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Disguise Announces New Rights and Distribution for Paramount Animation Hasbro’s TRANSFORMERS ONE Costumes and Accessories

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Disguise, Inc., a leading costume designer and manufacturer, has secured rights to create and distribute costumes and accessories for Paramount Animation and Hasbro's TRANSFORMERS ONE in North America, LATAM, and select EMEA channels. The film, released on September 20, 2024, explores the origin story of OPTIMUS PRIME and MEGATRON. Disguise's new collection features beloved characters like Optimus Prime and Bumblebee, along with new faces from the TRANSFORMERS universe.

Tara Cortner, President and GM of Disguise, Inc., expressed excitement about supporting the origin story behind their top-selling TRANSFORMERS costumes. The company anticipates significant retail success following the successful launch of TRANSFORMERS ONE. The costumes and accessories are now available in stores and online across North America, LATAM, and some EMEA channels, just in time for the fall season.

Disguise, Inc., un importante designer e produttore di costumi, ha ottenuto i diritti per creare e distribuire costumi e accessori per Paramount Animation e Hasbro's TRANSFORMERS ONE in Nord America, LATAM e alcuni canali EMEA selezionati. Il film, in uscita il 20 settembre 2024, esplora la storia delle origini di OPTIMUS PRIME e MEGATRON. La nuova collezione di Disguise presenta personaggi amati come Optimus Prime e Bumblebee, insieme a nuovi volti dell'universo TRANSFORMERS.

Tara Cortner, Presidente e GM di Disguise, Inc., ha espresso entusiasmo per il supporto alla storia delle origini dietro i loro costumi TRANSFORMERS di maggior successo. L'azienda prevede un significativo successo al dettaglio dopo il lancio di successo di TRANSFORMERS ONE. I costumi e gli accessori sono ora disponibili nei negozi e online in Nord America, LATAM e alcuni canali EMEA, giusto in tempo per la stagione autunnale.

Disguise, Inc., un destacado diseñador y fabricante de disfraces, ha asegurado los derechos para crear y distribuir disfraces y accesorios para Paramount Animation y Hasbro's TRANSFORMERS ONE en América del Norte, LATAM y algunos canales EMEA selectos. La película, que se estrenará el 20 de septiembre de 2024, explora la historia de origen de OPTIMUS PRIME y MEGATRON. La nueva colección de Disguise presenta personajes queridos como Optimus Prime y Bumblebee, junto a nuevas caras del universo TRANSFORMERS.

Tara Cortner, Presidenta y Directora General de Disguise, Inc., expresó su entusiasmo por apoyar la historia de origen detrás de sus disfraces TRANSFORMERS más vendidos. La compañía anticipa un significativo éxito minorista tras el exitoso lanzamiento de TRANSFORMERS ONE. Los disfraces y accesorios ya están disponibles en tiendas y en línea en América del Norte, LATAM y algunos canales EMEA, justo a tiempo para la temporada de otoño.

Disguise, Inc.는 주요 의상 디자이너이자 제조업체로서, Paramount Animation과 Hasbro의 TRANSFORMERS ONE에 대한 의상 및 액세서리를 제작 및 유통할 권리를 확보했습니다. 이 영화는 2024년 9월 20일에 개봉되며, OPTIMUS PRIME과 MEGATRON의 기원 이야기를 탐구합니다. Disguise의 새 컬렉션에는 Optimus Prime과 Bumblebee와 같은 사랑받는 캐릭터들과 TRANSFORMERS 세계의 새로운 얼굴들이 포함되어 있습니다.

Disguise, Inc.의 대표이자 총괄 매니저인 Tara Cortner는 그들의 판매가 가장 높은 TRANSFORMERS 의상의 기원 이야기를 지원하게 되어 기쁘다는 뜻을 밝혔습니다. 이 회사는 TRANSFORMERS ONE의 성공적인 출시 이후 상당한 소매 성공을 기대하고 있습니다. 의상과 액세서리는 이제 북미, LATAM 및 일부 EMEA 채널에서 매장과 온라인에서 이용 가능하며, 가을 시즌을 맞이하고 있습니다.

Disguise, Inc., un leader dans la conception et la fabrication de costumes, a obtenu les droits de créer et de distribuer des costumes et des accessoires pour Paramount Animation et Hasbro's TRANSFORMERS ONE en Amérique du Nord, LATAM et certains canaux EMEA sélectionnés. Le film, prévu pour le 20 septembre 2024, explore l'histoire des origines d'OPTIMUS PRIME et MEGATRON. La nouvelle collection de Disguise présente des personnages bien-aimés comme Optimus Prime et Bumblebee, ainsi que de nouveaux visages de l'univers TRANSFORMERS.

