Jack in the Box Gives Big Value Energy with New Jack’s Munchies Under $4 Menu

Rhea-AI Summary

Jack in the Box has introduced a new value menu called Jack’s Munchies Under $4, featuring fan favorites like Jr. Jumbo Jack, Two Tacos, French Toast Sticks, and more, all priced under $4. This launch, starting June 3, aims to combat inflation and provide affordable options to customers. The menu includes items like Tiny Tacos, Chicken Nuggets, and the new Sourdough Grilled Cheese. The initiative is further supported by exclusive digital offers through Jack’s loyalty program, The Jack Pack, which offers deals like Taco Tuesnight and Midweek Munchies. The menu is available in-store, drive-thru, online, and via the Jack app.

Positive

• Launch of Jack’s Munchies Under $4 menu aims to provide affordable food options, combating inflation.
• Menu includes fan favorites and new items, enhancing customer satisfaction.
• Introduction of exclusive digital offers through Jack’s loyalty program, The Jack Pack.
• Potential to increase customer traffic and sales with value deals and digital offers.
• Menu items like Jr. Jumbo Jack and Tiny Tacos could attract a broad customer base.

Negative

• Discounted pricing may pressure profit margins.
• Heavy reliance on digital offers could alienate non-digital customers.
• Inflation and rising costs may impact the sustainability of low-priced menu items.
• Potential cannibalization of higher-priced menu items.

Jack in the Box is releasing a menu of fan favorite munchies under $4, including Jr. Jumbo Jack, Two Tacos, French Toast Sticks and more

SAN DIEGO--(BUSINESS WIRE)-- Jack in the Box Inc. (NASDAQ: JACK) is fighting the inflation squeeze with a new value menu that gives fans more ways to choose. With a history of providing a variety of affordable munchie options to its fans, Jack in the Box continues to create new ways to stretch your dollar.

Jack in the Box unveiled a brand new Jack’s Munchies Under $4 Menu, featuring some of the brand’s most beloved, iconic menu items. (Graphic: Business Wire)

Jack in the Box unveiled a brand new Jack’s Munchies Under $4 Menu, featuring some of the brand’s most beloved, iconic menu items plus a new edition. Launching June 3, this new permanent addition to the Jack menu brings fans servings of Tiny Tacos, French Toast Sticks, new Sourdough Grilled Cheese and more, all under $4 — making Jack the spot for ultimate cravings and savings.

New Jack’s Munchies Under $4 Menu

Fans of Jack’s large and distinctive menu are in luck. The new Munchie Under $4 menu will include snack-sized favorites including:

• Jr. Jumbo Jack: 100% beef seasoned as it grills, tomato, pickle, lettuce, onions, ketchup & mayo. Don't let the 'Jr.' fool you. It packs a wallop.
• Tiny Tacos: 5 piece crunchy, bite-size Tiny Tacos with a side of creamy avocado lime sauce. They're like little love letters to your mouth.
• Chicken Nuggets: 4 piece warm, tender chicken nuggets. These things are like candy. Tender, crispy chicken candy.
• French Toast Sticks: 3 piece French Toast Sticks with syrup are the perfect accessory to any meal. Breakfast, lunch, or dinner -- they're perfect.
• Jr. Chicken Sandwich: Breaded chicken with lettuce & real mayonnaise on a toasted buttery bakery bun. So simple, so good, it sorta makes you wanna cry.
• Jr. Cheeseburger: 100% beef seasoned as it grills, melty American cheese, ketchup & mayo. Just don't call this burger 'junior' to its face.
• NEW Sourdough Grilled Cheese: A classic sandwich made with melty American and Swiss style cheeses layered between toasted sourdough bread. Just like how Jack's mom used to make them.
• Two Tacos: 2 crunchy tacos with melty American cheese, shredded lettuce & our signature taco sauce. With tacos this delicious, it's always smart to carry a spare.
• Value Curly Fries: Perfectly seasoned, crispy curly fries. The type of item you're supposed to share, but…
• Value French Fries: Lightly salted, real potatoes fried to crispy perfection and served hot. An absolute classic.
• Jr. Bacon Cheeseburger: 100% beef seasoned as it grills, hickory smoked bacon, melty American cheese, ketchup & mayo. Just don't call this burger 'junior' to its face.
• And a Value Drink option!

While our new menu offers enticing deals, it's the digital offers that often make our fast food fever dreams come true. Check out Jack’s loyalty program, The Jack Pack, for our current loyalty deals:

• Taco Tuesnight: On Tuesdays, Jack Pack members enjoy 2 free Tacos with any $1 minimum purchase on the app or online.
• Midweek Munchies: Every Wednesday in June, Jack Pack members are rewarded with a free item with any $1 minimum purchase on the app or online.
• Free Delivery Weekends: Starting Friday at 9pm thru 4am Monday, fans get free delivery on any order over $20.

“As the only place to offer true variety to tackle any and every craving you might have, Jack in the Box is committed to maintaining that variety at a value that still leaves some extra cash in your pocket,” said Ryan Ostrom, Chief Marketing Officer. “We want to make sure customers don’t have to sacrifice their favorite things when they want to eat out. In addition to rolling out this new menu, we’re also doubling down with exclusive digital offers since we know that’s where so many of our customers consistently visit us.”

While Jack’s Munchies Under $4 menu is available to order in-store, in the drive-thru, online or via the Jack app, fans interested in taking advantage of our digital offers should sign up for Jack’s loyalty program, The Jack Pack, to redeem. With great deals and more ways to save, consumers can always count on satisfying their cravings at Jack in the Box.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box^®, one of the nation's largest hamburger chains with approximately 2,200 restaurants across 22 states, and Del Taco^®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 16 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Category: Corporate

View source version on businesswire.com: https://www.businesswire.com/news/home/20240529618037/en/

Press Contact:

Casey Middleton

Public Relations, Jack in the Box

media@jackinthebox.com

Source: Jack in the Box Inc.

FAQ

What is Jack’s Munchies Under $4 menu?

Jack’s Munchies Under $4 menu is a new value menu from Jack in the Box featuring items like Jr. Jumbo Jack and Tiny Tacos, all priced under $4.

When does Jack’s Munchies Under $4 menu launch?

Jack’s Munchies Under $4 menu launches on June 3.

What items are included in Jack’s Munchies Under $4 menu?

The menu includes Jr. Jumbo Jack, Two Tacos, Tiny Tacos, French Toast Sticks, Chicken Nuggets, and the new Sourdough Grilled Cheese, among others.

How can I access exclusive digital offers from Jack in the Box?

Exclusive digital offers are available through Jack’s loyalty program, The Jack Pack. Sign up via the Jack app or online.

What is the Jack Pack loyalty program?

The Jack Pack loyalty program offers exclusive deals like Taco Tuesnight and Midweek Munchies for Jack in the Box customers.