New Pringles® Scorchin' Flavor Solves Soggy Nacho Problems In One Wavy Crisp

Rhea-AI Summary

Kellogg Company has announced the launch of Pringles® Scorchin' Wavy Loaded Nachos to address the common issue of soggy nachos. This new flavor combines creamy queso, sour cream, and corn tortilla with hints of jalapeño and cayenne pepper, providing a crunchy texture. Available nationwide starting November 2021, with a full rollout in 2022, this product retails for $2.09 per 4.8-ounce can. The Scorchin' line previously included spicy variants of BBQ, Cheddar, and Chili & Lime flavors.

Positive

• Launch of a new product, Pringles® Scorchin' Wavy Loaded Nachos, catering to consumer demand for spicy snacks.
• Strong marketing message highlighting bold flavors, targeting heat-loving consumers effectively.

Negative

• None.

BATTLE CREEK, Mich., Nov. 16, 2021 /PRNewswire/ -- Gone are the days of soggy-on-the-top and bare-on-the-bottom nacho problems. The masters of flavor at Pringles® have a new way to satisfy your spicy nacho craving with one always-crunchy, mess-free crisp: Pringles® Scorchin' Wavy Loaded Nachos.

New Pringles Scorchin' Wavy Loaded Nachos pack the taste of creamy queso, sour cream and corn tortilla, kicking it up a notch with heat that builds over time. Each bite boasts a hint of spicy jalapeño and cayenne pepper for extra oomph, and a wavy texture for even more crunch, delivering a fiery burst of flavor. Whether you're craving that loaded and layered nacho taste while tailgating, road tripping or lounging at home, these crisps bring the heat, bold flavor and big crunch to any occasion.

"Pringles Scorchin' has been coming in hot since the line launched a year ago. Our newest take, Pringles Scorchin' Wavy Loaded Nachos, sets a new standard for any heat-loving, spicy nacho fans with bold, zesty flavors bundled into just one bite," said Gareth Maguire, senior director of marketing for Pringles.

Pringles Scorchin' Wavy Loaded Nachos will be available through a limited release in retailers nationwide beginning in November 2021, with a full release in 2022 at a suggested retail price of $2.09 for a 4.8-ounce can. The new flavor joins the existing Pringles Scorchin' lineup that includes spicy takes on classic BBQ, Cheddar, Chili & Lime flavors. For more information, follow @Pringles on Instagram, @Pringles on Twitter and check out Facebook.com/PringlesUS. 

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

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SOURCE Kellogg Company

FAQ

What is the new Pringles® product being launched?

Kellogg Company is launching Pringles® Scorchin' Wavy Loaded Nachos.

When will Pringles® Scorchin' Wavy Loaded Nachos be available?

The new flavor will be available through a limited release in November 2021 and a full release in 2022.

What is the retail price of Pringles® Scorchin' Wavy Loaded Nachos?

The suggested retail price is $2.09 for a 4.8-ounce can.

What flavors are included in the existing Pringles® Scorchin' lineup?

The existing lineup includes spicy flavors such as BBQ, Cheddar, and Chili & Lime.