Tara Cortner, présidente et directrice générale de Disguise, Inc., a exprimé son enthousiasme à soutenir l'histoire d'origine derrière leurs costumes TRANSFORMERS les plus vendus. L'entreprise anticipe un succès significatif dans le commerce de détail suite au lancement réussi de TRANSFORMERS ONE. Les costumes et accessoires sont maintenant disponibles en magasin et en ligne en Amérique du Nord, LATAM et certains canaux EMEA, juste à temps pour la saison d'automne.

Disguise, Inc., ein führender Kostümdesigner und -hersteller, hat die Rechte zur Erstellung und Verteilung von Kostümen und Accessoires für Paramount Animation und Hasbro's TRANSFORMERS ONE in Nordamerika, LATAM und ausgewählten EMEA-Kanälen sichergestellt. Der Film, der am 20. September 2024 veröffentlicht wird, untersucht die Ursprungsgeschichte von OPTIMUS PRIME und MEGATRON. Die neue Kollektion von Disguise umfasst beliebte Charaktere wie Optimus Prime und Bumblebee sowie neue Gesichter aus dem TRANSFORMERS-Universum.

Tara Cortner, Präsidentin und Geschäftsführerin von Disguise, Inc., äußerte ihre Freude darüber, die Ursprungsgeschichte hinter ihren meistverkauften TRANSFORMERS-Kostümen zu unterstützen. Das Unternehmen erwartet signifikanten Einzelhandels-Erfolg nach dem erfolgreichen Start von TRANSFORMERS ONE. Die Kostüme und Accessoires sind jetzt in Geschäften und online in Nordamerika, LATAM und einigen EMEA-Kanälen verfügbar – genau rechtzeitig für die Herbstsaison.

Positive
  • Secured rights to produce and distribute TRANSFORMERS ONE costumes in multiple regions
  • Expanding product line with new characters from the TRANSFORMERS universe
  • Anticipating significant retail success due to the film's popularity
  • Timely release of products coinciding with the fall season
Negative
  • None.

POWAY, Calif., Sept. 24, 2024 (GLOBE NEWSWIRE) -- Disguise, Inc., a world leader in costume design and manufacturing, has officially announced new rights to design, produce, market, and distribute costumes and accessories for Paramount Animation and Hasbro's latest film, TRANSFORMERS ONE, in North America, LATAM and in some channels in EMEA. This newest addition to the iconic TRANSFORMERS movie franchise, produced by Paramount Animation and Hasbro and released by Paramount Pictures on September 20, 2024, is set to bring fresh excitement to fans globally.

TRANSFORMERS ONE is the untold origin story of OPTIMUS PRIME and MEGATRON, better known as sworn enemies, but once were friends bonded like brothers who changed the fate of Cybertron forever. In the first-ever fully CG-animated TRANSFORMERS movie, TRANSFORMERS ONE features a star-studded voice cast, including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi with Laurence Fishburne, and Jon Hamm.

Disguise is excited to unveil its new collection inspired by the movie, featuring beloved characters like Optimus Prime and Bumblebee, along with new faces from the TRANSFORMERS universe. The TRANSFORMERS franchise has long been a cornerstone of Disguise's retail success, and after years of collaboration with Hasbro, the company is confident that this latest line will resonate strongly with fans and consumers alike.

"Disguise has been deeply involved with the TRANSFORMERS brand for decades, creating designs for every major film and surrounding content," said Tara Cortner, President and GM of Disguise, Inc. "We are excited to have costumes this year to support the origin story behind Optimus Prime and Bumblebee, our two top costumes from this hit franchise. With the successful launch of TRANSFORMERS ONE, we anticipate significant retail success as well."

Disguise’s TRANSFORMERS ONE costumes and accessories are now available in stores and online across North America and LATAM, and in some channels in EMEA just in time for the fall season.

About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).

A photo accompanying this announcement is available at: 
https://www.globenewswire.com/NewsRoom/AttachmentNg/1845ac4e-6af6-4b99-bc68-e41ad24e0f3a


FAQ

What new rights has Disguise acquired for TRANSFORMERS ONE costumes?

Disguise has acquired rights to design, produce, market, and distribute costumes and accessories for TRANSFORMERS ONE in North America, LATAM, and some channels in EMEA.

When was TRANSFORMERS ONE released and what is it about?

TRANSFORMERS ONE was released on September 20, 2024. It's the untold origin story of OPTIMUS PRIME and MEGATRON, exploring their relationship as friends before becoming sworn enemies.

Which TRANSFORMERS characters will be featured in Disguise's new costume collection?

Disguise's new collection will feature beloved characters like Optimus Prime and Bumblebee, along with new faces from the TRANSFORMERS universe.

Where and when will Disguise's TRANSFORMERS ONE costumes be available?

Disguise's TRANSFORMERS ONE costumes and accessories are now available in stores and online across North America, LATAM, and some channels in EMEA, just in time for the fall season.

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