JAKKS Pacific Unveils Exciting New Toy Line for Upcoming Dog Man Movie from DreamWorks, Universal, and Dav Pilkey's Bestselling Book Series
JAKKS Pacific (NASDAQ: JAKK) has launched its first complete line of figures and plush toys based on Dav Pilkey's Dog Man series, coinciding with DreamWorks Animation and Universal Pictures' theatrical release on January 31, 2025. The product line, available at major retailers including Amazon, Walmart, and Target, has shown promising sales trends since mid-January.
The collection includes 5-inch action figures priced at $14.99, featuring Dog Man with 16 points of articulation and Petey with 14 points of articulation, each coming with character-specific accessories. A Feature Plush ($24.99) with interactive elements and a Supa Cool Figure Pack ($19.99) containing five detailed figures are also part of the lineup. All products target children aged 4 and up.
JAKKS Pacific (NASDAQ: JAKK) ha lanciato la sua prima linea completa di action figures e peluche basati sulla serie Dog Man di Dav Pilkey, in coincidenza con l'uscita cinematografica di DreamWorks Animation e Universal Pictures prevista per il 31 gennaio 2025. La linea di prodotti, disponibile presso i principali rivenditori come Amazon, Walmart e Target, ha mostrato tendenze di vendita promettenti sin da metà gennaio.
La collezione include action figures alte 5 pollici vendute a 14,99 $, con Dog Man dotato di 16 punti di articolazione e Petey con 14 punti di articolazione, ciascuno dei quali viene fornito con accessori specifici per i personaggi. Fa parte della gamma anche un Peluche Interattivo ($24.99) con elementi interattivi e un Pacchetto di Figure Supa Cool ($19.99) contenente cinque figure dettagliate. Tutti i prodotti sono destinati a bambini di età pari o superiore a 4 anni.
JAKKS Pacific (NASDAQ: JAKK) ha lanzado su primera línea completa de figuras y juguetes de peluche basados en la serie Dog Man de Dav Pilkey, coincidiendo con el estreno teatral de DreamWorks Animation y Universal Pictures el 31 de enero de 2025. La línea de productos, disponible en los principales minoristas como Amazon, Walmart y Target, ha mostrado tendencias de venta prometedoras desde mediados de enero.
La colección incluye figuras de acción de 5 pulgadas con un precio de 14.99 $, que presentan a Dog Man con 16 puntos de articulación y a Petey con 14 puntos de articulación, cada uno con accesorios específicos del personaje. También forma parte de la línea un Peluche Destacado ($24.99) con elementos interactivos y un Paquete de Figuras Supa Cool ($19.99) que contiene cinco figuras detalladas. Todos los productos están dirigidos a niños a partir de 4 años.
JAKKS Pacific (NASDAQ: JAKK)는 2025년 1월 31일 DreamWorks Animation과 Universal Pictures의 극장 개봉에 맞춰 Dav Pilkey의 Dog Man 시리즈를 기반으로 한 첫 번째 완전한 액션 피규어 및 봉제 인형 라인을 출시했습니다. 이 제품 라인은 Amazon, Walmart 및 Target과 같은 주요 소매점에서 판매되며, 1월 중순부터 매출이 유망한 추세를 보이고 있습니다.
컬렉션에는 5인치 액션 피규어가 포함되어 있으며, 가격은 14.99달러입니다. 이 피규어는 16개 관절을 가진 Dog Man과 14개 관절을 가진 Petey로 구성되어 있으며, 각 캐릭터에 맞는 액세서리가 포함되어 있습니다. 상호작용 요소가 있는 피쳐 플러시 인형($24.99)과 5개의 세밀한 피규어가 포함된 수퍼 쿨 피규어 팩($19.99)도 라인업에 포함되어 있습니다. 모든 제품은 4세 이상의 어린이를 대상으로 합니다.
JAKKS Pacific (NASDAQ: JAKK) a lancé sa première gamme complète de figurines et de peluches basée sur la série Dog Man de Dav Pilkey, coïncidant avec la sortie en salles de DreamWorks Animation et Universal Pictures prévue pour le 31 janvier 2025. La gamme de produits, disponible chez les principaux détaillants tels qu'Amazon, Walmart et Target, a montré des tendances de vente prometteuses depuis la mi-janvier.
La collection comprend des figurines d'action de 5 pouces au prix de 14,99 $, avec Dog Man présentant 16 points d'articulation et Petey avec 14 points d'articulation, chacun étant livré avec des accessoires spécifiques au personnage. Un Peluche Interactif ($24.99) avec des éléments interactifs et un Pack de Figurines Supa Cool ($19.99) contenant cinq figurines détaillées font également partie de la gamme. Tous les produits s'adressent aux enfants âgés de 4 ans et plus.
JAKKS Pacific (NASDAQ: JAKK) hat seine erste komplette Reihe von Figuren und Plüschspielzeugen basierend auf Dav Pilkeys Dog Man-Serie veröffentlicht, die mit dem Kinostart von DreamWorks Animation und Universal Pictures am 31. Januar 2025 zusammenfällt. Die Produktreihe ist bei großen Einzelhändlern wie Amazon, Walmart und Target erhältlich und zeigt seit Mitte Januar vielversprechende Verkaufszahlen.
Die Kollektion umfasst 5-Zoll-Actionfiguren, die zum Preis von 14,99 $ angeboten werden und Dog Man mit 16 Artikulationspunkten sowie Petey mit 14 Artikulationspunkten darstellen, die jeweils mit charakteristischen Accessoires ausgestattet sind. Ein Feature-Plüsch ($24.99) mit interaktiven Elementen und ein Supa Cool Figurenpaket ($19.99), das fünf detaillierte Figuren enthält, gehören ebenfalls zur Produktreihe. Alle Produkte richten sich an Kinder ab 4 Jahren.
