Grubhub Created a Pastrami-Inspired Martini So Diners Can Toast to the Series Finale of The Marvelous Mrs. Maisel on Prime Video
Grubhub has launched the exclusive Maisel Tov Martini, an innovative delivery experience tied to the series finale of The Marvelous Mrs. Maisel. Available starting April 14 in Manhattan, customers can pre-order this unique cocktail, crafted by mixologist Pamela Wiznitzer, for $29.95. The kit includes a savory martini for two, garnishes, a cocktail shaker, and two martini glasses, alongside Jewish deli food options from Marvelous Café. Only 1,000 kits are available, limited to one kit per customer. This offering is part of the ongoing Tune In & Takeout collaboration between Grubhub and Prime Video, which also includes promotions for other shows like Harlem.
- Exclusive delivery experience for fans of The Marvelous Mrs. Maisel, enhancing brand engagement.
- Unique culinary offering with limited availability, creating a sense of urgency and exclusivity among customers.
- Increased partnerships with Prime Video to connect food and entertainment, potentially boosting customer loyalty.
- Limited availability of only 1,000 kits may restrict customer access and could lead to disappointment.
Starting today, Manhattan diners can pre-order the Maisel Tov Martini, a first-of-its-kind delivery experience exclusively on Grubhub
CHICAGO, April 11, 2023 /PRNewswire/ -- Mazel Tov, or should we say Maisel Tov! Grubhub is giving fans of the award-winning Prime Video series The Marvelous Mrs. Maisel a taste of Midge's two favorite things, Jewish deli fare and a stiff drink, with the exclusive Maisel Tov Martini. Fans who live in Manhattan can raise a glass to Midge just in time for the premiere of the series finale on April 14 by pre-ordering now on Grubhub using code MaiselTov at checkout from the Marvelous Café, a virtual Grubhub restaurant concept created for the special occasion.
The Maisel Tov Martini is crafted by renowned NYC mixologist Pamela Wiznitzer. In this unique, savory take on the classic gin martini, diners can anticipate hints of caraway in the vermouth that ties in the rye bread and a perfectly seasoned olive with the savory spices of the rub. The cocktail comes with a special oil that uses the ingredients found in the brine and rub of pastrami, which is shaken thoroughly into the martini to create a richness that tastes like biting into the pastrami, while keeping it vegetarian.
Orders of the Maisel Tov Martini include everything fans need to enjoy the cocktail at home, including bottles of the specialty cocktail for two, garnishes, a cocktail shaker, two martini glasses and preparation instructions, with dazzling packaging inspired by Midge's signature style. Along with the cocktail, diners can choose among three sandwich options - pastrami, corned beef, or turkey on rye, or a stuffed cabbage entrée from The Marvelous Café to pair with the beverage. Each kit also includes a pickle, a potato knish and a black and white cookie for a complete deli-inspired experience from the comfort of home.
The entire Maisel Tov Martini experience is available for delivery on April 14 and April 15 from 2:30 - 8pm ET only in Manhattan via Grubhub for
"The Maisel Tov Martini experience is just one of the ways we are excited to expand our yearlong Grubhub collaboration," said Jennifer Verdick, head of partnerships and consumer events for Prime Video. "The Marvelous Mrs. Maisel has a history of incredible alignments, and we feel that Grubhub and Prime Video are a perfect pairing to bring this exclusive offering to life."
The Maisel Tov Martini experience is part of Prime Video and Grubhub's ongoing "Tune In & Takeout" series, which helps people figure out what to watch and what to eat through unique food pairings and promos that connect to their favorite shows and movies on Prime Video. Grubhub has delivered exclusive experiences with the premieres of Harlem and Shotgun Wedding, and diners can expect to see even more unexpected collaborations throughout the year with upcoming releases like Citadel.
