Jack in the Box Revamps a Cult-Favorite: Pineapple Express Returns as the All-New Pink Pineapple Express

Rhea-AI Summary

Jack in the Box (NASDAQ: JACK) has announced the revival of its Pineapple Express platform with a pink twist. The new Pink Pineapple Express lineup features three beverages:

• Pink Pineapple Express Shake - A vanilla shake with pink pineapple flavor
• Pink Pineapple Express Twisted Soda - A lemonade with pink pineapple and vanilla cream
• Pink Pineapple Express Red Bull® Infusion - An iced beverage with pink pineapple and white peach flavors

From April 14 through April 21, customers can purchase the Pink Pineapple Express Shake for $4.20 exclusively through the Jack app and online. Additionally, customers can receive a 50% discount on Pink Pineapple Express Red Bull® Infusion or Twisted Soda during the same period.

Positive

• Launch of new beverage product line with potential for increased sales
• Strategic promotional pricing to drive app usage and online orders
• Partnership with Red Bull® for exclusive beverage offering

Negative

• -time promotional offering may not have long-term revenue impact

The New Pink Pineapple Express Platform Drops with Three Bold Beverages, a $4.20 Shake, and a Whole Lot of Flavor Vibes

SAN DIEGO--(BUSINESS WIRE)-- Jack in the Box Inc. (NASDAQ: JACK) is sparking joy this spring by reviving one of its most beloved and buzzworthy flavor platforms: Pineapple Express — now reimagined in pink. Just in time for the holiday that unofficially owns April, Jack is rolling out the all-new Pink Pineapple Express platform featuring three flavor-packed drinks, a $4.20 deal that hits just right, and one exclusive collab you won’t find anywhere else.

Jack's New Pink Pineapple Express Platform Drops with Three Bold Beverages, a $4.20 Shake, and a Whole Lot of Flavor Vibes!

The Pink Pineapple Express lineup is a cheeky, flavor-forward remix of Jack’s iconic pineapple profile, infused with pink pineapple vibes and a playful edge. Think tropical sweetness, creamy indulgence, and just enough “you know what day it is” energy to keep things interesting.

The Pink Pineapple Express Collection includes:

• Pink Pineapple Express Shake – A thick vanilla shake blended with pink pineapple flavor, topped with whipped cream and a cherry. It’s sweet, creamy, and unapologetically vibey.
• Pink Pineapple Express Twisted Soda – A lemonade remix with pink pineapple and vanilla cream. Light, fizzy, and delightfully twisted.
• Pink Pineapple Express Red Bull® Infusion – An energizing iced beverage infused with pink pineapple and white peach flavors. Made with Red Bull® Summer Edition. This refreshing collab is already catching fire online, with fans sharing TikToks and Instagram videos of their first sips and Reddit threads lighting up with people on the hunt. Bonus: the Red Bull® Summer Edition (White Peach) is available at Jack in the Box — and fans are loving it.

The $4.20 Shake Deal (Because, Of Course)

From April 14 through April 21, fans can get their hands on the Pink Pineapple Express Shake for just $4.20, available exclusively on the Jack app and online. Because tradition.

And to keep the high vibes flowing, customers can also snag 50% off any Pink Pineapple Express Red Bull® Infusion or Twisted Soda during that same window.

“For the fourth year running, we’re bringing back Pineapple Express but with a new twist,” said Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box. “Building on our legacy of drink innovation, the new Pink Pineapple Express reimagines one of our most iconic flavors and brings it back when it’s most culturally relevant — and let’s be honest, April just makes sense. This is what drink innovation looks like at Jack: craveable, timely, and uniquely us.”

To find your nearest Jack in the Box or place an order online, visit jackinthebox.com or download the Jack app.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box^® , one of the nation's largest hamburger chains with approximately 2,200 restaurants across 22 states, and Del Taco^® , the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 17 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Category: Corporate

View source version on businesswire.com: https://www.businesswire.com/news/home/20250414672625/en/

Press Contact:

Casey Middleton

Public Relations, Jack in the Box

media@jackinthebox.com

Source: Jack in the Box Inc.

FAQ

What are the new Pink Pineapple Express drinks at Jack in the Box (JACK)?

The new lineup includes three drinks: Pink Pineapple Express Shake, Pink Pineapple Express Twisted Soda, and Pink Pineapple Express Red Bull® Infusion.

How much does the Pink Pineapple Express Shake cost during the promotional period?

The Pink Pineapple Express Shake is available for $4.20 from April 14 through April 21, exclusively through the Jack app and online.

What discount is Jack in the Box (JACK) offering on other Pink Pineapple Express drinks?

Customers can get 50% off any Pink Pineapple Express Red Bull® Infusion or Twisted Soda from April 14 through April 21.

Where can customers order the new Pink Pineapple Express drinks from Jack in the Box (JACK)?

Customers can order through the Jack app or website at jackinthebox.com.