Jeffs’ Brands Launches Fort’s AI-Based Pest Control App on the Apple App Store
Jeffs' Brands (Nasdaq: JFBR) has announced the launch of its AI-powered pest control mobile app on the Apple App Store through its subsidiary, Fort Products The app leverages artificial intelligence to help users identify household pests and provides customized treatment recommendations based on pest type, infestation severity, and user preferences.
The app features curated product suggestions, including Fort's proprietary pest control solutions, and has undergone extensive internal testing to ensure optimal user experience across devices. Fort is also developing an Android version, which has been submitted to Google Play and is expected to launch soon.
This launch represents a significant milestone in Jeffs' Brands' strategy to expand its direct-to-consumer digital presence and positions the company at the forefront of digital transformation in the pest control market.
Jeffs' Brands (Nasdaq: JFBR) ha annunciato il lancio della sua app mobile per il controllo dei parassiti basata sull'intelligenza artificiale, disponibile sull'Apple App Store tramite la sua controllata Fort Products. L'app utilizza l'intelligenza artificiale per aiutare gli utenti a identificare i parassiti domestici e offre raccomandazioni personalizzate per il trattamento, basate sul tipo di parassita, la gravità dell'infestazione e le preferenze dell'utente.
L'app propone suggerimenti di prodotti selezionati, inclusi i prodotti proprietari di Fort per il controllo dei parassiti, ed è stata sottoposta a rigorosi test interni per garantire un'esperienza utente ottimale su diversi dispositivi. Fort sta inoltre sviluppando una versione per Android, già inviata a Google Play e in arrivo a breve.
Questo lancio rappresenta una tappa importante nella strategia di Jeffs' Brands di espandere la sua presenza digitale diretta al consumatore, posizionando l'azienda all'avanguardia nella trasformazione digitale del mercato del controllo dei parassiti.
Jeffs' Brands (Nasdaq: JFBR) ha anunciado el lanzamiento de su aplicación móvil para el control de plagas impulsada por inteligencia artificial, disponible en el Apple App Store a través de su subsidiaria Fort Products. La aplicación utiliza inteligencia artificial para ayudar a los usuarios a identificar plagas domésticas y ofrece recomendaciones de tratamiento personalizadas según el tipo de plaga, la gravedad de la infestación y las preferencias del usuario.
La app incluye sugerencias de productos seleccionados, incluidos los productos exclusivos de Fort para el control de plagas, y ha pasado por extensas pruebas internas para asegurar una experiencia óptima en diferentes dispositivos. Fort también está desarrollando una versión para Android, que ya fue enviada a Google Play y se espera que se lance pronto.
Este lanzamiento representa un hito significativo en la estrategia de Jeffs' Brands para ampliar su presencia digital directa al consumidor y posiciona a la empresa a la vanguardia de la transformación digital en el mercado del control de plagas.
Jeffs' Brands (나스닥: JFBR)는 자회사 Fort Products를 통해 Apple App Store에 AI 기반 해충 방제 모바일 앱을 출시했다고 발표했습니다. 이 앱은 인공지능을 활용해 사용자가 가정 내 해충을 식별할 수 있도록 돕고, 해충 종류, 감염 정도 및 사용자 선호도에 따라 맞춤형 치료 권장사항을 제공합니다.
이 앱은 Fort의 독자적인 해충 방제 제품을 포함한 엄선된 제품 추천 기능을 갖추고 있으며, 다양한 기기에서 최적의 사용자 경험을 보장하기 위해 광범위한 내부 테스트를 거쳤습니다. Fort는 또한 Google Play에 제출된 안드로이드 버전을 개발 중이며 곧 출시될 예정입니다.
이번 출시는 Jeffs' Brands가 소비자 직접 대상 디지털 존재감을 확장하려는 전략에서 중요한 이정표이며, 해충 방제 시장의 디지털 혁신을 선도하는 위치에 회사를 자리매김하게 합니다.
Jeffs' Brands (Nasdaq : JFBR) a annoncé le lancement de son application mobile de lutte antiparasitaire alimentée par intelligence artificielle, disponible sur l'Apple App Store via sa filiale Fort Products. L'application utilise l'intelligence artificielle pour aider les utilisateurs à identifier les nuisibles domestiques et fournit des recommandations de traitement personnalisées en fonction du type de parasite, de la gravité de l'infestation et des préférences de l'utilisateur.
L'application propose des suggestions de produits sélectionnés, y compris les solutions antiparasitaires exclusives de Fort, et a fait l'objet de nombreux tests internes afin d'assurer une expérience utilisateur optimale sur tous les appareils. Fort développe également une version Android, soumise à Google Play et dont le lancement est prévu prochainement.
Ce lancement représente une étape importante dans la stratégie de Jeffs' Brands visant à renforcer sa présence digitale directe auprès des consommateurs, positionnant l'entreprise à l'avant-garde de la transformation numérique sur le marché de la lutte antiparasitaire.
Jeffs' Brands (Nasdaq: JFBR) hat die Einführung seiner KI-gestützten Schädlingsbekämpfungs-App im Apple App Store über seine Tochtergesellschaft Fort Products bekannt gegeben. Die App nutzt künstliche Intelligenz, um Nutzern bei der Identifizierung von Haushalts-Schädlingen zu helfen und bietet maßgeschneiderte Behandlungsempfehlungen basierend auf Schädlingstyp, Befallsgrad und Nutzerpräferenzen.
