Just Eat Takeaway.com Partners with Rokt to Expand Retail Media Programme
Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY) has announced a global partnership with Rokt, an ecommerce company specializing in AI and machine learning. This collaboration will enable Just Eat Takeaway.com to launch a retail media offering on the order confirmation page across all its brand sites, reaching over 82 million active customers in 19 countries.
The partnership will allow endemic and non-endemic advertisers to offer relevant messages to customers on Just Eat Takeaway.com's apps and websites, including brands like Just Eat in the UK, Lieferando in Germany, and Grubhub in the US. Rokt's AI-powered technology will help enhance the customer experience and unlock new revenue streams for Just Eat Takeaway.com.
This collaboration adds significant reach to Rokt's network, giving advertisers access to 90% of all food delivery customers in the UK and 60% of the UK population under 40.
Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY) ha annunciato una partnership globale con Rokt, un'azienda di ecommerce specializzata in intelligenza artificiale e machine learning. Questa collaborazione permetterà a Just Eat Takeaway.com di lanciare un'offerta di media retail sulla pagina di conferma degli ordini su tutti i suoi siti di marca, raggiungendo oltre 82 milioni di clienti attivi in 19 paesi.
La partnership consentirà a pubblicitari endemici e non endemici di offrire messaggi pertinenti ai clienti sulle app e sui siti web di Just Eat Takeaway.com, inclusi marchi come Just Eat nel Regno Unito, Lieferando in Germania e Grubhub negli Stati Uniti. La tecnologia basata sull'AI di Rokt contribuirà a migliorare l'esperienza del cliente e a sbloccare nuove fonti di reddito per Just Eat Takeaway.com.
Questa collaborazione amplia significativamente la portata della rete di Rokt, offrendo agli inserzionisti accesso a 90% di tutti i clienti di consegna di cibo nel Regno Unito e il 60% della popolazione del Regno Unito sotto i 40 anni.
Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY) ha anunciado una asociación global con Rokt, una empresa de comercio electrónico especializada en inteligencia artificial y aprendizaje automático. Esta colaboración permitirá a Just Eat Takeaway.com lanzar una oferta de medios minoristas en la página de confirmación de pedidos en todos sus sitios de marca, alcanzando a más de 82 millones de clientes activos en 19 países.
La asociación permitirá a anunciantes endémicos y no endémicos ofrecer mensajes relevantes a los clientes en las aplicaciones y sitios web de Just Eat Takeaway.com, incluyendo marcas como Just Eat en el Reino Unido, Lieferando en Alemania, y Grubhub en los EE. UU. La tecnología impulsada por la IA de Rokt ayudará a mejorar la experiencia del cliente y desbloquear nuevas fuentes de ingresos para Just Eat Takeaway.com.
Esta colaboración añade un alcance significativo a la red de Rokt, dando a los anunciantes acceso al 90% de todos los clientes de entrega de comida en el Reino Unido y al 60% de la población del Reino Unido menor de 40 años.
Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY)는 AI 및 기계 학습을 전문으로 하는 전자상거래 회사인 Rokt와의 글로벌 파트너십을 발표했습니다. 이번 협업을 통해 Just Eat Takeaway.com은 모든 브랜드 사이트의 주문 확인 페이지에 리테일 미디어 제공을 시작하게 되며, 19개국에서 8200만 명 이상의 활성 고객에게 도달하게 됩니다.
이 파트너십은 내재 광고주 및 비내재 광고주가 Just Eat Takeaway.com의 앱 및 웹사이트에서 관련 메시지를 고객에게 제공할 수 있도록 합니다. 여기에는 영국의 Just Eat, 독일의 Lieferando, 미국의 Grubhub와 같은 브랜드가 포함됩니다. Rokt의 AI 기반 기술은 고객 경험을 향상시키고 Just Eat Takeaway.com을 위한 새로운 수익원 잠금을 해제하는 데 도움을 줄 것입니다.
이 협업은 Rokt의 네트워크에 상당한 도달 범위를 추가하여 광고주에게 영국의 모든 음식 배달 고객의 90%와 40세 이하 영국 인구의 60%에 대한 접근을 제공합니다.
Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY) a annoncé un partenariat mondial avec Rokt, une entreprise de commerce électronique spécialisée dans l'IA et l'apprentissage automatique. Cette collaboration permettra à Just Eat Takeaway.com de lancer une offre de médias de détail sur la page de confirmation de commande sur tous ses sites de marque, atteignant plus de 82 millions de clients actifs dans 19 pays.
