James Hardie Debuts Hardie™ Designer, Powered by Hover's AI Technology
James Hardie Building Products (NYSE: JHX) has launched Hardie™ Designer, an AI-powered design tool in collaboration with Hover, making it the first siding manufacturer to adopt Hover's flagship design product. The tool allows homeowners to visualize exterior renovation designs using Hardie® products through a single photo upload on JamesHardie.com.
The innovative platform enables real-time visualization of different design styles, from Farmhouse to Contemporary, with instant editing capabilities for Hardie® profiles and colors. As the #1 brand of siding in North America, James Hardie aims to transform the home renovation planning process by offering photorealistic, immediate visualization of their products on customers' actual homes.
James Hardie Building Products (NYSE: JHX) ha lanciato Hardie™ Designer, uno strumento di design basato sull'intelligenza artificiale in collaborazione con Hover, diventando il primo produttore di rivestimenti a utilizzare il prodotto di punta di Hover. Questo strumento consente ai proprietari di casa di visualizzare progetti di ristrutturazione esterna con i prodotti Hardie® caricando una singola foto su JamesHardie.com.
La piattaforma innovativa permette la visualizzazione in tempo reale di diversi stili di design, dal Farmhouse al Contemporaneo, con la possibilità di modificare istantaneamente profili e colori Hardie®. Essendo il marchio di rivestimenti numero uno in Nord America, James Hardie punta a rivoluzionare il processo di pianificazione delle ristrutturazioni offrendo una visualizzazione fotorealistica e immediata dei propri prodotti direttamente sulle abitazioni dei clienti.
James Hardie Building Products (NYSE: JHX) ha lanzado Hardie™ Designer, una herramienta de diseño impulsada por IA en colaboración con Hover, convirtiéndose en el primer fabricante de revestimientos en adoptar el producto estrella de Hover. La herramienta permite a los propietarios visualizar diseños de renovación exterior usando productos Hardie® mediante la carga de una sola foto en JamesHardie.com.
La plataforma innovadora permite la visualización en tiempo real de diferentes estilos de diseño, desde Farmhouse hasta Contemporáneo, con capacidad de edición instantánea de perfiles y colores Hardie®. Como la marca número 1 de revestimientos en Norteamérica, James Hardie busca transformar el proceso de planificación de renovaciones ofreciendo una visualización fotorrealista e inmediata de sus productos en las casas reales de los clientes.
James Hardie Building Products(NYSE: JHX)는 Hover와 협력하여 AI 기반 디자인 도구인 Hardie™ Designer를 출시하며, Hover의 주력 디자인 제품을 채택한 최초의 사이딩 제조사가 되었습니다. 이 도구는 JamesHardie.com에서 단 한 장의 사진 업로드만으로 하디® 제품을 사용한 외관 리노베이션 디자인을 시각화할 수 있게 합니다.
이 혁신적인 플랫폼은 농가 스타일부터 현대적인 스타일까지 다양한 디자인을 실시간으로 시각화할 수 있으며, 하디® 프로필과 색상을 즉시 편집할 수 있는 기능을 제공합니다. 북미에서 1위 사이딩 브랜드인 James Hardie는 고객의 실제 주택에 자사 제품을 포토리얼리스틱하게 즉시 시각화하여 주택 리노베이션 계획 과정을 혁신하고자 합니다.
James Hardie Building Products (NYSE : JHX) a lancé Hardie™ Designer, un outil de conception alimenté par l'IA en collaboration avec Hover, devenant ainsi le premier fabricant de revêtements à adopter le produit phare de Hover. Cet outil permet aux propriétaires de visualiser des projets de rénovation extérieure avec les produits Hardie® en téléchargeant une seule photo sur JamesHardie.com.
Cette plateforme innovante permet une visualisation en temps réel de différents styles de design, du Farmhouse au Contemporain, avec des capacités d’édition instantanée des profils et des couleurs Hardie®. En tant que marque de revêtements numéro 1 en Amérique du Nord, James Hardie vise à transformer le processus de planification des rénovations en offrant une visualisation photoréaliste et immédiate de leurs produits sur les maisons réelles des clients.
James Hardie Building Products (NYSE: JHX) hat Hardie™ Designer vorgestellt, ein KI-gestütztes Design-Tool in Zusammenarbeit mit Hover, und ist damit der erste Fassadenhersteller, der Hovers Flaggschiff-Designprodukt einsetzt. Das Tool ermöglicht Hausbesitzern, Außenrenovierungsentwürfe mit Hardie®-Produkten durch das Hochladen eines einzigen Fotos auf JamesHardie.com zu visualisieren.
Die innovative Plattform erlaubt die Echtzeit-Visualisierung verschiedener Designstile, vom Farmhouse bis zum Zeitgenössischen, mit sofortigen Bearbeitungsmöglichkeiten für Hardie®-Profile und Farben. Als die Nr. 1 der Fassadenmarken in Nordamerika will James Hardie den Planungsprozess für Hausrenovierungen revolutionieren, indem es eine fotorealistische und sofortige Visualisierung ihrer Produkte an den tatsächlichen Häusern der Kunden bietet.
- First-to-market advantage in siding visualization technology
- Partnership with established tech provider Hover enhances product offering
- Potential to increase customer conversion and sales through improved visualization
- Maintains market leadership position as #1 siding brand in North America
- Significant investment in new technology implementation
- Dependence on third-party technology provider (Hover) for core feature
Insights
James Hardie's AI visualization tool shows strategic digital adoption in a traditional industry, potentially streamlining customer purchasing decisions.
