BACK BY POPULAR DEMAND, POP-TARTS® FROSTED CHOCOLATE CHIP COOKIE DOUGH RETURNS TO SHELVES AFTER THREE-YEAR HIATUS

Rhea-AI Summary

Kellanova (NYSE: K) announced that Pop-Tarts Frosted Chocolate Chip Cookie Dough returns to shelves nationwide in November 2025 after a three-year hiatus, and that the brand is launching Pop-Tarts Protein toaster pastries that deliver 10g of protein per serving. Pop-Tarts Protein debuts in three flavors: Slammin' Strawberry, Boostin' Brown Sugar Cinnamon, and Bumpin' Blueberry. The release cites consumer demand and a Circana snack survey on protein interest. Kellanova reported net sales of $13 billion in 2024. Both product lines will be available at retailers across the U.S. starting in November 2025.

Positive

• Pop-Tarts Protein delivers 10g protein per serving
• Frosted Chocolate Chip Cookie Dough returns nationwide in November 2025
• Three Pop-Tarts Protein flavors launching nationwide
• Kellanova reported $13 billion net sales in 2024

Negative

• None.

Insights

Consumer CPG Strategy Analyst

Kellanova revives a fan favorite and adds a protein line, expanding Pop-Tarts' shelf breadth this November.

Pop-Tarts is relaunching Frosted Chocolate Chip Cookie Dough after a three-year absence and rolling out a new protein range delivering 10% of protein per serving across three flavors, with availability at retailers nationwide in November. The company reports $13 billion in net sales for 2024, framing this as a brand growth initiative.

Execution depends on retail distribution, consumer trial, and repeat purchase for sustained sales. Watch placement, promotional support, and initial velocity in the first 4–12 weeks after November shelf entry as measurable signals of success.

Plus, Pop-Tarts launches first-ever protein innovation, also hitting shelves nationwide this November

Key Points:

• Pop-Tarts is bringing back Frosted Chocolate Chip Cookie Dough toaster pastries after years of fan-demand.
• The brand is also debuting a brand-new protein innovation, featuring 10g of protein per serving.
• Fans can find these offerings on shelves starting at retailers nationwide in November.

CHICAGO, Oct. 14, 2025 /PRNewswire/ -- This is not a drill! After years of fan pleas, the #1 most requested flavor across Pop-Tarts^® social channels, Frosted Chocolate Chip Cookie Dough, is officially returning to shelves this November. And this time, it's here to stay!

With chocolate chip cookie-inspired sweetness layered inside a golden, flaky crust and topped with a chocolate icing swirl, it's the same crave-worthy taste fans will remember and new-comers will love. Every bite delivers the perfect mix of nostalgia and indulgence – comforting, familiar and impossible to resist.

But the Crazy Good flavor doesn't stop there! Alongside the fan-favorite return, the brand is also debuting Pop-Tarts Protein – a brand-new innovation. With 61% of snackers seeking protein offerings¹, these new toaster pastries deliver 10g of protein per serving while staying true to the Pop-Tarts flavor fans crave.

A satisfying choice for mornings, snack breaks or whenever cravings strike, fans can enjoy three classic flavors:

• Pop-Tarts Protein Slammin' Strawberry: Featuring tart strawberry filling, a golden crust and frosting topped with rainbow sprinkles, the sweet classic just got a protein boost.
• Pop-Tarts Protein Boostin' Brown Sugar Cinnamon: The timeless fan-favorite is reimagined with protein in every bite, featuring a gooey brown sugar cinnamon filling, golden-brown crust and a crisp, sweet frosting finish.
• Pop-Tarts Protein Bumpin' Blueberry: Bursting with berry sweetness and a protein bonus, the jam-like blueberry center is topped with sweet icing and crunchy sprinkles.

"Our fans continue to show us how passionate they are about their favorite flavors, which is how we knew it was time for Frosted Chocolate Chip Cookie Dough to make a comeback," said Leslie Serro, Vice President of Marketing for Pop-Tarts. "At the same time, we're thrilled to introduce Pop-Tarts Protein, our boldest innovation yet. It delivers the same Crazy Good taste people love, now with a bonus of 10 grams of protein per serving."

Fans can get their hands on both Pop-Tarts Frosted Chocolate Chip Cookie Dough and Pop-Tarts Protein varieties on shelves nationwide starting this November.

Follow @PopTartsUS on your favorite social media platforms to keep up with the latest news – you never know where these new Pop-Tarts flavors may show up.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were $13 billion. 

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Weber Shandwick
Rebecca Jakush
(312) 988-2281
rjakush@webershandwick.com

¹ Circana Snacks Unwrap April 2025 – Circana Snack Survey 2025, Harmonya Consumer Reviews Sample of ~5000 by Products Within Each Protein Level Latest 365 Days Ending 5/1/25

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SOURCE Kellanova

FAQ

When will Pop-Tarts Frosted Chocolate Chip Cookie Dough be back on shelves (NYSE: K)?

The flavor returns to U.S. retail nationwide in November 2025.

What is Pop-Tarts Protein and how much protein does it contain (K)?

Pop-Tarts Protein is a new line of toaster pastries that contain 10g of protein per serving.

Which Pop-Tarts Protein flavors will launch in November 2025 (K)?

Three flavors: Slammin' Strawberry, Boostin' Brown Sugar Cinnamon, and Bumpin' Blueberry.

Will Pop-Tarts Frosted Chocolate Chip Cookie Dough be a limited release or permanent (K)?

The company states the flavor is returning "and this time, it's here to stay", indicating a permanent rollout.

How does this product news relate to Kellanova's financial scale?

Kellanova reported $13 billion in net sales for 2024, providing context for the company's scale.