicembre. Per commemorare il Bowl precedente, sono disponibili in tutto il paese i Pacchetti Mascotte Divertenti in edizione limitata, nei gusti Frosted Strawberry e Frosted Apple Turnover. La campagna Pop-Tarts Bowl 2023 ha ricevuto numerosi premi, incluso il Grand Prix ai Cannes Lions.
Pop-Tarts® está mejorando la experiencia de su Bowl game al introducir tres mascotas comestibles para el evento de 2024, tras el éxito viral del año pasado. Las nuevas mascotas incluyen Frosted Wild Berry, Frosted Hot Fudge Sundae y un sabor misterioso del archivo. El MVP del juego elegirá qué mascota será comida por el equipo ganador en el evento del 28 de diciembre. Para conmemorar el Bowl anterior, están disponibles a nivel nacional los Paquetes de Mascotas Divertidas en edición limitada, en sabores de Frosted Strawberry y Frosted Apple Turnover. La campaña del Pop-Tarts Bowl 2023 recibió múltiples premios, incluido el Grand Prix de Cannes Lions.
Pop-Tarts®는 작년의 바이럴 성공에 이어 2024년 이벤트를 위해 세 가지 먹을 수 있는 마스코트를 도입하여 Bowl 게임 경험을 향상시키고 있습니다. 새로운 마스코트에는 Frosted Wild Berry, Frosted Hot Fudge Sundae와 비밀맛이 포함됩니다. 게임의 MVP는 12월 28일 이벤트에서 승리하는 팀이 먹을 마스코트를 선택합니다. 이전 Bowl을 기념하기 위해 Frosted Strawberry 및 Frosted Apple Turnover 맛으로 전국에서 한정판 프린트 재미 마스코트 팩이 제공됩니다. 2023 Pop-Tarts Bowl 캠페인은 칸 라이온즈 그랑프리를 포함하여 여러 상을 받았습니다.
Pop-Tarts® améliore son expérience Bowl game en introduisant trois mascottes comestibles pour l'événement de 2024, après le succès viral de l'année dernière. Les nouvelles mascottes comprennent Frosted Wild Berry, Frosted Hot Fudge Sundae et une saveur mystérieuse issue de l'armoire. Le MVP du jeu choisira quelle mascotte sera mangée par l'équipe gagnante lors de l'événement du 28 décembre. Pour commémorer le Bowl précédent, des Paquets de Mascottes Amusantes en édition limitée sont disponibles à l'échelle nationale dans les saveurs Frosted Strawberry et Frosted Apple Turnover. La campagne Pop-Tarts Bowl 2023 a reçu plusieurs récompenses, y compris le Grand Prix de Cannes Lions.
Pop-Tarts® verbessert das Bowl Game-Erlebnis durch die Einführung von drei essbaren Maskottchen für die Veranstaltung 2024, nach dem viralen Erfolg des letzten Jahres. Die neuen Maskottchen umfassen Frosted Wild Berry, Frosted Hot Fudge Sundae und einen geheimen Geschmack aus dem Archiv. Der MVP des Spiels wählt aus, welches Maskottchen vom siegreichen Team beim Event am 28. Dezember gegessen wird. Zur Erinnerung an das vorherige Bowl sind landesweit limitierte Druck Spaß-Maskottchen-Packungen in den Geschmacksrichtungen Frosted Strawberry und Frosted Apple Turnover erhältlich. Die Pop-Tarts Bowl-Kampagne 2023 erhielt mehrere Auszeichnungen, darunter den Grand Prix bei den Cannes Lions.
- Previous Pop-Tarts Bowl campaign won multiple prestigious awards including Cannes Lions Grand Prix
- Strategic expansion of successful marketing concept with triple mascot approach
- -edition commemorative products launched nationwide
- None.
Insights
This marketing campaign, while creative, has minimal direct financial impact on Kellanova's bottom line. The Pop-Tarts Bowl sponsorship is primarily a brand awareness play, building on last year's viral success. The introduction of three mascots and -edition products may drive some incremental sales, but the scale is likely insignificant relative to Kellanova's
The campaign's previous success, evidenced by multiple industry awards and media recognition, suggests effective brand engagement. However, the promotional nature and timing (during a traditionally slow period between Christmas and New Year) indicate this is more about maintaining brand relevance than driving material financial results.
Three new pastries enter the Bowl and vie to get eaten by the winning team, as selected by the Bowl's MVP
Following in the footsteps of the dearly departed Frosted Strawberry Edible Mascot, this year, Pop-Tarts is introducing three new frosted faces to rep the game on December 28.
- Frosted Wild Berry – Iconic for its purple frosting and teal swirl
- Frosted Hot Fudge Sundae – Dressed in a fudge icing swirl and colorful sprinkles
- A Mystery Flavor – A previously discontinued fan-favorite flavor being resurrected from the Pop-Tarts vault and headed back to shelves
So, who is this mysterious third Edible Mascot? Back by popular demand, a highly requested flavor will make an epic return to shelves soon, premiering as part of the 2024 Pop-Tarts Bowl. Fans can get in on the action by submitting their guesses of the toaster pastry's identity on PopTarts.com/Bowl right now. The third Edible Mascot flavor will be revealed in the coming weeks across Pop-Tarts social channels.
Also new for 2024, when the final whistle is blown, the ultimate decision on which Edible Mascot gets eaten by the winners to ascend to 'mouth heaven' will be bestowed on the 2024 Pop-Tarts Bowl game-winning MVP, raising the mouth-watering stakes even further.
"The first Pop-Tarts Bowl became one of the year's biggest memes, and since then, our Edible Mascot has popped up on red carpets, TV commercials, sold-out Halloween costumes, and it continues to get brought up during big cultural moments. And fans are hungry for more," said Heidi Ray, Senior Director of Marketing, Pop-Tarts. "Pop-Tarts will continue to challenge college football rituals, and with all eyes on us at this year's game, we're promising to triple the Crazy Good antics on- and off-field with even more shareworthy, showstopping, I-can't-believe-they-did-that moments for fans to engage pre-kickoff."
To hype up the game and honor the memory of the first-ever Edible Mascot, fans can purchase limited-edition Pop-Tarts® Printed Fun Mascot Packs, starting now at retailers nationwide. Available for a limited-time in two flavors – Frosted Strawberry and Frosted Apple Turnover (a Walmart® exclusive) – each pastry is printed with various images to commemorate the best moments, including the Frosted Strawberry mascot, from the 2023 Pop-Tarts Bowl.
The 2024 Pop-Tarts Bowl will air live on December 28 at 3:30 p.m. ET on ABC. The post-season showdown will unfold as two teams – and three Pop-Tarts Edible Mascots – face off at Camping World Stadium in
With many more Crazy Good antics in store for the 2024 Pop-Tarts Bowl, be sure to follow @PopTartsUS on Instagram, @PopTarts on TikTok and @PopTartsBowl on your favorite social media platform to stay up to date with the latest.
About the Pop-Tarts Bowl
In 2023, Pop-Tarts signed a multi-year agreement with Florida Citrus Sports to become the new title sponsor of the Pop-Tarts Bowl game. Since 2014, the bowl has matched the top selection from the ACC (inclusive of Notre Dame) outside of the College Football Playoff against the second selection from the Big 12 outside of the CFP at Camping World Stadium in
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the
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