Le partenariat permettra aux annonceurs endémiques et non endémiques de proposer des messages pertinents aux clients sur les applications et les sites web de Just Eat Takeaway.com, y compris des marques telles que Just Eat au Royaume-Uni, Lieferando en Allemagne et Grubhub aux États-Unis. La technologie alimentée par l'IA de Rokt contribuera à améliorer l'expérience client et à déverrouiller de nouvelles sources de revenus pour Just Eat Takeaway.com.
Cette collaboration ajoute une portée significative au réseau de Rokt, donnant aux annonceurs accès à 90% de tous les clients de livraison de nourriture au Royaume-Uni et à 60% de la population du Royaume-Uni de moins de 40 ans.
Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY) hat eine globale Partnerschaft mit Rokt angekündigt, einem E-Commerce-Unternehmen, das auf KI und maschinelles Lernen spezialisiert ist. Diese Zusammenarbeit ermöglicht es Just Eat Takeaway.com, ein Retail-Media-Angebot auf der Bestätigungsseite für Bestellungen auf allen seinen Marken-Webseiten zu starten und über 82 Millionen aktive Kunden in 19 Ländern zu erreichen.
Die Partnerschaft wird endogene und nicht-endogene Werbetreibende in die Lage versetzen, den Nutzern in den Apps und auf den Webseiten von Just Eat Takeaway.com relevante Botschaften anzubieten, einschließlich Marken wie Just Eat im Vereinigten Königreich, Lieferando in Deutschland und Grubhub in den USA. Die KI-gestützte Technologie von Rokt wird helfen, das Kundenerlebnis zu verbessern und neue Einnahmequellen für Just Eat Takeaway.com zu erschließen.
Diese Zusammenarbeit erhöht die Reichweite von Rokts Netzwerk erheblich und gibt Werbetreibenden Zugang zu 90% aller Essenslieferkunden im Vereinigten Königreich und 60% der Bevölkerung des Vereinigten Königreichs unter 40 Jahren.
- Partnership with Rokt expands retail media offering to 82 million active customers across 19 countries
- New revenue stream through advertising on order confirmation and tracking pages
- Access to 90% of UK food delivery customers and 60% of UK population under 40 for advertisers
- Potential for enhanced customer experience through AI-powered relevant messaging
- None.
- Rokt's AI technology will enable the food delivery platform to offer relevant post-purchase messages to its 82 million active customers across its brands, including Just Eat in the
UK and Lieferando inGermany - Company partners with Rokt to enhance the customer experience globally and gives endemic and non-endemic advertisers the opportunity to reach customers on all of Just Eat Takeaway.com's brand apps and websites
Just Eat Takeaway.com operates Just Eat in the
"Rokt is a respected global leader with well over a decade of experience helping brands and marketplaces like ours unlock new revenues and drive customer satisfaction and loyalty," said Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com. "We're excited to leverage Rokt's technology as we expand our retail media programme to the checkout page and enable endemic and non-endemic advertising partners to share compelling messages that contribute to our mission to empower everyday convenience for our customers."
Rokt's trusted, scaled, ecommerce network has powered more than 6 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to leverage their first-party data to create a more relevant customer experience while also maintaining full control of the types of offers displayed to their customers. The new partnership will enable advertisers in the Rokt Ads network to offer tailored messages on the order confirmation and order tracking pages of Just Eat Takeaway.com apps and sites, when customers are highly-engaged and most likely to convert.
"We're delighted to partner with Just Eat Takeaway.com and provide our growing global network of advertisers with access to the company's portfolio of brands that reaches a massive consumer audience across 19 countries," said Marc Allsop, Head of EMEA at Rokt. "Over the past three years, Rokt has experienced exponential growth in the
The partnership adds significant reach to Rokt's network, giving advertisers access to
Just Eat Takeaway.com is the latest among a growing roster of leading global brands that are partnering with Rokt to launch and scale their retail media programs including Macy's and Albertsons.
About Just Eat Takeaway.com
Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world's leading global online food delivery companies.
Headquartered in
Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in
Most recent information is available on our corporate website and follow us on LinkedIn and X.
About Rokt
Rokt is the global leader in ecommerce, enabling companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Rokt's AI-powered relevance platform, built over the last 12 years, and scaled network power billions of transactions annually for the world's leading companies, including Ticketmaster, Cineworld, boohoo, ASOS, Vinted, LOOKFANTASTIC, PayPal, Deezer, Ulys, Uber, Deliveroo, HelloFresh and more. Headquartered in
Media Contacts
For Rokt:
Sarah Fisher, VP Communications
sarah.fisher@rokt.com
For Just Eat Takeaway.com:
press@justeattakeaway.com
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SOURCE ROKT Pte. Ltd.
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