Jack in the Box Adds Two New Flavors to the Jack Wrap Lineup
Jack in the Box (NASDAQ: JACK) has expanded its Jack Wraps lineup nationwide with two new flavors following successful market testing. The new varieties include the Fajita Jack Wrap featuring chicken strips, caramelized onions, cheddar, lettuce, tomato, and chipotle ranch, and the Caesar Jack Wrap with chicken strips, lettuce, tomato, and Caesar dressing.
The company is offering promotional deals including two Jack Wraps for $6 and a Mix 'n Match Combo option with fries and drink through February 16. Additional promotions include a Buy One, Get One Free offer on the Munchies Under $4 menu. The company has also introduced a $5 All Day Big Meal and new Lemonade Tea Infusions in Classic and Lemon Razz flavors, available until February 16.
Jack in the Box (NASDAQ: JACK) ha ampliato la sua gamma di Jack Wraps a livello nazionale con due nuovi gusti dopo test di mercato di successo. Le nuove varietà includono il Fajita Jack Wrap, che presenta strisce di pollo, cipolle caramellate, cheddar, lattuga, pomodoro e ranch chipotle, e il Caesar Jack Wrap con strisce di pollo, lattuga, pomodoro e dressing Caesar.
L'azienda sta offrendo promozioni che includono due Jack Wraps per 6 dollari e un'opzione Mix 'n Match Combo con patatine e bevanda fino al 16 febbraio. Ulteriori promozioni includono un'offerta Compra Uno, Prendi Uno Gratis sul menù Munchies sotto i 4 dollari. L'azienda ha anche introdotto un Big Meal All Day a 5 dollari e nuove Infusioni di Tè al Limone nelle varianti Classic e Lemon Razz, disponibili fino al 16 febbraio.
Jack in the Box (NASDAQ: JACK) ha ampliado su línea de Jack Wraps a nivel nacional con dos nuevos sabores tras exitosas pruebas en el mercado. Las nuevas variedades incluyen el Fajita Jack Wrap, que presenta tiras de pollo, cebollas caramelizadas, cheddar, lechuga, tomate y aderezo ranch chipotle, y el Caesar Jack Wrap con tiras de pollo, lechuga, tomate y aderezo César.
La compañía está ofreciendo promociones que incluyen dos Jack Wraps por 6 dólares y una opción de Combo Mix 'n Match con papas fritas y bebida hasta el 16 de febrero. Promociones adicionales incluyen una oferta de Compra Uno, Llévate Otro Gratis en el menú Munchies por menos de 4 dólares. La empresa también ha introducido un Big Meal All Day por 5 dólares y nuevas Infusiones de Té con Limón en sabores Classic y Lemon Razz, disponibles hasta el 16 de febrero.
Jack in the Box (NASDAQ: JACK)는 성공적인 시장 테스트 후 Jack Wraps 라인업을 전국적으로 두 가지 새로운 맛으로 확장했습니다. 새로운 품종에는 치킨 스트립, 캐러멜 양파, 체다, 양상추, 토마토 및 칩otle 랜치를 특징으로 하는 Fajita Jack Wrap와 치킨 스트립, 양상추, 토마토 및 시저 드레싱이 포함된 Caesar Jack Wrap이 있습니다.
회사는 2월 16일까지 감자튀김과 음료가 포함된 6달러에 Jack Wrap 2개와 Mix 'n Match Combo 옵션을 제공하는 프로모션을 진행하고 있습니다. 추가 프로모션으로는 4달러 이하 메누의 Munchies에서 1개 구매 시 1개 무료 제공이 있습니다. 또한 회사는 5달러의 All Day Big Meal과 Classic 및 Lemon Razz 맛의 새로운 레모네이드 티 인퓨전을 2월 16일까지 출시했습니다.
Jack in the Box (NASDAQ: JACK) a élargi sa gamme de Jack Wraps à l’échelle nationale avec deux nouvelles saveurs après des tests de marché réussis. Les nouvelles variétés comprennent le Fajita Jack Wrap avec des lanières de poulet, des oignons caramélisés, du cheddar, de la laitue, des tomates et de la ranch chipotle, et le Caesar Jack Wrap avec des lanières de poulet, de la laitue, des tomates et de la vinaigrette César.
