Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value
Del Taco unveils a major brand refresh and launches new El Big Boxes in April 2025, emphasizing its California roots and innovative Ameri-Mex spirit. The company introduces three value-focused meal combinations:
- $5 Clásico El Big Box with burrito, quesadilla, fries and drink
- $7 Mex Faves El Big Box featuring multiple Mexican favorites
- $9 Ameri-Mex El Big Box combining burger and Mexican options
The rebrand includes a new commercial series featuring the fictional 'Del Yeah's' music group. Additionally, Del Taco brings back their Mango Pineapple Popper Beverages lineup, offering lemonade, Sprite, and shake variations with mango-flavored popping boba pearls.
Del Taco presenta un importante restyling del marchio e lancia i nuovi El Big Boxes nell'aprile 2025, mettendo in risalto le sue radici californiane e il suo spirito innovativo Ameri-Mex. L'azienda introduce tre combinazioni di pasti a prezzo conveniente:
- Clásico El Big Box da 5$ con burrito, quesadilla, patatine e bevanda
- Mex Faves El Big Box da 7$ con diversi piatti messicani preferiti
- Ameri-Mex El Big Box da 9$ che unisce burger e opzioni messicane
Il rebranding include una nuova serie di spot pubblicitari con il gruppo musicale fittizio 'Del Yeah's'. Inoltre, Del Taco rilancia la linea di bevande Mango Pineapple Popper, offrendo limonata, Sprite e frullati con perle di boba al mango frizzanti.
Del Taco presenta una importante renovación de marca y lanza los nuevos El Big Boxes en abril de 2025, destacando sus raíces californianas y su espíritu innovador Ameri-Mex. La compañía introduce tres combinaciones de comidas con enfoque en el valor:
- Clásico El Big Box de $5 con burrito, quesadilla, papas fritas y bebida
- Mex Faves El Big Box de $7 con varios favoritos mexicanos
- Ameri-Mex El Big Box de $9 que combina hamburguesa y opciones mexicanas
El cambio de imagen incluye una nueva serie de comerciales con el grupo musical ficticio 'Del Yeah's'. Además, Del Taco reintroduce su línea de bebidas Mango Pineapple Popper, ofreciendo limonada, Sprite y batidos con perlas de boba de mango efervescentes.
Del Taco가 2025년 4월에 대대적인 브랜드 리뉴얼과 새로운 El Big Boxes를 선보이며 캘리포니아 뿌리와 혁신적인 아메리멕스(Ameri-Mex) 정신을 강조합니다. 회사는 가성비 중심의 세 가지 식사 조합을 소개합니다:
- 5달러 클라시코 엘 빅 박스: 부리토, 케사디야, 감자튀김, 음료 포함
- 7달러 멕스 페이브스 엘 빅 박스: 다양한 멕시코 인기 메뉴 포함
- 9달러 아메리멕스 엘 빅 박스: 버거와 멕시코 메뉴 결합
리브랜딩에는 가상의 음악 그룹 ‘Del Yeah's’를 주인공으로 한 새로운 광고 시리즈가 포함됩니다. 또한, Del Taco는 망고 맛의 터지는 보바 펄이 들어간 레모네이드, 스프라이트, 쉐이크 종류의 망고 파인애플 포퍼 음료 라인을 다시 선보입니다.
Del Taco dévoile une importante refonte de sa marque et lance les nouveaux El Big Boxes en avril 2025, mettant en avant ses racines californiennes et son esprit innovant Ameri-Mex. L'entreprise présente trois combinaisons de repas axées sur le rapport qualité-prix :
- Clásico El Big Box à 5$ avec burrito, quesadilla, frites et boisson
- Mex Faves El Big Box à 7$ avec plusieurs plats mexicains favoris
- Ameri-Mex El Big Box à 9$ combinant burger et options mexicaines
Le rebranding comprend une nouvelle série de publicités mettant en scène le groupe musical fictif « Del Yeah's ». De plus, Del Taco relance sa gamme de boissons Mango Pineapple Popper, proposant limonade, Sprite et milk-shakes avec des perles de boba pétillantes au goût mangue.
