Del Taco Launches $5 Del’s Deal® Value Meals

Rhea-AI Summary

Del Taco has launched four new $5 Del's Deal® Value Meals, enhancing its reputation as a leader in QSR value. These meals aim to help customers combat rising inflation by providing a substantial meal for a low price. The offerings include favorites such as the Grilled Chicken Taco and Bean & Cheese Burrito, each meal coming with Crinkle Cut Fries and a small drink. Del Taco's Chief Marketing Officer emphasized their commitment to being the top choice for value and variety in fast food. The new meals join an extensive menu that already features the '20 Under $2' Menu, reinforcing Del Taco's focus on providing quality and convenience at accessible prices.

Positive

• Launch of four new $5 Value Meals expands menu options and customer appeal.
• Strategically positions Del Taco as a leader in QSR value amidst inflation.

Negative

• None.

Del’s Deal Value Meals continue to position Del Taco as the industry leader in QSR value with four meals that include at least four items for just $5 each

LAKE FOREST, Calif., April 13, 2023 (GLOBE NEWSWIRE) -- For a limited time, Del Taco, the nation’s second-largest Mexican quick service restaurant*, will help guests stretch their hard-earned dollars with four new $5 Del’s Deal^® Value Meals**. The new meals include Del Taco favorites like the Grilled Chicken Taco with freshly grilled, marinated chicken, the Bean & Cheese Burrito that weighs almost half a pound and made with slow-cooked beans from scratch, the Snack Queso Quesadilla made with both fresh house-grated cheddar cheese and Del Taco’s signature Queso Blanco or the classic Snack Taco. Plus, each meal includes our famous Crinkle Cut Fries and a small drink.

“We already lead the fast food category with the largest value menu of any quick service restaurant with our ‘20 Under $2’ Menu and we will now lead the category with the new $5 Del’s Deal^® Value Meals,” said Tim Hackbardt, Del Taco’s Chief Marketing Officer. “With inflation hitting America hard, we want to be viewed as the undeniable first choice for the value and variety guests are looking for.”

The four new combos offered as Del’s Deal^® Value Meals include:

• $5 Snack Taco Del’s Deal^®: Triple the taco fun and value with three Snack Tacos, small Crinkle Cut Fries, and small Fountain Drink.
  
  
• $5 Grilled Chicken Taco Del’s Deal^®: Order up! Get a fresh deal with one Grilled Chicken Taco, a Snack Queso Quesadilla, small Crinkle Cut Fries, and small Fountain Drink.
  
  
• $5 Crispy Chicken Taco Del’s Deal^®: Enjoy a Del’s Deal^® with one Crispy Chicken Taco, Snack Queso Quesadilla, small Crinkle Cut Fries and small Fountain Drink.
  
  
• $5 Bean & Cheese Del’s Deal^®: Pair two Del favorites with a Bean & Cheese Burrito (choice of Red or Green Sauce) plus a Snack Queso Quesadilla, small Crinkle Cut Fries, and small Fountain Drink.
  

To learn more about your favorite Del Taco items or find the closest Del Taco location near you, visit deltaco.com.

*By number of units.
**Price and participation may vary.

About Del Taco
Del Taco offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch, and signature creamy Queso Blanco.

Founded in 1964, today Del Taco serves more than three million guests each week at its approximately 600 restaurants across 15 states. Del Taco’s commitment to providing guests with the best quality and value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit deltaco.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f3d14fd1-f59f-47da-97ab-3530cec9a777

FAQ

What are the new Del Taco Value Meals introduced in April 2023?

The new Del Taco Value Meals include the $5 Snack Taco, $5 Grilled Chicken Taco, $5 Crispy Chicken Taco, and $5 Bean & Cheese Del’s Deal.

How does Del Taco's new value meal offering impact its market positioning?

The introduction of $5 Del's Deal® Value Meals reinforces Del Taco's position as a leader in quick-service restaurant value.

What is the price of Del Taco's new meal options?

Each of the new Del Taco Value Meals is priced at $5.

Why is Del Taco introducing these new value meals now?

Del Taco is responding to rising inflation and aims to provide affordable meal options for customers.

What is included in Del Taco's $5 Value Meals?

Each $5 Value Meal includes a main item, Crinkle Cut Fries, and a small drink.