J&J Snack Foods Heats Up Frozen Snack Category with SUPERPRETZEL® Filled Soft Pretzel Bites

Rhea-AI Summary

J&J Snack Foods Corp (NASDAQ: JJSF) has announced the launch of its SUPERPRETZEL® Filled Soft Pretzel Bites, available in three cheese flavors: Mozzarella, Pepper Jack, and Pub Cheese. These microwaveable snacks, containing 7 grams of protein per serving and baked, not fried, aim to capture the growing demand for easy, cheese-filled snacks, which represent nearly 40% of the frozen snack category. Priced between $4.99 and $5.99, they are positioned for home enjoyment during various occasions.

Positive

• Introduction of SUPERPRETZEL® Filled Soft Pretzel Bites responds to consumer demand for easy snacks.
• Product contains 7 grams of protein per serving and is baked, appealing to health-conscious consumers.
• Cheese-filled snacks make up nearly 40% of the frozen snack category, indicating growth potential.

Negative

• None.

PENNSAUKEN, N.J., Aug. 17, 2020 /PRNewswire/ -- Nationally recognized SUPERPRETZEL^®  Soft Pretzel brand is expanding its snack offerings, as it was announced today that J&J Snack Foods Corp. (NASDAQ: JJSF) is introducing SUPERPRETZEL^® Filled Soft Pretzel Bites. Available in three top-selling cheese flavors – Mozzarella, Pepper Jack and Pub Cheese – this microwaveable snack is ready to enjoy in seconds! SUPERPRETZEL^® Filled Soft Pretzel Bites are packed with 7 grams of protein per serving, and baked not fried, making these the easy choice versus other frozen snack offerings. This introduction comes at the perfect time, as SUPERPRETZEL^® Filled Soft Pretzel Bites offer consumers' favorite delicious moments of eating soft pretzels and cheese at the ballpark or movie theatres – now enjoyed in the comfort of their own home!

"We worked diligently to research and develop a product that would enhance our long-standing iconic soft pretzel, while providing fans with a deliciously simple snacking solution," said Alissa Davis, Vice President of Marketing for J&J Snacks Foods Corp. "As we strive to be innovative within the category, we also stay mindful of what is sought out by consumers in-market, which we believe to be easy, cheese-filled snacks for solo snacking, entertaining and even quick mini meals."  

Cheese-filled products comprise nearly 40%* of the total frozen snack category and continue to show growth nationwide. SUPERPRETZEL^® Filled Soft Pretzel Bites are available in the freezer section of select retailers nationwide for an SRP of $4.99-$5.99. These cheesy, pop-able soft pretzels can be served as a football Sunday Funday appetizer, after school snack or quick meal replacement.

About J&J Snack Foods Corp.

J&J Snack Foods Corp. (NASDAQ: JJSF) is a leader and innovator in the snack food industry, providing innovative, niche and affordable branded snack foods and beverages to foodservice and retail supermarket outlets. Manufactured and distributed nationwide, our principal products include SUPERPRETZEL, the  #1 soft pretzel brand in the world, as well as internationally known ICEE and SLUSH PUPPIE frozen beverages, LUIGI'S Real Italian Ice, MINUTE MAID frozen ices, WHOLE FRUIT sorbet and frozen fruit bars, SOUR PATCH KIDS Flavored Ice Pops, Tio Pepe's & CALIFORNIA CHURROS, and THE FUNNEL CAKE FACTORY funnel cakes and several bakery brands within DADDY RAY'S, COUNTRY HOME BAKERS and HILL & VALLEY. With nearly twenty manufacturing facilities, and more than $1 billion in annual revenue, J&J Snack Foods Corp. has continued to see steady growth as a company, reaching record sales for 48 consecutive years. The company consistently seeks out opportunities to expand its unique niche market product offering while bringing smiles to families worldwide. For more information, please visit http://www.jjsnack.com.

*MINUTE MAID is a registered trademark of The Coca-Cola Company.

* IRI Total US Multi Outlet, Latest 52 Weeks Ending July 12, 2020

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SOURCE J&J Snack Foods Corp.

FAQ

What are the new products introduced by JJSF?

JJSF has introduced the SUPERPRETZEL® Filled Soft Pretzel Bites in three cheese flavors.

What is the price range for SUPERPRETZEL® Filled Soft Pretzel Bites?

The SUPERPRETZEL® Filled Soft Pretzel Bites are priced between $4.99 and $5.99.

When was the SUPERPRETZEL® Filled Soft Pretzel Bites announced?

The product was announced on August 17, 2020.

What nutritional information is available for the new SUPERPRETZEL® product?

Each serving of SUPERPRETZEL® Filled Soft Pretzel Bites contains 7 grams of protein and is baked, not fried.

What market segment does JJSF aim to target with the new pretzel bites?

JJSF aims to target the growing segment of cheese-filled snacks within the frozen snack category.