New Kellogg's® Bowl Buddies Bring Breakfast Icons to Tables Nationwide for the Ultimate Cereal Bowl Hangout

Rhea-AI Summary

Kellogg is launching the new Bowl Buddies collection featuring iconic characters like Tony the Tiger and Toucan Sam, enhancing breakfast experiences for families. Starting September, cereal fans can find these collectible figures in specially marked boxes of Kellogg's Frosted Flakes, Froot Loops, Rice Krispies, and Apple Jacks, with a price range of $3.99 to $5.69. The initiative aims to rekindle family breakfast traditions while boosting cereal sales.

Positive

• Launch of Kellogg's Bowl Buddies expected to enhance brand engagement and family breakfast experiences.
• Potential increase in cereal sales through collectible marketing strategy.

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• None.

BATTLE CREEK, Mich., Aug. 17, 2021 /PRNewswire/ -- Kellogg is bringing your favorite cereal buddies — Tony the Tiger®, Toucan Sam®, Snap®, Crackle® and Pop®, Mini® and Apple™ and Cinnamon™ — directly to your cereal bowl! Introducing Kellogg's® Bowl Buddies, your best cereal pals transformed to hang on the edge of your cereal bowl as you fuel your day with your favorite Kellogg's cereal.

Starting in September, cereal fans can hunt and collect all five Kellogg's Bowl Buddies via specially marked Kellogg's Frosted Flakes®, Kellogg's® Froot Loops®, Kellogg's® Rice Krispies® and Kellogg's® Apple Jacks® boxes. Each box includes one surprise character inside — you never know which Kellogg's Bowl Buddy you'll find!

"For generations, Kellogg has brought families together at the breakfast table, with Tony the Tiger, Toucan Sam and pals being an integral part of family memories made over breakfast," said Laura Newman, senior marketing director of Kellogg All Family Cereal. "Now the beloved cereal gang can truly be a part of the breakfast hangout with cereal fans of all ages."

Find Kellogg's Bowl Buddies in September in specially marked cereal boxes at retailers nationwide, with a suggested retail price of $3.99-$5.69 for a 14.7-24-ounce box. For more information, visit Kelloggs.com and follow Kellogg on Facebook, Instagram and Twitter. Collect them all before they're gone!

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

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SOURCE Kellogg Company

FAQ

What are Kellogg's Bowl Buddies?

Kellogg's Bowl Buddies are collectible figures of iconic cereal characters like Tony the Tiger and Toucan Sam, designed to hang on the edge of cereal bowls.

When will Kellogg's Bowl Buddies be available?

Kellogg's Bowl Buddies will be available starting in September.

What is the price range for Kellogg's Bowl Buddies cereal boxes?

The price for specially marked Kellogg's cereal boxes containing Bowl Buddies ranges from $3.99 to $5.69.

Which Kellogg's cereals will feature Bowl Buddies?

Bowl Buddies will be included in specially marked boxes of Kellogg's Frosted Flakes, Froot Loops, Rice Krispies, and Apple Jacks.

What is the marketing strategy behind Kellogg's Bowl Buddies?

The marketing strategy focuses on collectible figures to enhance consumer engagement and attract families to breakfast.