Del Taco Opens New Fresh Flex Restaurant in San Bernardino
- None.
- None.
Insights
The introduction of Del Taco's new Fresh Flex design in San Bernardino represents a strategic move in the quick service restaurant (QSR) industry. This initiative appears to be an effort to enhance the brand's competitiveness by improving customer experience through modern design and operational efficiencies. The dual drive-thru lanes, including one for mobile orders and third-party deliveries, reflect a growing trend in the QSR sector to cater to the increasing demand for convenience and speed in food service.
From a market perspective, the '20 Under $2' menu can be seen as a competitive pricing strategy to attract cost-conscious consumers and may help in driving foot traffic and sales volume. The focus on fresh ingredients and in-house preparation is likely to appeal to health-conscious customers, potentially positioning Del Taco as a premium option in the value segment of the market.
The expansion of Del Taco with its Fresh Flex location could have financial implications for the company. The investment in modernized layouts and operational efficiencies is likely aimed at reducing service times and increasing throughput, which can lead to higher revenue potential. Additionally, the emphasis on an enhanced customer experience may contribute to increased customer loyalty and repeat business.
The operational costs associated with the new design and its features, such as third-party pick-up stations, must be considered against the potential for increased sales. The long-term success of this initiative will depend on the company's ability to balance these costs with the revenue generated from improved customer satisfaction and retention.
Del Taco's launch of the Fresh Flex design on its 60th anniversary in the Inland Empire is a significant branding move. By returning to its roots with a modern twist, the company is leveraging nostalgia while signaling innovation, which can resonate with both long-time patrons and new customers. The bold color palettes and modernized design elements are indicative of a rebranding effort that aligns with current consumer preferences for vibrant and Instagram-worthy dining environments.
The strategic location choice for this launch also suggests a targeted approach to market penetration and brand reinforcement in areas with historical significance to the company. This move could enhance brand equity and serve as a blueprint for future expansion, particularly in regions with strong brand recognition and customer base.
The Fresh Flex design delivers an elevated brand experience to the Inland Empire
LAKE FOREST, Calif., Jan. 25, 2024 (GLOBE NEWSWIRE) -- Del Taco, the nation’s second-largest Mexican quick service restaurant*, announced today the opening of its new Fresh Flex location at 770 W. 5th St, San Bernardino, CA 92410. The company-owned location features the brand’s bold, modern design that optimizes operational efficiencies and improves the guest experience. The new restaurant is the first of the company’s 60th anniversary year and serves as a milestone for the brand, which traces its origins back to the same county it established its first-ever location in 1964.
Del Taco’s Fresh Flex restaurant features bold color palettes and modernized design, including innovative layout additions like third-party pick-up stations and double drive-thru lanes with one dedicated for mobile orders and third-party delivery services. The W. 5th St location will serve Del Taco’s signature Mexican and American favorites from 6 a.m. to 1 a.m. PT Monday through Friday, and 7 a.m. to 1 a.m. PT on weekends.
“We’re excited to bring our contemporary and colorful Fresh Flex design to the San Bernardino market as we continue to expand our footprint in Southern California,” says Tim Linderman, Chief Development Officer at Del Taco. “We’re delivering the same value and convenience Del Taco is known for, now with an elevated curb appeal for a better customer experience.”
The new location will feature Del Taco’s classic menu items fans know and love, including a wide variety of tacos, Epic Burritos®, quesadillas, beverages and Del Taco’s famous Crinkle Cut fries. During select morning hours, customers can also order from Del’s popular breakfast menu to start their day with fan-favorite dishes. Locals can save some cash by ordering from the “20 Under
As part of Del Taco’s Better Mex® brand promise, every dish is prepared fresh in the restaurant's working kitchen, delivering high-quality ingredients like freshly grilled chicken and carne asada steak, fresh house-grated cheddar cheese, slow-cooked beans made from scratch, signature creamy Queso Blanco, fresh house-made guacamole and new signature sauce flavors to diners every day.
For those interested in joining the San Bernardino Del Taco team, positions are listed at http://www.deltaco.com/careers.
*By number of units.
About Del Taco
Del Taco offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco.
Founded in 1964, today Del Taco serves more than three million guests each week at its nearly 600 restaurants across 16 states. Del Taco’s commitment to providing guests with the best quality and value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit deltaco.com.
FAQ
What is the address of the new Fresh Flex location of Del Taco?
What are the operating hours of the new Fresh Flex location?
What menu items are available at the new Fresh Flex location of Del Taco?
What is Del Taco's '20 Under $2' Menu?
Where can positions at the San Bernardino Del Taco location be found?
