Jeffs’ Brands: Fort Submits Android Version of AI-Based Pest Control App to Google Play
Jeffs' Brands (Nasdaq: JFBR) announced that its subsidiary, Fort Products , has submitted the Android version of its AI-powered pest control mobile application to Google Play for review. The app, which has completed development and internal testing, uses artificial intelligence to help users identify pests and recommend targeted treatments based on species, infestation severity, and user preferences.
The application includes curated product suggestions, featuring Fort's proprietary pest control solutions. Following successful internal testing across various Android devices, the app is designed for optimal usability, performance, and cross-device compatibility. This development aligns with Jeffs' Brands' strategy to expand its direct-to-consumer offerings and establish new digital channels for its owned brands.
Jeffs' Brands (Nasdaq: JFBR) ha annunciato che la sua controllata, Fort Products, ha inviato la versione Android della sua applicazione mobile per il controllo dei parassiti basata sull'intelligenza artificiale a Google Play per la revisione. L'app, che ha completato lo sviluppo e i test interni, utilizza l'intelligenza artificiale per aiutare gli utenti a identificare i parassiti e consigliare trattamenti mirati in base alla specie, alla gravità dell'infestazione e alle preferenze dell'utente.
L'applicazione include suggerimenti di prodotti selezionati, con le soluzioni per il controllo dei parassiti proprietarie di Fort. Dopo test interni positivi su diversi dispositivi Android, l'app è progettata per garantire usabilità, prestazioni e compatibilità ottimali tra dispositivi. Questo sviluppo è in linea con la strategia di Jeffs' Brands di espandere le offerte dirette al consumatore e creare nuovi canali digitali per i propri marchi.
Jeffs' Brands (Nasdaq: JFBR) anunció que su subsidiaria, Fort Products, ha enviado la versión para Android de su aplicación móvil de control de plagas impulsada por inteligencia artificial para revisión en Google Play. La aplicación, que ha completado su desarrollo y pruebas internas, utiliza inteligencia artificial para ayudar a los usuarios a identificar plagas y recomendar tratamientos específicos según la especie, la gravedad de la infestación y las preferencias del usuario.
La aplicación incluye sugerencias de productos seleccionados, con las soluciones de control de plagas propias de Fort. Tras pruebas internas exitosas en varios dispositivos Android, la app está diseñada para ofrecer una usabilidad, rendimiento y compatibilidad óptimos entre dispositivos. Este desarrollo está alineado con la estrategia de Jeffs' Brands de ampliar su oferta directa al consumidor y establecer nuevos canales digitales para sus marcas propias.
Jeffs' Brands (나스닥: JFBR)는 자회사 Fort Products가 인공지능 기반 해충 방제 모바일 애플리케이션의 안드로이드 버전을 구글 플레이에 검토를 위해 제출했다고 발표했습니다. 개발과 내부 테스트를 완료한 이 앱은 인공지능을 활용해 사용자가 해충을 식별하고, 해충 종류, 감염 정도, 사용자 선호도에 따라 맞춤형 처방을 추천합니다.
이 애플리케이션은 Fort의 독자적인 해충 방제 솔루션을 포함한 엄선된 제품 추천을 제공합니다. 다양한 안드로이드 기기에서 성공적인 내부 테스트를 거친 이 앱은 최적의 사용성, 성능, 기기 간 호환성을 목표로 설계되었습니다. 이번 개발은 Jeffs' Brands가 직접 소비자에게 다가가는 서비스를 확대하고 자사 브랜드를 위한 새로운 디지털 채널을 구축하려는 전략과 부합합니다.
Jeffs' Brands (Nasdaq : JFBR) a annoncé que sa filiale, Fort Products, a soumis la version Android de son application mobile de lutte antiparasitaire alimentée par intelligence artificielle à Google Play pour examen. L'application, qui a achevé son développement et ses tests internes, utilise l'intelligence artificielle pour aider les utilisateurs à identifier les nuisibles et recommander des traitements ciblés en fonction de l'espèce, de la gravité de l'infestation et des préférences des utilisateurs.
L'application inclut des suggestions de produits sélectionnés, mettant en avant les solutions antiparasitaires propriétaires de Fort. Après des tests internes réussis sur divers appareils Android, l'application est conçue pour une utilisation optimale, des performances élevées et une compatibilité multi-appareils. Ce développement s'inscrit dans la stratégie de Jeffs' Brands visant à étendre ses offres directes aux consommateurs et à créer de nouveaux canaux digitaux pour ses marques.
Jeffs' Brands (Nasdaq: JFBR) gab bekannt, dass seine Tochtergesellschaft Fort Products die Android-Version seiner KI-gestützten Schädlingsbekämpfungs-App zur Prüfung bei Google Play eingereicht hat. Die App, die Entwicklung und interne Tests abgeschlossen hat, nutzt Künstliche Intelligenz, um Nutzern bei der Identifikation von Schädlingen zu helfen und gezielte Behandlungen basierend auf Art, Befallsstärke und Nutzerpräferenzen zu empfehlen.
Die Anwendung enthält kuratierte Produktempfehlungen mit Forts eigenen Schädlingsbekämpfungslösungen. Nach erfolgreichen internen Tests auf verschiedenen Android-Geräten ist die App für optimale Benutzerfreundlichkeit, Leistung und Gerätekompatibilität ausgelegt. Diese Entwicklung entspricht der Strategie von Jeffs' Brands, das Direktkundengeschäft auszubauen und neue digitale Kanäle für die eigenen Marken zu etablieren.
- Development of new AI-powered digital product expanding company's technological capabilities
- Creation of new direct-to-consumer sales channel
- Potential for increased product sales through app-based recommendations
- App still pending Google Play approval with uncertain timeline
- No revenue or user adoption metrics available yet
Tel Aviv, Israel, April 21, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that its wholly-owned subsidiary, Fort Products Limited (“Fort”), has submitted the Android version of its artificial intelligence (AI)-powered pest control mobile application for review on Google Play. This follows the successful completion of the development and internal testing of the mobile app, marking a major milestone as Fort transitions from internal validation towards commercial rollout.
The application harnesses AI to help users identify pests and recommends tailored treatments based on species, infestation severity, and user preferences. It also features curated product suggestions, including Fort’s proprietary pest control solutions.
*Fort App, screenshot
“Our goal was to create a digital solution that empowers users to take immediate, informed action when facing pest problems—and the Google Play submission moves us closer to delivering on that promise,” said Victor Hakmon, Chief Executive Officer of Jeffs’ Brands. “The app represents a powerful intersection of AI technology and our expertise in pest control products.”
Following successful internal testing across a range of Android devices, the app is designed for smooth usability, fast performance, and cross-device compatibility. It is expected to become available for download shortly after receiving Google’s approval.
Fort continues to align its technology initiatives with Jeffs’ Brands’ broader strategy to expand its direct-to-consumer offerings and build new digital channels for its owned brands.
About Jeffs’ Brands Ltd
Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the Fulfillment by Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when we discuss the successful completion of the internal testing and fine-tuning stage of the AI powered mobile app, the approval of the app by Google and its availability for use by customers on Google Play; and our strategy to expand our direct-to-consumer offerings and build new digital channels for our owned brands. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
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