Jack in the Box Announces its Starting "Jackletes" Line-Up

Rhea-AI Summary

Jack in the Box has launched its inaugural "Jackletes" brand ambassador program, targeting collegiate athletes who share a variation of the name "Jack." Recognizing under-represented collegiate sports, the program includes 10 selected athletes from various universities, providing them with a $5,000 sponsorship and $500 in food credits. This initiative aims to forge deeper connections with college students and enhance brand visibility. By supporting athletes, Jack in the Box aims to tap into a new demographic while promoting its all-day menu and engaging with fans in innovative ways.

Positive

• Launch of "Jackletes" ambassador program to connect with collegiate athletes.
• Includes 10 selected athletes from under-represented sports.
• $5,000 sponsorship and $500 food credit provided to each athlete.

Negative

• None.

SAN DIEGO, Oct. 25, 2021 /PRNewswire/ -- Do you hear the crowd cheering? We do. That's the sound of Jack in the Box fans around the country welcoming the brand's inaugural "Jackletes" roster - Jack in the Box's new brand ambassador program. Known as a brand for the fans, Jack is tapping into the under-represented collegiate sports world and rallying behind athletes who not only love the brand and its all-day menu, but also sport a variation of the name "Jack".

Meet the 2021 Roster of Jackletes:

• Angel Jackson, Basketball (Center) at University of Southern California
• Jack Jones, Football (Defensive Back) at Arizona State University
• Jack Pineda, Baseball (Shortstop) at Baylor University
• Jackie Nylander, Tennis at Southern Methodist University
• Jackson Stone, Wheelchair Basketball (Center) at University of Arizona
• Jacquelyn Hill, Track & Field (Distance) at University of California, Los Angeles
• T.Q. Jackson, Football (Wide Receiver) at Southern Methodist University
• Jack McCallister, Football (Punter) University of Washington
• Jacqueline Dianis, Basketball (Guard) University of New Orleans
• Jack Pulliam, Tennis University of Washington

"Jack in the Box has always been a brand with a focus on those usually overlooked...the curly fry in the world of regular fries. That's what sparked the motivation of our inaugural Jackletes roster to include both mainstream and under-represented collegiate sports," said Ryan Ostrom, CMO of Jack in the Box. "The selected Jackletes each have a strong connection with our brand, whether it's celebrating a game-winning home run with Tiny Tacos or our all-day breakfast options providing the fuel they need to power through midterm exams. Supporting these athletes gives us an opportunity to connect with college students in a new way and rally behind many under-represented collegiate sports."

With an entire menu available all day, Jack in the Box has organically fueled memorable moments for college students and athletes throughout the years. Through the new ambassador program, each Jacklete will be able to further connect with the brand beyond post-practice and late-night visits after a game. Students who are named Jackletes have lifetime status and will be provided with exclusive access to upcoming Jack events and new menu items, a $5,000 sponsorship, and a $500 inaugural food credit to use towards their favorite Jack in the Box menu items.

Think you have what it takes to be the next Jacklete? Eligible college athletes with Jack included in their name, should direct message us on any Jack social channels and tell us why you think you should become part of Jack in the Box's 2022 Jackletes roster. Check out Jack's social channels here to view the 2021 Jackletes roster and to nominate your favorite "Jack" college athlete for consideration.

To contract with college athletes in a compliant manner that adheres to NIL rules and regulations governed by state law and NCAA guidelines, Jack in the Box is working with MKTG. For more information on Jack in the Box, please visit www.jackinthebox.com.

About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box^® restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam. For more information on franchising opportunities with Jack in the Box, visit https://www.jackintheboxfranchising.com/.

Contact:
Christina Rodriguez
Fish Consulting
954-893-9150
crodriguez@fish-consulting.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/jack-in-the-box-announces-its-starting-jackletes-line-up-301407914.html

SOURCE Jack in the Box

FAQ

What is the Jackletes program by Jack in the Box?

The Jackletes program is an ambassador initiative launched by Jack in the Box, focusing on collegiate athletes with a variation of the name "Jack."

How many athletes are included in the inaugural Jackletes roster?

The inaugural Jackletes roster includes 10 athletes from various universities.

What benefits do Jackletes receive?

Jackletes receive a $5,000 sponsorship along with a $500 food credit for Jack in the Box menu items.

When was the Jackletes program announced?

The Jackletes program was announced on October 25, 2021.

How does Jack in the Box connect with collegiate athletes?

Jack in the Box connects with collegiate athletes through the Jackletes program, supporting under-represented sports and enhancing brand visibility.