Drew Barrymore And Kellogg® Want You And Your BFF To Start Your Morning With More Flavor And More Fiber

Rhea-AI Summary

Drew Barrymore has partnered with Kellogg to promote fiber intake during National Breakfast Week. She emphasizes the importance of fiber for digestive health and recommends Kellogg's high-fiber cereals, such as Raisin Bran and Frosted Mini-Wheats, which provide at least 20% of the recommended daily fiber in one serving. From March 8 to March 12, 2021, Kellogg is giving away free samples of these cereals through the #FiberChallenge. Consumers can sign up with a friend for a chance to receive a free box while supplies last, promoting a fun and healthy breakfast habit.

Positive

• Drew Barrymore's endorsement potentially increases brand visibility and consumer engagement.
• Kellogg's high-fiber cereals provide at least 20% of the recommended daily fiber in one serving.

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• None.

BATTLE CREEK, Mich., March 8, 2021 /PRNewswire/ -- This National Breakfast Week, actress, talk show host and entrepreneur Drew Barrymore joins Kellogg® to reveal a little-known tip she shares with all her friends: fiber is an essential nutrient that helps support overall wellness, so it's important to make sure you're getting enough of it.

Most people think of fiber as an old-school nutrient, leading many to fall short of the recommended daily amount,¹ but did you know fiber is a super nutrient that helps support digestive health? The good news is, getting more fiber into your diet can be deliciously simple with Kellogg's high-fiber cereals, including Kellogg's Raisin Bran® and Frosted Mini-Wheats®.

"Ever since I was a little kid, Kellogg cereal has been a staple to my breakfast routine, which is why I was excited to team up and spread the word about how tasty fiber can be," said Barrymore. "So, I'm challenging you to grab your bestie and reach for a bowl of Kellogg Raisin Bran or Frosted Mini-Wheats—my personal fave—to make adding more fiber to your diet easy, delicious, and BFF-approved."

The fiber fun facts don't stop there. Did you know Kellogg's Raisin Bran and Frosted Mini-Wheats provide at least 20% of the recommended daily fiber in just one bowl? Forget chalky powders and bulky supplements and reach instead for Kellogg's high-fiber cereals that make it deliciously easy to add more fiber to your morning routine. Unlike some fiber supplements, both cereals offer additional nutrients, like at least seven vitamins and minerals, including iron.

So, whether you're craving something hearty and sweet, or you're in the mood for something toasty and crunchy, Kellogg's Raisin Bran and Frosted Mini-Wheats have you covered with flavor-packed fiber you can feel good about eating. So good, you might just want to share with a friend.

JOIN THE #FIBERCHALLENGE WITH YOUR BFF
In celebration of National Breakfast Week, Kellogg and Drew Barrymore are taking it up a notch. Together, they're challenging you and a friend to take on the #FiberChallenge and make the most of your morning by choosing Kellogg's high-fiber cereals with a delicious giveaway you can gift to yourself and your BFF.                                             

From March 8 to March 12, simply visit www.KFR.com/didyouknow where you can sign up yourself and a friend to each receive a free box of Kellogg's Raisin Bran or Frosted Mini-Wheats while supplies last. A fresh batch of 1,000 free samples will be given away each day so if samples are exhausted when you go to redeem yours, check back the next day at 8 a.m. ET! The giveaway ends Friday when the last batch is exhausted. See the full terms and conditions here and below.

Then, share how you and your friend are getting your fiber fix with Kellogg using #FiberChallenge, and be sure to tag @kelloggsus as well as your BFF.

For more information, visit www.kelloggs.com/didyouknow and follow Kellogg's on Facebook, Instagram, and Twitter.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

Abbreviated Terms & Conditions
Internet Access Required. Begins 3/8/21 and ends 3/12/21 or when all available Rewards have been claimed. Open to legal residents of US & DC, 18+ and are a registered member of the Kellogg's Family Rewards^® program. Subject to complete terms and conditions at https://www.kelloggsfamilyrewards.com/content/dam/kfr/pdfs/dyk-terms-and-conditions.pdf. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2021 Kellogg NA Co.

1 Mosfegh A, Goldman J, Cleveland L (2005). What We Eat in America, NHANES 2001–2002. Usual Nutrient Intake from Foods as Compared to Dietary Reference Intakes.

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SOURCE Kellogg Company

FAQ

What is the #FiberChallenge by Kellogg?

The #FiberChallenge is an initiative launched by Kellogg and Drew Barrymore during National Breakfast Week, encouraging participants to consume more fiber through Kellogg's cereals.

When does the #FiberChallenge run?

The #FiberChallenge runs from March 8 to March 12, 2021.

What cereals are included in Kellogg's #FiberChallenge?

Kellogg's #FiberChallenge includes high-fiber cereals like Raisin Bran and Frosted Mini-Wheats.

How can I participate in Kellogg's giveaway?

To participate, visit www.KFR.com/didyouknow to sign up with a friend for a chance to receive free boxes of Kellogg's cereals while supplies last.

What are the health benefits of fiber in Kellogg's cereals?

Fiber supports digestive health, and Kellogg's cereals provide additional nutrients along with fiber, making them a healthy breakfast choice.