James Hardie's launch of Hardie™ Designer represents a strategic implementation of AI visualization technology in the traditionally analog building materials industry. As the first siding manufacturer to adopt Hover's flagship design tool, JHX is positioning itself at the technological forefront of its category. The tool enables homeowners to see Hardie products on their actual homes within seconds using just a single photo - addressing a key friction point in the renovation decision process.
This digital initiative tackles a fundamental challenge in home exterior renovations: customers previously had to make expensive decisions based only on small samples or others' homes. The virtual "try-on" capability significantly reduces this uncertainty. By addressing this specific customer pain point, JHX is potentially shortening the sales cycle and improving conversion rates, though no specific metrics are provided in the announcement.
From a competitive positioning perspective, this represents JHX's understanding that digital experience increasingly influences physical product purchases. Rather than building proprietary technology, they've partnered with a specialized tech provider (Hover), indicating a pragmatic approach to digital transformation that leverages external expertise while focusing on their core manufacturing competencies.
While this is a positive step in modernizing customer engagement, the material financial impact remains uncertain without adoption projections or implementation costs disclosed. The innovation, while valuable, appears more evolutionary than revolutionary in the broader context of digital transformation.
JHX introduces industry-first AI visualization tool that could enhance customer experience but shows unclear immediate financial impact.
James Hardie's introduction of Hardie™ Designer represents a notable digital innovation for the market leader in fiber cement siding. The AI-powered visualization tool addresses a persistent industry challenge: the difficulty homeowners face in confidently selecting exterior materials without seeing them on their specific home. This initiative demonstrates JHX's commitment to enhancing the customer journey beyond manufacturing excellence.
The building materials sector has traditionally lagged in digital experience innovation compared to other consumer industries. By implementing this tool, JHX is attempting to reduce decision paralysis in high-value exterior renovations - a category where customers often delay purchases due to visualization uncertainty. Specifically, the tool allows experimentation with different Hardie profiles and colors in various design styles from Farmhouse to Contemporary.
From a competitive standpoint, being the first siding manufacturer to adopt Hover's technology provides a temporary differentiation advantage, though the durability of this advantage depends on competitor response timelines. The strategic value lies in potentially streamlining the path to purchase by giving homeowners what the article describes as "clarity and confidence" to move forward with decisions.
Without specific adoption projections or conversion metrics, it's difficult to quantify the potential sales impact. However, this represents a logical evolution in how building materials are marketed and sold, with JHX showing awareness that digital tools are increasingly influencing physical product purchasing decisions even in traditional industries.
First-of-its-kind experience on JamesHardie.com transforms home exterior renovation planning with photorealistic, real-time designs of Hardie® products on user's actual homes
"At James Hardie, we are committed to leading the industry in innovation. We are excited to harness the power of Hover's technology to offer better, smarter home renovation solutions," said Sean Gadd, President of James Hardie North America. "Hardie™ Designer allows homeowners to easily experiment with the look of Hardie® products, including textures and trending colors, helping them visualize their dream home with just a few clicks. We are setting a new standard for how homeowners engage with our industry-leading products in a way that has never been possible before."
When planning an exterior home renovation, the design process can be overwhelming. Historically, homeowners have had to make costly decisions based solely on sketches and small product samples, or photos of other people's homes. Now, with Hardie™ Designer powered by Hover, homeowners can effortlessly visualize the possibilities of Hardie® materials – like a virtual try-on for their home.
Any homeowner visiting JamesHardie.com can upload a single photo of their home's exterior and see their home redesigned in seconds, with multiple possibilities and design styles, from Farmhouse to Contemporary. From there, they can instantly edit and apply Hardie® profiles and colors to their home's exterior. Users can easily share their designs with family, friends and contractors to help in their decision-making.
"Homeowners today expect to see what they're buying before they commit, and the companies that offer real-time design will win," said A.J. Altman, founder and CEO at Hover. "We are excited to collaborate with James Hardie to further simplify the home renovation process. Hover's technology is built on more than a decade of real home property data. Now, industry leaders like James Hardie can leverage what we've built, delivering immediate value to prospective customers. Exterior renovations are an investment, and this collaboration is another step toward giving homeowners the clarity and confidence they need to move forward."
To experience Hardie™ Designer powered by Hover and begin designing your dream home, visit jameshardie.com/hardie-designer.
*Based on Freedonia 2022 Global Siding (Cladding) demand estimates and James Hardie sales in
James Hardie Building Products Inc.
James Hardie is the North American leader in high-performance fiber cement exterior design solutions. Hardie® products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. As the #1 producer of high-performance fiber cement building solutions in
For more information and media resources, visit JamesHardie.com and JamesHardie.com/all-about-james-hardie/media-resources. For investor information, please visit ir.jameshardie.com.au.
**Hardie® siding complies with ASTM E136 as a noncombustible cladding. Noncombustible siding, when combined with other fire mitigation measures, can help harden a home against external fire.
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Hover
Hover brings a transformative digital experience to the built world. With a mobile app that designs, measures, and estimates home improvement and construction projects all in one place, Hover provides a faster, easier, and more transparent experience for homeowners and drives workflow efficiencies for contractors. With stunningly easy-to-use 3D models, reliable measurements, and precise project estimates, Hover offers contractors solutions and customizable automation for exterior and interior trades, jobs, or teams.
Every two seconds, a property is captured with Hover. Over 300,000 contractors and home improvement professionals, and over 500,000 homeowners have scanned and modeled billions of square feet using Hover's technology. For more information, visit Hover.to.
Media Contacts:
James Hardie
jameshardieuspr@webershandwick.com
Hover
pr@hover.to
Investor Contact:
Joe Ahlersmeyer, CFA
Vice President, Investor Relations
investors@jameshardie.com
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SOURCE James Hardie Building Products Inc.
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