Die App enthält kuratierte Produktempfehlungen, darunter Forts eigene Schädlingsbekämpfungslösungen, und wurde umfangreichen internen Tests unterzogen, um eine optimale Benutzererfahrung auf verschiedenen Geräten sicherzustellen. Fort entwickelt zudem eine Android-Version, die bereits bei Google Play eingereicht wurde und bald veröffentlicht werden soll.
Dieser Launch stellt einen bedeutenden Meilenstein in der Strategie von Jeffs' Brands dar, die direkte digitale Kundenansprache auszubauen, und positioniert das Unternehmen als Vorreiter der digitalen Transformation im Schädlingsbekämpfungsmarkt.
- Launch of innovative AI-powered pest control app on Apple App Store
- Expansion into direct-to-consumer digital market
- Development of Android version in progress
- None.
Insights
Jeffs' Brands expands beyond Amazon with AI pest control app, creating potential new revenue stream while maintaining product ecosystem control.
The launch of Fort's AI-powered pest control app marks a strategic expansion for Jeffs' Brands beyond its traditional Amazon Marketplace operations. This move into direct-to-consumer digital products represents a significant business model evolution for the e-commerce company.
The app leverages artificial intelligence to solve a common consumer problem - pest identification - while creating a closed ecosystem that leads users directly to Fort's proprietary products. This integration of digital technology with physical products demonstrates an attempt to capture more value in the customer journey than is possible through third-party marketplaces alone.
By controlling both the recommendation engine and the product offerings, Jeffs' Brands has created a vertical solution that could potentially reduce customer acquisition costs and increase conversion rates compared to marketplace-only strategies. The app effectively functions as both a marketing channel and a service platform.
The company's work on an Android version indicates a comprehensive mobile strategy aimed at maximizing market reach across the two dominant mobile platforms. This multi-platform approach is essential for achieving meaningful scale in consumer applications.
From a product perspective, this launch represents Fort's entry into the growing category of AI-powered home management tools that use visual recognition to solve everyday problems. The success of this initiative will largely depend on the accuracy of the AI identification system and the seamlessness of the user experience from identification to purchase.
Fort's app launch creates potential high-margin direct sales channel, though revenue impact remains uncertain without monetization details.
The launch of Fort's AI pest control app represents a strategic diversification of Jeffs' Brands' revenue channels beyond the Amazon Marketplace. This direct-to-consumer approach could potentially yield higher margins by eliminating marketplace commissions and creating direct customer relationships.
The app's business model appears focused on driving sales of Fort's proprietary pest control products through AI-powered identification and recommendation features. This integration of digital services with physical product sales could create a more sticky customer relationship than marketplace-only approaches.
From a revenue perspective, this initiative represents an opportunity to capture additional value in the customer journey. However, the article provides no specific projections regarding expected user adoption, conversion rates, or revenue contribution, making the financial impact difficult to quantify.
The investment in developing both iOS and Android applications represents a significant commitment to this digital strategy. The company will need to achieve sufficient scale and conversion rates to generate returns on this technology investment.
Without details on the app's monetization approach - whether free with product sales focus, freemium features, or subscription components - the revenue potential remains speculative. However, the expansion into direct digital channels aligns with broader retail trends of brands seeking to own customer relationships rather than relying exclusively on marketplaces.
App Now Available for Download, Expanding Fort’s Direct-to-Consumer Digital Offering
Tel Aviv, Israel, April 28, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that its wholly-owned subsidiary, Fort Products Limited (“Fort”), has officially launched its innovative AI-powered pest control mobile app on the Apple App Store.
The successful approval and launch mark a major milestone in Jeffs’ Brands’ strategy to expand its direct-to-consumer digital presence. Fort’s app empowers users to easily identify household pests using artificial intelligence (“AI”) and offers customized treatment recommendations based on the type of pest, infestation severity, and user preferences. Additionally, the app provides curated product suggestions, featuring Fort’s proprietary pest control solutions.
“We are proud to officially bring our AI-powered pest control solution to users worldwide,” said Victor Hakmon, CEO of Jeffs’ Brands. “We believe that the launch of Fort’s app on the Apple App Store represents a significant step forward in our mission to deliver smart, accessible, and effective pest control tools directly to consumers.”
The app underwent extensive internal testing to ensure a seamless, intuitive user experience across a wide range of devices. With its real-time pest identification and treatment recommendations, we believe that Fort’s app positions the Company at the forefront of digital transformation in the pest control market.
Fort is also progressing with the its Android version of the app, which was already submitted and expected to be available on Google Play in the near future.
This milestone follows Jeffs’ Brands’ previously announced efforts to expand its digital footprint, combining innovative technology with its growing portfolio of consumer brands.
About Jeffs’ Brands Ltd
Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing the belief that the approval and launch of the pest control app marks a major milestone in Jeffs’ Brands’s strategy to expand its direct-to-consumer digital presence, the belief that the launch of Fort’s app on the Apple App Store represents a significant step forward in the Company’s mission to deliver smart, accessible, and effective pest control tools directly to consumers, the belief that Fort’s app positions the Company at the forefront of digital transformation in the pest control market, and the expectation that the app will become available on Google Play in the near future. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
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