EGGO® LAUNCHES FIRST-EVER EGGO NOG, A SPIRITED HOLIDAY DRINK MADE WITH SUGARLANDS DISTILLING CO., TO SPREAD CHEERS

Rhea-AI Summary

Eggo introduces Eggo Nog, a new eggnog liqueur aimed at parents seeking relaxation during the hectic holiday season. This rum-based liqueur is crafted with Sugarlands Distilling Co. and features flavors of cinnamon and nutmeg, designed to pair perfectly with Eggo Thick & Fluffy waffles. Marketing Director Joe Beauprez emphasizes the need for 'evening me time' for parents. Available at select retailers, Eggo Nog offers a festive way to unwind this winter. Must be 21 or older to purchase.

Positive

• Launch of Eggo Nog could boost brand visibility and attract new consumers.
• Partnership with Sugarlands Distilling enhances product quality and market presence.
• Targets a growing market for premium liqueurs during the holiday season.

Negative

• Market competition in the liqueur segment may impact sales performance.
• Dependency on consumer trends may lead to fluctuating demand for Eggo Nog.

 A delicious, Eggo-Inspired cream liqueur to help grownups L' Eggo during the holiday season

BATTLE CREEK, Mich., Oct. 11, 2022 /PRNewswire/ -- During the chaos of the holidays, parents need a moment to themselves more than ever. Eggo^® heard from parents that one of their favorite times to enjoy Eggo^® Waffles is during their 'evening me time,' when the kids have gone to bed, and they can finally relax and enjoy it in peace. That insight inspired Eggo to create Eggo Nog, a rich and delicious eggnog liqueur to elevate parents' free time and give grownups a unique way to L'Eggo of the holiday stress this season.

Made in partnership with craft distillery Sugarlands Distilling Co. out of Gatlinburg, Tenn., Eggo Nog Appalachian Sippin' Cream is a decadent rum-based liqueur with cinnamon and nutmeg flavor notes. To make for an even more delicious experience, it pairs perfectly with Eggo Thick & Fluffy waffles to help keep you feeling cozy (and perhaps slightly toasted) all winter long. 

"The holidays are exhausting for parents – from extra family responsibilities to the pressure of making the holidays perfect, parents rarely have any downtime for themselves," said Joe Beauprez, Marketing Director for Eggo. "We created Eggo Nog to give parents a delicious way to indulge in some well-deserved 'evening me time.' Paired perfectly with our Eggo Thick & Fluffy Waffles – maybe even topped with a dollop of ice cream – Eggo Nog is sure to help parents L'Eggo during one of the busiest times of the year."

"We're very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin' Cream. Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavors, making every sip reminiscent of a perfectly toasted Eggo waffle," said Greg Eidam, Sugarlands Master Distiller. "We're confident this tasty twist on the classic holiday treat will have parents longing for their 'evening me time,' all holiday season long."

Eggo Nog will be available in select retailers nationwide throughout the holiday season. To find a retailer near you, visit Sugarlands.com/EggoNog. Must be 21 or older to purchase.

Sip Wisely! Eggo Nog Appalachian Sippin' Cream produced and bottled by Sugarlands Distilling Company, Gatlinburg, TN. 20% alc/vo. Must be 21+ to purchase.

About Kellogg Company 
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

For more information on Eggo, please visit LEggowithEggo.com and follow Eggo on Facebook, Instagram and Twitter.

About Sugarlands Distilling Co.
Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Producers of award-winning moonshine, rum, cream liqueurs, rye whiskey and vodka, Sugarland spirits are distributed in 42 states and made available for home delivery via Reserve Bar. Sugarlands hand-crafted cocktails can be sipped in restaurants, bars, and festivals across the country, as well as on the Back Porch located at the downtown Gatlinburg, Tennessee distillery. 

The Sugarlands distillery welcomes more than one million guests each year and is rated as TripAdvisor's number 1 thing to do in Gatlinburg as well as the world's top-rated distillery experience. A proud supporter of the community, Sugarlands Distilling Company has donated over $675,000 to nonprofits across the country through their giveback program, MoonShare. 

For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine. 

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SOURCE Kellogg Company

FAQ

What is Eggo Nog?

Eggo Nog is a new eggnog liqueur from Eggo, made in partnership with Sugarlands Distilling Co.

When will Eggo Nog be available?

Eggo Nog will be available at select retailers throughout the holiday season.

What flavors are in Eggo Nog?

Eggo Nog features flavors of cinnamon and nutmeg.

Is Eggo Nog suitable for all ages?

No, consumers must be 21 years or older to purchase Eggo Nog.

How was Eggo Nog developed?

Eggo Nog was developed based on insights from parents looking for relaxation during the holidays.