Just in Time for Summer, Rice Krispies Treats® Brings Back a Fan-Favorite, Rice Krispies Treats Strawberry, & Launches New Neapolitan Ice Cream-Inspired Mini-Squares Variety Pack

Rhea-AI Summary

On May 11, 2021, Kellogg Company announced the return of Rice Krispies Treats Strawberry, along with a new Mini-Squares Variety Pack inspired by Neapolitan ice cream. The variety pack includes Chocolate, Original, and Strawberry treats, designed for on-the-go snacking. The suggested retail price for the 64-count box is $10.79, while Strawberry options are priced at $3.39 for an 8-count and $5.49 for a 16-count box. These products will be available in stores nationwide by the end of May, enhancing Kellogg's summer product offerings.

Positive

• Reintroduction of Rice Krispies Treats Strawberry, a fan favorite.
• Launch of a new Mini-Squares Variety Pack expanding product line.
• Convenient snack options catering to families and on-the-go consumers.

Negative

• None.

BATTLE CREEK, Mich., May 11, 2021 /PRNewswire/ -- Snap, Crackle and Pop® want you to enjoy the quintessential flavors of summer — in the form of Rice Krispies Treats®. Not only will fans crave the return of Rice Krispies Treats Strawberry, they are also sure to savor the flavors inspired by Neapolitan ice cream with a Mini-Squares Variety Pack featuring Chocolate, Original and the new Strawberry Rice Krispies Treats.

Whether you get berry excited about strawberry-flavored marshmallowy goodness, call yourself a chocolate connoisseur or have a taste for the classics, Rice Krispies Treats has you covered. The new Rice Krispies Treats Mini Squares: Chocolate, Original, and Strawberry Variety Pack offers choice as well as convenience, serving up the perfect on-the-go snack choice for a family adventure.   

The Rice Krispies Treats Mini Squares: Chocolate, Original and Strawberry Variety Pack will be available for a SRP of $10.79 for a 64-count box, and Rice Krispies Treats Strawberry will be available for a SRP of $3.39 for an 8-count box and $5.49 for a 16-count box. Find these delicious treats on shelves at retailers nationwide by the end of May.

For more information on these latest additions to the Rice Krispies Treats family, follow Rice Krispies Treats on Facebook, Twitter, and Instagram to find more inspiration.

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

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SOURCE Kellogg Company

FAQ

What are the new flavors being launched by Kellogg for Rice Krispies Treats?

Kellogg is launching Rice Krispies Treats Strawberry and a Mini-Squares Variety Pack featuring Chocolate, Original, and Strawberry.

When will the new Rice Krispies Treats products be available in stores?

The new products will be available in stores nationwide by the end of May 2021.

What is the price of the new Rice Krispies Treats Mini-Squares Variety Pack?

The suggested retail price for the 64-count Mini-Squares Variety Pack is $10.79.

What are the prices for the Rice Krispies Treats Strawberry?

Rice Krispies Treats Strawberry is priced at $3.39 for an 8-count and $5.49 for a 16-count box.