Del Taco präsentiert im April 2025 ein umfassendes Marken-Refresh und führt neue El Big Boxes ein, die die kalifornischen Wurzeln und den innovativen Ameri-Mex-Geist betonen. Das Unternehmen stellt drei preiswerte Mahlzeitenkombinationen vor:
- $5 Clásico El Big Box mit Burrito, Quesadilla, Pommes und Getränk
- $7 Mex Faves El Big Box mit verschiedenen mexikanischen Favoriten
- $9 Ameri-Mex El Big Box, die Burger- und mexikanische Optionen kombiniert
Das Rebranding umfasst eine neue Werbeserie mit der fiktiven Musikgruppe „Del Yeah's“. Außerdem bringt Del Taco die Mango Pineapple Popper Getränke zurück, die Limonade, Sprite und Shakes mit mango-aromatischen, platzenden Boba-Perlen anbieten.
- Introduction of three value-focused meal boxes at competitive price points ($5, $7, $9)
- Brand refresh potentially increasing customer engagement and market visibility
- Menu innovation combining American and Mexican cuisines for broader market appeal
- None.
With a fresh new look and the launch of El Big Boxes, Del Taco leans into its bold heritage, serving up real ingredients, generous portions and unbeatable value this spring
LAKE FOREST, Calif., April 22, 2025 (GLOBE NEWSWIRE) -- Del Taco is debuting a bold new brand campaign and the launch of three highly craveable new El Big Boxes that offer consumers unbeatable value.
Del Taco’s new look and feel embraces its California roots while celebrating its innovative, one-of-a-kind spirit in bold and unexpected ways. This isn’t just about where Del Taco comes from, it’s about what Del Taco stands for. With signature Mexican menu items like tacos, burritos and quesadillas, alongside American classics like burgers, fries and shakes, Del Taco delivers favorites in unexpected ways.
“Our refreshed look and voice reflect who we are at our core — innovative, authentic and unapologetically different,” said Sarah McAloon, Senior Vice President and Chief Administration Officer. “This rebrand allows us to continue embracing the unique spirit that’s always made Del Taco stand out, while delivering unforgettable moments, fresh and delicious Ameri-Mex flavors and even more value to our guests.”
Further amplifying the brand’s confident and fun "Del Yeah!" attitude is a new commercial series centered around a fictional music group called the Del Yeah’s. This fun-loving group will pop into unexpected everyday moments, bringing humor, music and the delightful charm of Del Taco’s real bold offerings, further embodying the brand’s “Del Yeah” spirit.
Del Taco is turning up the flavor and packing in the value with the launch of El Big Boxes — a bold new way to satisfy cravings. The signature Del Taco spirit and flavor come to life in each box: real food, real ingredients and generous portions that leave guests full and happy, without spending a fortune. It’s an unexpected, unforgettable experience that proves you don’t have to spend big to eat big.
Each easy-to-carry, easy-to-eat-on-the-go box features a craveable mix of Del Taco favorites, perfect for any appetite or time of day:
$5 Clásico El Big Box: Del Combo(™) Beef & Bean Burrito, Mini Quesadilla, Value Crinkle-Cut Fries and a 16oz Drink$7 M ex Faves El Big Box: Del Combo(™) Beef & Bean Burrito, Grilled Chicken Taco, Soft Snack Taco, Mini Quesadilla and a 16oz Drink$9 Ameri-Mex El Big Box: Double Del(™) Cheeseburger, Bean & Cheese Burrito (with choice of red or green sauce), Soft Snack Taco, Value Crinkle-Cut Fries and a 16oz Drink
In addition to these value-packed meal deals, Del Taco is bringing back a refreshing lineup of Mango Pineapple Popper Beverages, perfect for cooling off this spring and summer:
- Mango Pineapple Lemonade Poppers: Sweet mango-flavored popping boba pearls mixed with pineapple flavor and refreshing Minute Maid® Zero Sugar Lemonade over ice
- Mango Pineapple Sprite® Poppers: Sweet mango-flavored popping boba pearls mixed with pineapple flavor and refreshing Sprite® over ice
- Mango Pineapple Shake Poppers: Mango-flavored popping boba pearls mixed with pineapple flavor, served with Del Taco's creamy Vanilla Shake
With bold personality, vibrant flavors and culturally connected storytelling, Del Taco is proving once again that guests can expect more — and get it.
For more information and to find your nearest Del Taco location, visit deltaco.com.
©2025 Del Taco LLC
About Del Taco
Voted Best Fast Food Restaurant in USA Today's 2024 10 Best Reader's Choice Awards, Del Taco offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with real, quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch and signature creamy Queso Blanco.
Founded in 1964, Del Taco now serves more than three million guests each week at its nearly 600 restaurants across 17 states. Del Taco’s commitment to providing guests with real food at a real value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit deltaco.com.
Photos accompanying this announcement are available at
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Contact: Paul-Michel Donahie, Champion pdonahie@championmgt.com
FAQ
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