Aurora Mobile Integrates DeepSeek into Adpub to Redefine App Monetization
Aurora Mobile (NASDAQ: JG) has announced the integration of DeepSeek, an advanced large language model (LLM), into its Adpub platform to enhance app monetization capabilities. The integration aims to revolutionize app monetization through DeepSeek's lightweight architecture and domain-specific optimizations.
Adpub, which aggregates SDKs from over ten major advertising platforms, currently boosts overall revenue by an average of 20% through its real-time bidding system. The DeepSeek integration brings enhanced ad targeting, improved efficiency through reduced computational overhead, and scalable monetization across diverse app categories.
The platform's features include head bidding, waterfall ad layering, traffic segmentation, and A/B testing, all accessible via a unified dashboard. DeepSeek's natural language processing and data analysis capabilities enable better understanding of user behavior and preferences, leading to improved click-through rates (CTR) and ad performance.
Aurora Mobile (NASDAQ: JG) ha annunciato l'integrazione di DeepSeek, un avanzato modello di linguaggio di grandi dimensioni (LLM), nella sua piattaforma Adpub per migliorare le capacità di monetizzazione delle app. L'integrazione mira a rivoluzionare la monetizzazione delle app grazie all'architettura leggera di DeepSeek e alle ottimizzazioni specifiche per il dominio.
Adpub, che aggrega SDK da oltre dieci importanti piattaforme pubblicitarie, attualmente aumenta il fatturato complessivo di una media del 20% attraverso il suo sistema di bidding in tempo reale. L'integrazione di DeepSeek porta a un miglioramento nel targeting degli annunci, maggiore efficienza grazie alla riduzione del carico computazionale e monetizzazione scalabile attraverso diverse categorie di app.
Le funzionalità della piattaforma includono head bidding, sovrapposizione di annunci a cascata, segmentazione del traffico e test A/B, tutti accessibili tramite un dashboard unificato. Le capacità di elaborazione del linguaggio naturale e analisi dei dati di DeepSeek consentono una migliore comprensione del comportamento e delle preferenze degli utenti, portando a tassi di clic (CTR) migliorati e a una migliore performance degli annunci.
Aurora Mobile (NASDAQ: JG) ha anunciado la integración de DeepSeek, un avanzado modelo de lenguaje grande (LLM), en su plataforma Adpub para mejorar las capacidades de monetización de aplicaciones. La integración tiene como objetivo revolucionar la monetización de aplicaciones a través de la arquitectura ligera de DeepSeek y las optimizaciones específicas del dominio.
Adpub, que agrega SDK de más de diez plataformas publicitarias importantes, actualmente aumenta los ingresos generales en un promedio del 20% a través de su sistema de pujas en tiempo real. La integración de DeepSeek aporta un mejor direccionamiento de anuncios, mayor eficiencia gracias a la reducción de la carga computacional y monetización escalable en diversas categorías de aplicaciones.
Las características de la plataforma incluyen pujas principales, superposición de anuncios en cascada, segmentación de tráfico y pruebas A/B, todas accesibles a través de un panel unificado. Las capacidades de procesamiento del lenguaje natural y análisis de datos de DeepSeek permiten una mejor comprensión del comportamiento y las preferencias del usuario, lo que lleva a tasas de clic (CTR) mejoradas y un mejor rendimiento de los anuncios.
오로라 모바일 (NASDAQ: JG)는 딥시크, 고급 대형 언어 모델(LLM)을 애드퍼브 플랫폼에 통합하여 앱 수익화 기능을 향상시켰다고 발표했습니다. 이 통합은 딥시크의 경량 아키텍처와 도메인 특정 최적화를 통해 앱 수익화를 혁신하는 것을 목표로 합니다.
애드퍼브는 10개 이상의 주요 광고 플랫폼에서 SDK를 집계하며, 현재 실시간 입찰 시스템을 통해 전체 수익을 평균 20% 증가시킵니다. 딥시크 통합은 광고 타겟팅을 향상시키고, 계산 오버헤드를 줄여 효율성을 개선하며, 다양한 앱 카테고리에서 확장 가능한 수익화를 제공합니다.
플랫폼의 기능에는 헤드 비딩, 워터폴 광고 레이어링, 트래픽 세분화 및 A/B 테스트가 포함되며, 모두 통합 대시보드를 통해 접근할 수 있습니다. 딥시크의 자연어 처리 및 데이터 분석 기능은 사용자 행동과 선호도를 더 잘 이해할 수 있게 하여 클릭률(CTR) 및 광고 성과를 개선합니다.
Aurora Mobile (NASDAQ: JG) a annoncé l'intégration de DeepSeek, un modèle de langage avancé (LLM), dans sa plateforme Adpub pour améliorer les capacités de monétisation des applications. L'intégration vise à révolutionner la monétisation des applications grâce à l'architecture légère de DeepSeek et aux optimisations spécifiques au domaine.
Adpub, qui agrège des SDK de plus de dix grandes plateformes publicitaires, augmente actuellement le revenu global d'une moyenne de 20 % grâce à son système d'enchères en temps réel. L'intégration de DeepSeek apporte un meilleur ciblage des annonces, une efficacité améliorée grâce à la réduction de la charge de calcul, et une monétisation évolutive à travers diverses catégories d'applications.
Les fonctionnalités de la plateforme incluent le head bidding, le superposition d'annonces en cascade, la segmentation du trafic et des tests A/B, tous accessibles via un tableau de bord unifié. Les capacités de traitement du langage naturel et d'analyse des données de DeepSeek permettent une meilleure compréhension du comportement et des préférences des utilisateurs, ce qui conduit à des taux de clics (CTR) améliorés et à une meilleure performance des annonces.
