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Jack In The Box Brings Back Fan-Favorites Spicy Chicken Strips, French Toast Sticks and … Mark Hamill?

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Jack in the Box (NASDAQ: JACK) has brought back popular menu items, Spicy Chicken Strips and French Toast Sticks, announced by former employee Mark Hamill. These items are available for a limited time at restaurants nationwide, on the app, and through delivery services. The Spicy Chicken Strips feature new sauce flavors, priced from $5. French Toast Sticks return after a decade, available in 3-pc or 6-pc packs, starting at $2.00. A limited-edition comic book recounting Hamill's story at Jack in the Box will be available for free starting August 11.

Positive
  • Return of Spicy Chicken Strips and French Toast Sticks could increase customer traffic.
  • Collaboration with Mark Hamill enhances brand visibility and engagement.
  • New sauce flavors for Chicken Strips may attract customers looking for variety.
Negative
  • None.

Back by popular demand, these new offerings are available now for a limited time

SAN DIEGO--(BUSINESS WIRE)-- Jack in the Box Inc. (NASDAQ: JACK) is bringing back its most famous former employee, Mark Hamill, to announce the return of Jack’s fan-favorites Spicy Chicken Strips and French Toast Sticks. Hamill was once fired from Jack in the Box for impersonating a clown in the drive thru, but now he’s back to share his story… for a limited time, just like the Spicy Chicken Strips and French Toast Sticks. These popular comeback items are available at restaurants nationwide, on the Jack ordering app, and via third-party delivery for a limited time.

The Return of Mark Hamill: A Comic Book

The never-before-told, mostly-true story of Mark Hamill’s early days working the Jack in the Box drive-thru and his bittersweet departure. It’s a story of fate, friendship and redemption, decades in the making. This limited-edition comic book will be available to fans for free at shopjackinthebox.com while supplies last, starting August 11.

Spicy Chicken Strips Are Back!

When Jack fans ask for something, Jack listens…and then we take it up a notch. Jack is bringing back the beloved Spicy Chicken Strips, but this time with new, craveable sauce flavors: Jack's Good Good Sauce and Spicy Good Good Sauce. Jack’s Spicy Chicken Strips are made with 100% all white meat chicken and a crispy cracker-crumb breading seasoned with our signature blend of spices, all starting at $5.

The Nostalgia of Jack’s French Toast Sticks

Back by popular demand, Jack in the Box is bringing back its famous French Toast Sticks for a second year in a row after a 10-year hiatus. Jack’s French Toast Sticks are covered in a sweet vanilla-flavored batter with a side of pancake syrup for dipping. This time available with even more variety; as a 3-pc pack or 6-pc pack, and as part of the Jumbo Breakfast Platter, starting at $2.00.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box®, one of the nation's largest hamburger chains with more than 2,200 restaurants across 21 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 16 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Morgan Higgins

Public Relations, Jack in the Box

media@jackinthebox.com

Source: Jack in the Box Inc.

FAQ

What is the significance of Mark Hamill's return to Jack in the Box?

Mark Hamill's return is part of a marketing campaign to promote the comeback of popular menu items.

When are Jack in the Box's Spicy Chicken Strips available?

Spicy Chicken Strips are available now for a limited time at Jack in the Box locations and through the app.

What new items has Jack in the Box introduced?

Jack in the Box has reintroduced Spicy Chicken Strips and French Toast Sticks, available with new sauce options and variety.

How much do the Spicy Chicken Strips cost?

Spicy Chicken Strips are priced starting at $5.

What can fans get for free from Jack in the Box?

Fans can receive a limited-edition comic book featuring Mark Hamill's story at Jack in the Box starting August 11.

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