"We're thrilled to continue our collaboration with Amazon Prime and Prime Video with our latest Tune In & Takeout series activation, bringing Grubhub and Prime members even more value and unexpected surprises, like the delicious pastrami-inspired martini," said Marnie Boyer, vice president of marketing at Grubhub. "Since July, millions of Prime members have signed-up for the free, one-year Grubhub+ membership trial, which is a testament to what people are looking for today – convenience, savings and exclusive experiences."
The Marvelous Mrs. Maisel is just one of the many award-winning series available with Prime membership. Prime members in the U.S. enjoy savings, convenience, and entertainment, all in one single membership, and members in the U.S. can still sign-up for a one-year Grubhub+ trial membership for free by visiting amazon.com/grubhub. In addition to
About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY), and is a leading U.S. food ordering and delivery marketplace. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Grubhub features more than 365,000 restaurant partners in over 4,000 U.S. cities.
About The Marvelous Mrs. Maisel
The Marvelous Mrs. Maisel, from renowned creator Amy Sherman-Palladino and executive producer Daniel Palladino, is written and directed by Sherman-Palladino and Palladino, and stars Emmy winner Rachel Brosnahan, four-time Emmy winner Tony Shalhoub, three-time Emmy winner Alex Borstein, Emmy nominee Marin Hinkle, Michael Zegen, Kevin Pollak, Caroline Aaron, Screen Actors Guild Award winner Reid Scott, Alfie Fuller, and Jason Ralph.
The Marvelous Mrs. Maisel has won 20 Emmy awards, including Outstanding Comedy Series; three Golden Globes, including Best TV Series - Comedy; six Critics Choice Awards, including Best Comedy Series; two Producers Guild of America Awards; a Writers Guild of America Award; and a Peabody Award.
About Prime Video
Prime Video offers customers a vast collection of movies, series, and sports—all available to watch on hundreds of compatible devices.
- Included with Prime Video: Watch movies, series, and sports, including Thursday Night Football. Enjoy series and films including Emmy winners The Marvelous Mrs. Maisel and Lizzo's Watch Out for the Big Grrrls, Emmy-nominated satirical superhero drama The Boys, and the smash hits The Lord of The Rings: The Rings of Power, Tom Clancy's Jack Ryan, Shotgun Wedding, Samaritan, Thirteen Lives, The Tender Bar, Being the Ricardos, The Tomorrow War, Reacher, and Coming 2 America. Prime members also get access to licensed content.
- Prime Video Channels: Prime members can add channels like discovery+, Paramount+, BET+, MGM+, Noggin, NBA League Pass, MLB.TV, STARZ, and SHOWTIME—no extra apps to download, and no cable required. Only pay for the ones you want, and cancel anytime. View the full list of channels available at amazon.com/channels.
- Rent or Buy: Enjoy new-release movies to rent or buy, entire seasons of current TV shows available to buy, and special deals just for Prime members.
- Instant access: Watch at home or on the go with your choice of hundreds of compatible devices. Stream from the web or using the Prime Video app on your smartphone, tablet, set-top box, game console, or select smart TV.
- Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favorite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
Prime Video is just one of many shopping, savings, and entertainment benefits included with a Prime membership, along with fast, free shipping on millions of Prime-eligible items at Amazon.com, ultrafast grocery delivery and pickup, unlimited photo storage, exclusive deals and discounts, prescription savings, and access to ad-free music, books, and games. To sign-up or start a 30-day free trial of Prime, visit: amazon.com/prime.
View original content to download multimedia:https://www.prnewswire.com/news-releases/grubhub-created-a-pastrami-inspired-martini-so-diners-can-toast-to-the-series-finale-of-the-marvelous-mrs-maisel-on-prime-video-301793919.html
SOURCE Grubhub
FAQ
What is the Maisel Tov Martini experience?
When can I order the Maisel Tov Martini?
How much does the Maisel Tov Martini cost?
Where is the Maisel Tov Martini available?
How many Maisel Tov Martini kits are available?
What food options come with the Maisel Tov Martini?
Is there an age restriction for ordering the Maisel Tov Martini?
