CLUB® CRACKERS BRINGS #BOOKTOK TO LIFE WITH THE FIRST-EVER BOOK CLUB® HOUSE - A BOOKABLE LUCY SCORE NOVEL EXPERIENCE FOR BOOK CLUBS
Club® Crackers is celebrating National Book Month by launching the Book CLUB® House, a unique literary getaway experience inspired by Lucy Score's Riley Thorn romantic mystery series. Located in Harrisburg, Pa., the house offers book clubs a chance to immerse themselves in the world of their favorite novels. Guests can enjoy series-inspired activities, charcuterie spreads with Club Crackers, and a Lucy Score-written itinerary. The experience is bookable exclusively on HomeToGo for three weekends in October, with entries open from September 30.
The initiative aims to bring #BookTok trends to life, capitalizing on the 220 billion views of book-related content on TikTok. Lucy Score, a #1 New York Times bestselling author, has collaborated to create an authentic experience for fans. The Book CLUB® House offers a $0 per night stay for up to eight guests, with three winners selected based on their book club stories.
I Club® Crackers celebrano il Mese Nazionale del Libro lanciando la Book CLUB® House, una esperienza letteraria unica ispirata alla serie di misteri romantici Riley Thorn di Lucy Score. Situata a Harrisburg, Pa., la casa offre ai club del libro l'opportunità di immergersi nel mondo dei loro romanzi preferiti. Gli ospiti possono godere di attività ispirate alla serie, di buffet di salumi con i Club Crackers e di un itinerario scritto da Lucy Score. L'esperienza è prenotabile esclusivamente su HomeToGo per tre weekend di ottobre, con registrazioni aperte dal 30 settembre.
Questa iniziativa mira a dare vita alle tendenze #BookTok, capitalizzando su 220 miliardi di visualizzazioni di contenuti legati ai libri su TikTok. Lucy Score, autrice bestseller del New York Times, ha collaborato per creare un'esperienza autentica per i fan. La Book CLUB® House offre un soggiorno gratuito di $0 a notte per un massimo di otto ospiti, con tre vincitori selezionati in base alle loro storie di club del libro.
Los Club® Crackers celebran el Mes Nacional del Libro lanzando la Casa Book CLUB®, una experiencia literaria única inspirada en la serie de misterio romántico Riley Thorn de Lucy Score. Ubicada en Harrisburg, Pa., la casa ofrece a los clubes de lectura la oportunidad de sumergirse en el mundo de sus novelas favoritas. Los huéspedes pueden disfrutar de actividades inspiradas en la serie, bandejas de charcutería con Club Crackers y un itinerario escrito por Lucy Score. La experiencia está disponible exclusivamente en HomeToGo durante tres fines de semana en octubre, con inscripciones abiertas desde el 30 de septiembre.
La iniciativa busca dar vida a las tendencias de #BookTok, capitalizando 220 mil millones de visualizaciones de contenido relacionado con libros en TikTok. Lucy Score, autora bestseller del New York Times, ha colaborado para crear una experiencia auténtica para los aficionados. La Casa Book CLUB® ofrece una estancia gratuita de $0 por noche para un máximo de ocho huéspedes, seleccionando a tres ganadores según sus historias de clubes de lectura.
클럽® 크래커는 루시 스코어의 로맨틱 미스터리 시리즈인 라일리 손을 모티브로 하여 독특한 문학적 getaway 경험인 북 CLUB® 하우스를 선보이며 국가 도서 월을 기념합니다. 펜실베니아주 해리스버그에 위치한 이 집은 북클럽들이 좋아하는 소설의 세계에 몰두할 수 있는 기회를 제공합니다. 손님들은 시리즈에서 영감을 받은 활동, 클럽 크래커와 함께하는 샤르퀴트리, 루시 스코어가 작성한 일정표를 즐길 수 있습니다. 이 경험은 HomeToGo에서 독점 예약 가능하며, 10월의 세 주말 동안 이용할 수 있고, 9월 30일부터 접수 시작됩니다.
이 이니셔티브는 #BookTok 트렌드를 실제로 실현하여 TikTok에서 2200억 뷰의 도서 관련 콘텐츠를 활용하는 것을 목표로 합니다. 루시 스코어는 뉴욕 타임즈 베스트셀러 작가로 팬들을 위한 진정한 경험을 만들기 위해 협력했습니다. 북 CLUB® 하우스는 최대 8명의 손님을 위해 1박 $0의 무료 숙박을 제공하며, 북클럽 이야기 기반으로 세 명의 당첨자를 선발합니다.
Les Club® Crackers célèbrent le Mois National du Livre en lançant la Maison Book CLUB®, une expérience littéraire unique inspirée par la série de mystères romantiques de Riley Thorn de Lucy Score. Située à Harrisburg, en Pennsylvanie, la maison offre aux clubs de lecture la chance de s'immerger dans l'univers de leurs romans préférés. Les invités peuvent participer à des activités inspirées de la série, déguster des planches de charcuterie avec des Club Crackers et suivre un itinéraire rédigé par Lucy Score. L'expérience est réservable exclusivement sur HomeToGo pour trois week-ends en octobre, avec des inscriptions ouvertes à partir du 30 septembre.
Cette initiative vise à donner vie aux tendances #BookTok, en capitalisant sur les 220 milliards de vues de contenu lié aux livres sur TikTok. Lucy Score, auteur best-seller du New York Times, a collaboré pour créer une expérience authentique pour les fans. La Maison Book CLUB® propose un séjour à $0 par nuit pour un maximum de huit invités, avec trois gagnants sélectionnés en fonction de leurs histoires de clubs de lecture.
