BREAKING: Jack in the Box Now Owns Chicken (Alaska)

Rhea-AI Summary

On September 8, 2021, Jack in the Box made headlines by humorously announcing the purchase of Chicken, Alaska, acquiring it for 10,000 Cluck Sandwiches—enough to feed the town's 17 residents for a year. Although the purchase was a stunt to highlight their new sandwich, the company donated $10,000 to aid the town's pandemic recovery. From September 7-10, customers who buy any Cluck Sandwich through the Jack app can earn double loyalty points. This campaign aims to engage customers while supporting Chicken, Alaska.

Positive

• Donation of $10,000 to Chicken, Alaska for pandemic recovery.
• Promotion of Cluck Sandwich with a loyalty points increase.

Negative

• None.

SAN DIEGO, Sept. 8, 2021 /PRNewswire/ -- Jack in the Box now owns chicken. How did they do it? By purchasing chicken…Chicken, Alaska!

Following a friendly negotiation with Chicken, Alaska owners Chicken Sue and her son Max, "CEO" Jack Box purchased the town – better known as the French Riviera of Alaska – for 10,000 of Jack in the Box's new Cluck Sandwiches - enough to feed all 17 Chicken, Alaska residents for an entire year.

"Chicken Sue and Max are proud owners, but our new Cluck Sandwich is just too good to resist," said "CEO" Jack Box. "I've been saying for years that the Chicken Wars are ridiculous and that you can't own chicken, but apparently you can! All we had to do was buy Chicken."

In celebration of Jack in the Box's ownership of Chicken, guests that buy any Cluck Sandwich September 7-10 on the Jack app will get double loyalty points.

Okay okay…Jack in the Box didn't really buy Chicken, Alaska. That would be pretty ridiculous. Just as ridiculous as the Chicken Wars themselves. However, Jack in the Box has partnered with its new friends in Chicken, Alaska and donated $10,000 to help the town with pandemic recovery.  

Visit jackownschicken.com to learn more about Jack in the Box's partnership with Chicken, Alaska, its new Cluck Sandwich and full details of our loyalty offer.

About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 21 states. Known as the pioneer of all-day breakfast, and the late night category, Jack in the Box prides itself on being the curly fry in a world of regular fries. For more information on Jack in the Box, including franchising opportunities, visit http://www.jackintheboxfranchising.com

Contact:
Lauren Simo
Fish Consulting
954-893-9150
lsimo@fish-consulting.com 

 

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SOURCE Jack in the Box

FAQ

What did Jack in the Box announce on September 8, 2021?

Jack in the Box humorously claimed to have purchased Chicken, Alaska, for 10,000 Cluck Sandwiches.

How is Jack in the Box supporting Chicken, Alaska?

The company donated $10,000 to assist Chicken, Alaska with pandemic recovery.

What is the Cluck Sandwich promotion from Jack in the Box?

From September 7-10, customers buying a Cluck Sandwich via the Jack app will earn double loyalty points.

What is the significance of the Chicken, Alaska purchase by Jack in the Box?

It was a humorous marketing stunt to promote their new Cluck Sandwich.

What can customers expect during the promotion period at Jack in the Box?

During the promotion from September 7-10, customers can earn double loyalty points on Cluck Sandwich purchases.