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Aurora Mobile’s JPush is First Push Notification SDK Service Provider on HUAWEI Developers Platform

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Aurora Mobile (NASDAQ: JG) announced that its push notification solution, JPush, is now the first push notification SDK service provider on the HUAWEI Developers platform. This recognition underscores Aurora Mobile's leadership in customer engagement and marketing technology in China. As of December 2023, Aurora Mobile's SDKs and APIs have been adopted by over 1.919 million apps, resulting in 73.5 billion installations and a monthly active unique device base of 1.42 billion. JPush delivers over 10 billion messages per day, supporting multiple operating systems such as Android, iOS, HarmonyOS, QuickApp, and WinPhone, and is compatible with several push messaging channels, including those from Huawei, Xiaomi, and OPPO. JPush's strengths include fast integration, flexible targeting, and robust system stability, ensuring efficient and secure message delivery.

Positive
  • First push notification SDK service provider on HUAWEI Developers platform.
  • JPush supports multiple operating systems including Android, iOS, and HarmonyOS.
  • As of December 2023, over 1.919 million apps use Aurora Mobile's SDKs and APIs.
  • 73.5 billion installations of SDKs and a monthly active unique device base of 1.42 billion.
  • JPush delivers over 10 billion messages per day.
  • High efficiency and stability in push messaging, supporting millions of messages per second.
Negative
  • None.

Insights

Aurora Mobile's inclusion of JPush in the HUAWEI Developers Platform is a significant milestone, showcasing their technological prowess in push notification services. Being the first to pass Huawei's rigorous tests means that JPush meets high standards of security, efficiency and reliability. This capability is vital for app developers who rely on seamless and instant communication with their users.

From a technical perspective, supporting various operating systems, including Huawei's HarmonyOS and compatibility with multiple push notification channels like APNs and FCM, demonstrates JPush's versatility. Such broad support means developers can implement JPush without extensive adjustments, enhancing the developer experience and potentially accelerating app deployment times.

The ability to deliver over 10 billion messages daily with high precision and reliability is also a testament to JPush’s robust infrastructure. It's noteworthy how their system supports real-time delivery, important for applications where timely notifications are essential, such as in financial services or emergency alerts. Moreover, the dedicated overseas lines and multi-point backup underline their commitment to service stability and security, which are critical attributes for any technology provider aiming for international reach.

Overall, this development not only strengthens Aurora Mobile’s market position but also affirms their technical capabilities, potentially attracting more developers to their platform.

The integration of Aurora Mobile's JPush with the HUAWEI Developers Platform presents a compelling opportunity for the company to increase its market penetration, particularly within the Chinese tech ecosystem. Huawei, being a major player in the global smartphone market, especially in China, provides Aurora Mobile a strategic entry point to reach a vast user base.

With 1.42 billion monthly active devices already using their services, this partnership could further boost user engagement and retention rates for developers who leverage JPush’s capabilities. Such a strategic alignment could potentially lead to increased adoption rates, driving higher revenues for Aurora Mobile.

The announcement also highlights Aurora Mobile’s ability to support a high volume of transactions with their push notification system, which is critical for businesses that depend on real-time communication with end users. Furthermore, their presence on high-profile platforms like QingCloud and AWS Marketplace underscores their credibility and reliability as a service provider.

This move is likely to enhance Aurora Mobile's brand recognition and trust within the developer community, which, in turn, could translate into long-term financial stability and growth.

SHENZHEN, China, June 25, 2024 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that its push notification solution JPush has successfully passed multiple tests and reviews by HUAWEI Developers, Huawei’s platform ecosystem that integrates various services and resources for developers to develop and promote their HarmonyOS apps, becoming the first push notification service provider listed on the platform. This once again demonstrates that Aurora Mobile’s products and services have been recognized by leading global companies. Currently, users on the HUAWEI Developers platform can purchase and experience the JPush service in a convenient and fast way.

As a pioneer of push messaging services in China, Aurora Mobile has capitalized on its early-mover advantage to emerge as a leading service provider with a significant market share in the field. As of December 2023, the Company provided various services through its software development kits (SDKs) and Application Programming Interfaces (APIs) to more than 1.919 million apps with 73.5 billion installations of SDKs and a monthly active unique device base of 1.42 billion.

With a highly efficient and stable push messaging system, JPush currently delivers over 10 billion messages per day in real time, meeting the demands of high-frequency and high-concurrency push messaging. In addition, JPush supports various operating systems, including Android, iOS, HarmonyOS, QuickApp, and WinPhone and it is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, HONOR, Xiaomi, OPPO, VIVO, Meizu and ASUS. By flexibly configuring delivery strategies of JPush channels and mobile brands' push messaging channels, JPush’s servers support sending millions of messages per second, reaching end users in milliseconds.

JPush’s core strengths

  • Fast push notification capabilities development
    JPush features fast SDK integration, easy-to-use console and API, enabling apps to build powerful push notification capabilities in one hour.

  • Flexible targeting
    With a user-defined tag and alias system, JPush seamlessly integrates with Aurora Mobile's network data and enables accurate user grouping.

  • Efficient, secure and stable system
    Over 10 billion messages sent daily, high concurrency and high reliability, overseas dedicated lines, and multi-point backup ensure the stability, security and efficiency of the system.

  • Extremely fast message delivery
    JPush’s servers support sending millions of messages per second, reaching end users in milliseconds, with flexible configuration of delivery strategies of JPush channels and mobile brands' push messaging channels.

  • Accurate after-effect analysis
    JPush supports statistics on the number of messages, delivery rates, display rates and click-through rates specific to platforms/channels and monitors losses by stage and source to improve messaging strategies.

To date, Aurora Mobile’s products and services have been launched on a number of platforms such as QingCloud Marketplace and AWS Marketplace, serving tens of thousands of developers and enterprises in China and overseas. Going forward, while expanding its business, Aurora Mobile will continue to enrich its product matrix to help more enterprises achieve multichannel customer reach and engagement.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com


FAQ

What recent achievement has Aurora Mobile's JPush accomplished?

Aurora Mobile's JPush has become the first push notification SDK service provider on the HUAWEI Developers platform.

How many apps are using Aurora Mobile's SDKs and APIs as of December 2023?

As of December 2023, over 1.919 million apps are using Aurora Mobile's SDKs and APIs.

How many messages does JPush deliver daily?

JPush delivers over 10 billion messages per day.

What operating systems are supported by JPush?

JPush supports multiple operating systems including Android, iOS, HarmonyOS, QuickApp, and WinPhone.

What is the monthly active unique device base for Aurora Mobile as of December 2023?

The monthly active unique device base is 1.42 billion as of December 2023.

Is JPush compatible with multiple push messaging channels?

Yes, JPush is compatible with channels such as APNs, FCM, and system-level channels of brands like Huawei, Xiaomi, and OPPO.

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