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Jack in the Box’s Iconic Antenna Ball is Coming to San Diego Little League Fields

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Jack in the Box (NASDAQ: JACK) announced the expansion of its brand presence to San Diego little league fields by installing its iconic antenna ball design on foul poles. The initiative kicks off on April 11 at 425 Imperial Beach Blvd., Imperial Beach, CA.

The program aims to bring a major league atmosphere to youth baseball fields, following the company's existing presence at Petco Park. This community engagement initiative extends Jack in the Box's connection with local baseball culture, from professional venues to neighborhood fields.

Jack in the Box (NASDAQ: JACK) ha annunciato l'espansione della sua presenza del marchio nei campi della lega giovanile di San Diego, installando il suo iconico design della palla dell'antenna sui pali delle foul line. L'iniziativa partirà l'11 aprile presso 425 Imperial Beach Blvd., Imperial Beach, CA.

Il programma mira a portare un'atmosfera da grande lega nei campi di baseball giovanile, seguendo la presenza già esistente dell'azienda al Petco Park. Questa iniziativa di coinvolgimento della comunità estende il legame di Jack in the Box con la cultura del baseball locale, dai luoghi professionali ai campi di quartiere.

Jack in the Box (NASDAQ: JACK) anunció la expansión de su presencia de marca en los campos de la liga juvenil de San Diego al instalar su icónico diseño de pelota de antena en los postes de falta. La iniciativa comenzará el 11 de abril en 425 Imperial Beach Blvd., Imperial Beach, CA.

El programa tiene como objetivo traer una atmósfera de grandes ligas a los campos de béisbol juvenil, siguiendo la presencia existente de la compañía en el Petco Park. Esta iniciativa de compromiso comunitario extiende la conexión de Jack in the Box con la cultura del béisbol local, desde lugares profesionales hasta campos de vecindario.

Jack in the Box (NASDAQ: JACK)는 상징적인 안테나 볼 디자인을 파울 폴에 설치하여 샌디에이고 리틀 리그 필드에 브랜드 존재감을 확장한다고 발표했습니다. 이 이니셔티브는 4월 11일 425 Imperial Beach Blvd., Imperial Beach, CA에서 시작됩니다.

이 프로그램은 회사가 Petco Park에 이미 존재하는 것을 바탕으로 청소년 야구 필드에 메이저 리그 분위기를 가져오는 것을 목표로 합니다. 이 지역 사회 참여 이니셔티브는 Jack in the Box의 지역 야구 문화와의 연결을 전문 경기장에서 동네 필드까지 확장합니다.

Jack in the Box (NASDAQ: JACK) a annoncé l'expansion de sa présence de marque sur les terrains de ligue de jeunes à San Diego en installant son design emblématique de balle d'antenne sur les poteaux de faute. L'initiative débutera le 11 avril au 425 Imperial Beach Blvd., Imperial Beach, CA.

Le programme vise à apporter une atmosphère de ligue majeure aux terrains de baseball pour jeunes, suite à la présence existante de l'entreprise au Petco Park. Cette initiative d'engagement communautaire renforce le lien de Jack in the Box avec la culture locale du baseball, des lieux professionnels aux terrains de quartier.

Jack in the Box (NASDAQ: JACK) hat die Erweiterung seiner Markenpräsenz auf die Little League-Felder in San Diego angekündigt, indem es sein ikonisches Antennenball-Design an den Foul-Pfosten installiert. Die Initiative beginnt am 11. April in der 425 Imperial Beach Blvd., Imperial Beach, CA.

Das Programm zielt darauf ab, eine Atmosphäre der Major League auf die Jugend-Baseballfelder zu bringen, im Anschluss an die bereits bestehende Präsenz des Unternehmens im Petco Park. Diese Initiative zur Einbindung der Gemeinschaft erweitert die Verbindung von Jack in the Box zur lokalen Baseballkultur, von professionellen Veranstaltungsorten bis hin zu Nachbarschaftsfeldern.

Positive
  • Enhanced brand visibility and community engagement in San Diego market
  • Strategic expansion of sports marketing presence from professional to youth venues
Negative
  • None.

Bringing Big League Vibes to the Next Generation of Sluggers

SAN DIEGO--(BUSINESS WIRE)-- Jack in the Box Inc. (NASDAQ: JACK) is bringing big-league vibes to little league fields across San Diego. You’ve seen Jack’s giant noggin towering over Petco Park, but now, we’re making baseball dreams come true for the next generation of sluggers.

Starting this spring, Jack in the Box is rolling out its legendary antenna ball—aka Jack’s iconic head—on foul poles at select San Diego little league fields. The first installation is set for April 11 at 425 Imperial Beach Blvd., Imperial Beach, CA, giving young players a taste of the big leagues—because every kid deserves to feel like an MVP when they step up to the plate.

Jack in the Box has been fueling post-game celebrations for years, and now, we’re making sure local players get the same big-league experience—whether they hit a home run or just hustle their way to first. Baseball isn’t just a game—it’s a way of life in San Diego, and Jack in the Box is here for it. Whether it’s the pros at Petco or the rising stars on neighborhood fields, we’re celebrating every win, every hustle play, and every ‘we’ll get ‘em next time’ moment.

For updates on Jack’s little league takeover, follow Jack in the Box on Instagram, TikTok, or X. And don’t forget to swing by after the game—because whether you’re a home run hero or just happy to be here, nothing says “good game” like a late-night taco run.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box® , one of the nation's largest hamburger chains with approximately 2,200 restaurants across 22 states, and Del Taco® , the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 17 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Category: Corporate

Press Contact:

Casey Middleton

Public Relations, Jack in the Box

media@jackinthebox.com

Source: Jack in the Box Inc.

FAQ

When will Jack in the Box (JACK) start installing antenna balls at San Diego little league fields?

The first installation is scheduled for April 11 at 425 Imperial Beach Blvd., Imperial Beach, CA.

Where is Jack in the Box (JACK) implementing its little league field branding initiative?

The initiative is being implemented at select little league fields across San Diego, starting in Imperial Beach.

What type of branding is JACK installing at little league fields?

JACK is installing its iconic antenna ball design (Jack's head) on foul poles at selected fields.

How does this initiative connect to JACK's existing sports partnerships?

This initiative extends JACK's baseball presence from Petco Park to local little league fields, enhancing its community engagement in San Diego baseball.
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