Aurora Mobile (NASDAQ: JG) hat die Integration von DeepSeek, einem fortschrittlichen großen Sprachmodell (LLM), in seine Adpub-Plattform bekannt gegeben, um die Monetarisierungsfähigkeiten von Apps zu verbessern. Die Integration zielt darauf ab, die Monetarisierung von Apps durch die leichte Architektur von DeepSeek und domänenspezifische Optimierungen zu revolutionieren.
Adpub, das SDKs von über zehn großen Werbeplattformen aggregiert, steigert derzeit den Gesamterlös durchschnittlich um 20% durch sein Echtzeit-Bietsystem. Die DeepSeek-Integration bringt eine verbesserte Anzeigenzielgruppenansprache, höhere Effizienz durch reduzierte Rechenlast und skalierbare Monetarisierung in verschiedenen App-Kategorien.
Zu den Funktionen der Plattform gehören Head Bidding, Wasserfall-Werbelayering, Verkehrsegmentierung und A/B-Tests, die alle über ein einheitliches Dashboard zugänglich sind. Die Fähigkeiten von DeepSeek im Bereich der natürlichen Sprachverarbeitung und Datenanalyse ermöglichen ein besseres Verständnis des Nutzerverhaltens und der Präferenzen, was zu verbesserten Klickraten (CTR) und Anzeigenleistung führt.
- Integration with DeepSeek LLM enhances ad targeting and efficiency
- Current Adpub platform delivers 20% average revenue boost
- Platform aggregates SDKs from over ten major advertising platforms
- Improved computational efficiency through lightweight architecture
- None.
Insights
The integration of DeepSeek into Aurora Mobile's Adpub platform marks a strategic evolution in their monetization capabilities, with several key implications for investors:
Revenue Enhancement Potential: The existing Adpub platform already delivers an impressive
Competitive Differentiation: In China's crowded ad-tech landscape, where players like ByteDance and Tencent dominate, Aurora Mobile's DeepSeek integration provides unique advantages:
- The lightweight architecture reduces computational costs, potentially improving margins
- Domain-specific optimizations enable better scalability across different app categories
- Real-time bidding combined with AI-driven targeting creates a more sophisticated monetization engine
Market Positioning: This technological advancement positions Aurora Mobile at the forefront of the AI-driven ad-tech revolution in China. The integration addresses two critical market demands: the need for more efficient ad spending and the growing importance of personalized user experiences. However, investors should note that successful implementation will depend on factors such as:
- DeepSeek's performance in real-world applications compared to competing LLMs
- The ability to maintain data privacy compliance while leveraging enhanced targeting capabilities
- The scalability of the system across Aurora Mobile's existing client base
While the integration shows promise, the true test will be in the measurable improvements in key performance indicators such as eCPM (effective cost per thousand impressions) and overall revenue generation for app developers. The success of this initiative could significantly influence Aurora Mobile's market share in China's mobile advertising sector, estimated to reach
SHENZHEN, China, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has integrated DeepSeek, an advanced large language model (LLM), into its Adpub platform. This strategic enhancement aims to revolutionize app monetization by leveraging DeepSeek’s lightweight architecture and domain-specific optimizations, delivering unmatched efficiency, scalability, and precision.
Smarter Monetization Tools for Developers
Adpub, Aurora Mobile’s app monetization platform, has already established itself as a trusted solution for developers to maximize advertising revenue. By aggregating SDKs from over ten major advertising platforms, Adpub simplifies access to multiple networks through a single integration. Its advanced real-time bidding system ensures that the highest-paying ads are displayed, boosting overall revenue by an average of
The integration of DeepSeek elevates Adpub’s capabilities further. With its cutting-edge natural language processing and data analysis features, DeepSeek enables Adpub to better understand user behavior and preferences. This empowers the platform to deliver highly relevant ads to the right audiences, significantly improving click-through rates (CTR) and overall ad performance.
Transformative Benefits with DeepSeek
The addition of DeepSeek unlocks a range of new possibilities for Adpub users, including:
- Enhanced Ad Targeting: DeepSeek analyzes vast amounts of user data to deliver personalized ad experiences, ensuring “the right ads reach the right people.”
- Improved Efficiency: Its lightweight architecture reduces computational overhead, enabling faster and more efficient data processing.
- Scalable Monetization: DeepSeek’s domain-specific optimizations make it easier for developers to scale monetization across diverse app categories and user demographics.
Developer-Centric Experience
Adpub remains committed to developer convenience by offering a comprehensive suite of tools, including head bidding, waterfall ad layering, traffic segmentation, and A/B testing. With DeepSeek’s integration, these features are further enhanced through deeper insights and more precise analytics, all accessible via a unified dashboard.
Pioneering Innovation in App Monetization
“We are thrilled to integrate DeepSeek into Adpub, marking a pivotal step in empowering developers with smarter monetization tools,” said Chris Lo, CEO of Aurora Mobile. “This integration not only strengthens Adpub’s leadership in app monetization but also sets a new benchmark for innovation in the industry.”
By focusing on scalable, efficient, and user-centric solutions, Aurora Mobile continues to lead the app monetization and developer services space. The integration of DeepSeek underscores the company’s commitment to leveraging cutting-edge technology to create value for its users.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.
For more information, please visit https://ir.jiguang.cn/.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.
For more information, please contact:
Aurora Mobile Limited
E-mail: ir@jiguang.cn
Christensen
In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com
In U.S.
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com
FAQ
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