Cheez-It® Kicks Off 100th Birthday With Limited Edition Cheez-It® Cheez-Itennial Cake Crafted By Celebrity Chef Stephanie Izard

Rhea-AI Summary

Cheez-It is celebrating its 100th birthday with the launch of a special cake, the Cheez-Itennial Cake, created by celebrity chef Stephanie Izard. This limited-edition cake features a blend of Cheez-It crackers and will be available for purchase online through Goldbelly from May 17 to May 20, 2021. The cake incorporates Cheez-It flour in the batter and includes caramel swirls, along with chocolate-covered crackers on top. The release aims to engage fans and celebrate a milestone for the iconic snack.

Positive

• Launch of the limited-edition Cheez-Itennial Cake increases brand engagement.
• Collaboration with celebrity chef Stephanie Izard enhances brand visibility.

Negative

• Limited availability may restrict access for a broader consumer base.

BATTLE CREEK, Mich., May 12, 2021 /PRNewswire/ -- Your favorite cheesy, crunchy, salt-flaked snack— Cheez-It^® — turns 100 years old this year.  And we believe an epic birthday calls for a legendary cake.  Not just any cake, but a creation from a fellow Cheez-It-obsessed superfan, TV personality, and award-winning chef. Introducing: The Cheez-It Cheez-Itennial Cake by Chef Stephanie Izard.

Available nationwide for a limited time on Goldbelly, the Cheez-Itennial Cake is bursting with an entire box of Cheez-It crackers, from the ground Cheez-It flour in the batter to the Cheez-It shortbread crumble between each layer. The cake is balanced to salty-sweet perfection with swirls of caramel throughout and chocolate-covered Cheez-It crackers popping out the top to join the party.

"To celebrate the 100% real-cheese cracker that fans have been enjoying for 100 years, Cheez-It needed an absurdly cheesy way to kick off the celebration. We couldn't think of a better way than to give fans the ultimate cheesy take on birthday cake," said Jeff Delonis, Senior Director of Marketing for Cheez-It. "Chef Stephanie Izard was the perfect partner to help us bring this absurdly satisfying creation to life, and we can't wait for fans to celebrate by trying the cake for themselves."

The limited-edition Cheez-Itennial Cake will be available online via Goldbelly, the popular online food marketplace that connects the most iconic regional and local restaurants to consumers around the country.  Beginning May 17, 2021 at 12 p.m. EDT and running through May 20, 2021, fans can head to Goldbelly (goldbel.ly/CheezIt100Cake) for a chance to purchase one of the coveted Cheez-Itennial Cakes. A limited supply will be released each day, and available on a first come-first-serve basis, so be sure to check back daily!

"100 years isn't enough time to tell you how much I love Cheez-It crackers," said Chef Stephanie Izard. "My own wedding cake was inspired by Cheez-It, which ultimately led to a variety of Cheez-It menu items at our new bakery, Sugargoat. I can't wait for our fans to try the Cheez-Itennial Cake…it's sweet, tangy, and, of course, cheesy! Trust me, if you're as obsessed with Cheez-It as I am, this one's for you."

A Look Back: History of Cheez-It
Created in the spring of 1921, in Dayton, Ohio, the crunchiest, munchiest, and – of course – cheesiest snack the world has ever known was born – Cheez-It. Even back then, this small but mighty treat defied all expectations of a typical cracker. With its vibrant, orange color, its distinctive taste that's just the right balance of tangy, sweet, and salty, and its crunchy texture, Cheez-It proved to be a true original. A century later, this uniquely satisfying, almost indescribable snack continues to be a snack-time staple for cheese heads of all ages. Over the years, Cheez-It has introduced new flavors, sizes, and formats of Cheez-It to the world, while remaining committed to making Cheez-It crackers with 100% real cheese. Stay tuned to the Cheez-It social channels for more cheesy, crunchy, Cheez-Itennial celebrations as the brand cheers to 100 years all year long.

For more information, follow @CheezIt on Instagram, Twitter, Pinterest, Facebook or via the hashtag #CheezItTurns100. Be sure to check out Stephanie Izard's social pages as well for more Cheez-Itennial Cake behind-the-scenes imagery and details at @StephanieIzard on Instagram.  

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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SOURCE Kellogg Company

FAQ

What is the Cheez-Itennial Cake and when will it be available?

The Cheez-Itennial Cake is a special cake created for Cheez-It's 100th birthday, available from May 17 to May 20, 2021.

Where can I buy the Cheez-Itennial Cake?

The cake will be available for purchase on Goldbelly.

Who created the Cheez-Itennial Cake for Cheez-Its 100th birthday?

The cake was crafted by celebrity chef Stephanie Izard.

What ingredients does the Cheez-Itennial Cake contain?

The cake contains Cheez-It crackers, including Cheez-It flour, caramel swirls, and chocolate-covered Cheez-It crackers.

What is the significance of Cheez-It's 100th birthday?

The 100th birthday celebrates a century of Cheez-It as a beloved snack, marked by the launch of special promotions like the Cheez-Itennial Cake.