Club® Crackers feiert den Nationalen Buchmonat mit der Eröffnung des Book CLUB® Hauses, einer einzigartigen literarischen Auszeit, inspiriert von der romantischen Krimiserie Riley Thorn von Lucy Score. Das Haus in Harrisburg, Pennsylvania, bietet Buchclubs die Möglichkeit, sich in die Welt ihrer Lieblingsromane zu vertiefen. Die Gäste können an serieninspirierten Aktivitäten teilnehmen, eine Charcuterie-Tafel mit Club Crackers genießen und eine von Lucy Score verfasste Reiseroute nutzen. Dieses Erlebnis ist exklusiv über HomeToGo buchbar und steht an drei Wochenenden im Oktober zur Verfügung, mit Anmeldungen, die ab dem 30. September geöffnet sind.
Das Projekt zielt darauf ab, die #BookTok-Trends zum Leben zu erwecken und von 220 Milliarden Ansichten von buchbezogenen Inhalten auf TikTok zu profitieren. Lucy Score, die Bestsellerautorin der New York Times, hat zusammengearbeitet, um ein authentisches Erlebnis für die Fans zu schaffen. Das Book CLUB® Haus bietet einen Übernachtungspreis von $0 pro Nacht für bis zu acht Gäste, wobei drei Gewinner basierend auf ihren Buchclub-Geschichten ausgewählt werden.
- Partnership with bestselling author Lucy Score to create an immersive book-themed experience
- Innovative marketing campaign leveraging #BookTok trends with 220 billion views
- Free stays offered for contest winners, potentially generating positive brand exposure
- availability with only three weekends offered for the experience
- Promotion is geographically restricted to one location in Harrisburg, Pa.
This National Book Month, Club® Crackers is taking your group out of the chat and into your favorite series with the ultimate weekend getaway book clubs can reserve exclusively on HomeToGo
Tucked in the rolling hills of Riley Thorn and Lucy Score's hometown –
"I had an absolute blast creating experiences inspired by the lighthearted, mysterious fun of the Riley Thorn series and the delicious flavor of Club Crackers to help book clubs have an adventure in
At the Book CLUB® House, fans and their clubs can write the pages of their own adventures for a weekend filled with main-character energy.
"As a staple on spreads and platters at any book club gathering, we know how special it is for your club to connect over experiences that take the story beyond the book," said Carrie Foose, director of brand marketing for Kellanova Crackers. "That's why we're offering a book club experience like no other — transporting your entire club into the pages of your favorite books — with plenty of Club Crackers to munch on, of course. We can't wait to bring the world of Lucy Score to her fans and watch this first-of-its-kind immersive experience come to life."
"Just like the protagonist in a great read, a vacation rental is essential to an amazing trip. We at HomeToGo are very excited to be a core part of making the Book CLUB® House exclusively available to select guests," said Danielle Finch, Director of Customer Experience, HomeToGo. "Across our 15 million global unique rentals, the Book CLUB® House is a truly one-of-a-kind experience and we look forward to seeing it come to life."
The Book CLUB® House will be listed and bookable exclusively on HomeToGo, a vacation rental marketplace specializing in making incredible homes easily accessible to everyone.
HOW TO SUBMIT AN ENTRY FOR A CHANCE TO BOOK YOUR CLUB'S STAY
Fans can submit an entry for a chance to book one of three different two-night stays at the Book CLUB® House for up to eight guests starting today (Sept. 30) at 10 a.m. ET for
The stays will be available for booking as follows:
- Weekend 1 (Friday 10/11 to Sunday 10/13) opens for a 24-hour booking window on Mon. 9/30 at 10 a.m. ET until Tues. 10/1 at 10 a.m. ET
- Weekend 2 (Friday 10/18 to Sunday 10/20) opens for a 24-hour booking window on Mon. 10/7 at 10 a.m. ET until Tues. 10/8 at 10 a.m. ET
- Weekend 3 (Friday 10/25 to Sunday 10/27) opens for a 24-hour booking window Mon. 10/14 at 10 a.m. ET until Tues. 10/15 at 10 a.m. ET
Local book clubs not staying in the Book CLUB® House can also get in on the Riley Thorn-inspired fun by enjoying Lucy Score's itinerary packed with activities from the series to immerse fans in the mysterious fun of the novels.
For the latest on this ultimate club adventure, follow @ClubCrackersUS on Facebook and Instagram. To see how else you can get in on the spooky fun with your club this season, follow Lucy Score on Instagram and TikTok.
CLUB® CRACKERS BOOK CLUB Contest
NO PURCHASE NECESSARY. Contest submission begins 9/30/24 at 10:00:00 AM (ET) and ends 10/15/24 at 10:00:00 AM (ET); there are three (3) entry periods in the Contest. Open only to legal
© 2024 Kellanova
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About Lucy Score
Lucy Score is an instant #1 New York Times bestselling author of contemporary romance. She grew up in a literary family who insisted that the dinner table was for reading and earned a degree in journalism. Her books have been translated into thirty languages and her international bestseller Things We Never Got Over has been optioned for television. She writes full-time from the
About HomeToGo
HomeToGo is the SaaS-enabled marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.
Founded in 2014, HomeToGo operates local apps & websites in 25 countries across
1Source: https://www.cnn.com/2024/02/23/business/book-club-growth/index.html
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FAQ
How can book clubs enter for a chance to stay at the Book CLUB® House?
What dates are available for booking the Book CLUB® House experience?
What activities are included in the Book CLUB® House experience?
How much does it cost to stay at the Book CLUB® House?