- New product line launch showing encouraging early sales trends
- Strategic timing with major theatrical release
- Distribution through major retail channels (Amazon, Walmart, Target)
- None.
Insights
The launch of JAKKS Pacific's Dog Man toy line represents a significant market opportunity leveraging the convergence of multiple success factors. The property brings a pre-existing audience from Dav Pilkey's bestselling graphic novel series, which has sold millions of copies worldwide, creating a built-in market for merchandise.
The timing strategy is particularly noteworthy, with the mid-January product launch preceding the January 31st theatrical release. This early-to-market approach allows JAKKS to capitalize on pre-movie buzz while establishing shelf presence before peak demand.
The product mix demonstrates sophisticated market segmentation:
- Basic action figures at
$14.99 serve as entry-level purchases - Interactive plush at
$24.99 targets the collector and comfort toy market - Multi-figure packs at
$19.99 offer value positioning for committed fans
The distribution strategy through Amazon, Walmart and Target ensures maximum market penetration, accessing both online and brick-and-mortar retail channels. The reported encouraging sales trends suggest strong initial market validation, though Q1 2025 results will be important for assessing the line's true commercial impact.
This launch represents JAKKS's continued success in securing and monetizing high-profile entertainment licenses, following their track record with other major properties. The comprehensive product range and multi-channel distribution approach position JAKKS to potentially capture significant market share in the licensed toy segment throughout 2025.
SANTA MONICA, Calif., Feb. 03, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific (NASDAQ: JAKK) proudly announces the launch of its first complete line of figures and plush toys inspired by Dav Pilkey’s bestselling Dog Man graphic novel series and the highly anticipated Dog Man theatrical release from DreamWorks Animation and Universal Pictures.
Rolling out launches across major retailers, including Amazon, Walmart, and Target, JAKKS is seeing encouraging sales trends in the toy aisle since the mid-January release date. This launch aligns with the animated Dog Man feature film from Universal Pictures, set to hit theaters on January 31, 2025.
“The team at JAKKS Pacific Inc. is excited by the strong retail response to our first-ever Dog Man toy line, launched alongside the upcoming theatrical release of Dog Man,” said Jon Trent, Executive Vice President of Sales at JAKKS Pacific, Inc. “We’re honored to share in the excitement with fans of the movie and bring the beloved Dog Man book series to life with our new line of figures and plush toys.”
Part dog, part man, all hero! Dive into the thrilling world of the Dog Man movie with JAKKS Pacific’s exciting line of toys. Featuring plush figures and articulated action figures, fans can bring their favorite characters—Dog Man, Chief, Petey, Lil Petey, and Flippy—to life. Perfect for imaginative play, these toys inspire creativity and laughter as fans recreate epic moments from the film. Join the adventure and unleash your inner hero today!
Get ready to bring the heroic adventures of Dog Man to life with this highly detailed 5-inch Dog Man action figure! Perfect for kids aged 4 and up, this figure comes with three fun accessories: glasses, a tennis ball, and handcuffs, letting you create endless imaginative scenarios. With 16 points of articulation, you can pose Dog Man dynamically to recreate your favorite scenes from the upcoming Dog Man movie. Designed at 5 inches tall, it’s perfectly sized for both play and display. Available now for just
Bring Petey's iconic character to life with the Dog Man Petey 5” Figure! Designed for ages 4 and up, this figure comes with a remote, a whiteboard, and a newspaper, making imaginative play even more exciting. Featuring 14 points of articulation, you can pose Petey dynamically to recreate memorable moments from the big screen. Available now for
The Dog Man Feature Plush is the perfect companion for cuddling and playtime! Designed for kids aged 4 and up, this soft and plush toy brings Dog Man to life with hilarious interactive features. Squeeze his stomach to hear a funny toot sound, watch his ears fly up, and see his hat fall off for extra giggles. Perfectly sized for young fans, this plush makes a fantastic gift for Dog Man enthusiasts of all ages. Available now for
The Dog Man Supa Cool Figure Pack is the ultimate set for fans of all ages! Priced at
All JAKKS Pacific Dog Man Movie products are available at major retailers now!
About Dav Pilkey
The publication of Dog Man: The Scarlett Shedder marks Dav Pilkey’s 37 years of writing and illustrating award-winning and bestselling books for children. When Dav Pilkey was a kid, he was diagnosed with ADHD and dyslexia. Dav was so disruptive in class that his teachers made him sit out in the hallway every day. He spent his time in the hallway creating his own original comic books—the very first adventures of Dog Man and Captain Underpants. In college, Dav met a teacher who encouraged him to write and illustrate for kids. He took her advice and created his first book, World War Won, which won a national competition in 1986. Dav's stories are semi-autobiographical and explore universal themes that celebrate friendship, empathy, and the triumph of the good-hearted. When he is not making books for kids, Dav loves to kayak with his wife in the Pacific Northwest. For more information about Dav Pilkey and his books visit http://mediaroom.scholastic.com/davpilkey.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved
About The Joester Loria Group
The Joester Loria Group, (www.thejoesterloriagroup.com), is an award-winning full-service licensing and brand extension agency, representing Chiquita; PepsiCo’s North America beverage brands; Frito-Lay’s Cheetos and Doritos brand; Constellation Brands Beer portfolio including Corona Extra, Modelo and Pacifico; Kellogg’s portfolio of cereal and snack brands; Toyota and Lexus; Papyrus; The World of Eric Carle™ including The Very Hungry Caterpillar; Dick Bruna’s Miffy and Dav Pilkey’s Dog Man.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4eaaf636-c18d-406a-8024-18aa7d9410ed
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