L'entreprise propose des offres promotionnelles, notamment deux Jack Wraps pour 6 dollars et une option Mix 'n Match Combo avec des frites et une boisson jusqu'au 16 février. D'autres promotions incluent une offre Achetez-en un, obtenez-en un gratuitement sur le menu Munchies à moins de 4 dollars. L'entreprise a également introduit un Big Meal All Day à 5 dollars et de nouvelles Infusions de Thé au Citron dans les saveurs Classic et Lemon Razz, disponibles jusqu'au 16 février.
Jack in the Box (NASDAQ: JACK) hat seine Jack Wraps Produktlinie landesweit mit zwei neuen Geschmacksrichtungen erweitert, nachdem erfolgreiche Markttests durchgeführt wurden. Die neuen Varianten umfassen den Fajita Jack Wrap mit Hähnchenstreifen, karamellisierten Zwiebeln, Cheddar, Salat, Tomate und Chipotle Ranch sowie den Caesar Jack Wrap mit Hähnchenstreifen, Salat, Tomate und Caesar-Dressing.
Das Unternehmen bietet Werbeaktionen an, darunter zwei Jack Wraps für 6 Dollar und eine Mix 'n Match Combo-Option mit Pommes und Getränk bis zum 16. Februar. Weitere Aktionen umfassen ein Kauf-eins, bekomm-eins-gratis Angebot im Munchies-Menü für unter 4 Dollar. Außerdem hat das Unternehmen ein All Day Big Meal für 5 Dollar und neue Lemonade Tea Infusions in den Geschmacksrichtungen Classic und Lemon Razz eingeführt, die bis zum 16. Februar erhältlich sind.
- Successful market testing leading to nationwide expansion
- Multiple promotional offers to drive sales (2 for $6, BOGO, combo deals)
- Product line expansion with new beverage offerings
- -time promotional pricing may impact margins
Insights
The introduction of new Jack Wrap flavors represents a calculated move in the highly competitive QSR space, but with financial impact potential. While the
The timing aligns with post-holiday consumer spending patterns when value-seeking behavior peaks. However, without significant product differentiation from competitors like McDonald's Snack Wraps or Wendy's offerings, this launch is unlikely to materially impact JACK's revenue or market share. The promotion through February 16 falls within standard LTO windows, suggesting this is more about maintaining competitive positioning than driving meaningful growth.
The menu expansion reflects JACK's attempt to capitalize on two key QSR trends: snackification and portability. The dual chicken preparation options (grilled/crispy) and value positioning indicate careful operational planning to minimize kitchen complexity while maximizing existing ingredient utilization. The
However, wraps historically have slim margins due to higher food and labor costs compared to traditional burger offerings. The BOGO promotion on the Under
New flavors, fan-favorite vibes, and portable perfection have snackers cheering
Available in two delicious varieties, Jack Wraps are built to satisfy snackers’ cravings anytime, anywhere! (Photo: Business Wire)
Jack’s expertise and commitment to offering the best in portable, delicious snacks is clear. Unlike other restaurant chains that take years to bring wraps to their menus, Jack in the Box knows how to give their customers exactly what they love.
“We’re always listening to our customers to find out what they’re loving, and adding these new flavors to our fan favorite wraps are no different,” said Ryan Ostrom, Chief Customer and Digital Officer. “The excitement is real — Jack Wraps have been lighting up social media, with Jack fans raving about the crave-worthy convenience and unforgettable flavors. After taking the time to perfect the Jack Wraps, we’re thrilled to offer a menu item that lives up to the craveable and convenient hype everyone’s looking for.”
Available in two delicious varieties, Jack Wraps are built to satisfy snackers’ cravings anytime, anywhere:
Fajita Jack Wrap: Grilled or crispy
Caesar Jack Wrap: Grilled or crispy
Now through February 16, fans can snag two Jack Wraps for just
Other Limited-Time Items
But that’s not all Jack’s cooking up! The
For more details on Jack Wraps and other menu items, visit jackinthebox.com.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in
Category: Corporate
View source version on businesswire.com: https://www.businesswire.com/news/home/20250106213955/en/
Press Contact:
Casey Middleton
Public Relations, Jack in the Box
media@jackinthebox.com
Source: Jack in the Box Inc.
FAQ
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