IZEA Research Discovers 49% of Influencers Prefer Bitcoin Over Fiat Currency

Rhea-AI Summary

IZEA Worldwide, a leader in influencer marketing technology, released its research report titled “Influencing Crypto,” revealing the pivotal role of social media influencers in the adoption of digital assets. The study, conducted with 1,034 U.S. internet users, highlights that 36% of influencers own NFTs and 64% own cryptocurrencies. Additionally, 49% prefer Bitcoin over fiat currency. The report underscores influencers' greater participation in the metaverse, where 56% engage compared to just 11.86% of other users, reflecting a growing trend in digital asset ownership.

Positive

• 36% of influencers own NFTs.
• 64% of influencers own cryptocurrencies, indicating strong digital asset adoption.
• 49% of influencers prefer Bitcoin over fiat, showcasing a shift towards cryptocurrency.

Negative

• None.

Research Report on Digital Asset Adoption Also Shows That 36% of All Influencers Own NFTs

Orlando, Florida, Feb. 16, 2022 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research report, “Influencing Crypto,” today. The U.S. consumer study examines how social media influencers are leading the way toward mass adoption of digital assets like cryptocurrencies and non-fungible tokens (NFTs).

The new report is available to download for free, here: izea.com/influencing-crypto.

Results from the study, which was fielded Nov. 17-18, are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is part of an ongoing series of research studies focusing on influencers’ key roles in adopting new trends, technologies, and platforms in and around the metaverse.

Key Insights for Influencers and Digital Assets:

• 36% of influencers own NFTs.
• 64% of influencers own cryptocurrencies.
• 49% of influencers prefer Bitcoin over fiat currency, such as the U.S. dollar.
  

Key Insights for Influencers in the Metaverse:

• 56% of influencers surveyed say they currently participate in the metaverse compared with 11.86% of other social media users.
• 60% of social media influencers surveyed say they see themselves as creators in the metaverse.
• 51% of all influencers are actively considering ways to make money in the metaverse and 21% already are making money in the metaverse.
  

Key Insights for the Adoption of Cryptocurrencies:

• 32% of social media users and 49% of social media influencers prefer to accept Bitcoin over other forms of payment.
• Influencers are more likely than other social media users to own cryptocurrencies like Binance Coin, Litecoin, Ripple, Solana, Cardano and Polkadot.
• The biggest concern for social media influencers who do not own crypto is that they are waiting for it to become easier to buy. The biggest concern for other social media users is that they are waiting for cryptocurrencies to become less volatile.
  

“Forward-thinking influencers are exploring virtual worlds and cryptocurrencies, and IZEA is venturing into the metaverse with them,” said Ted Murphy, Founder and CEO of IZEA. “The recent launch of our MetaMod team brings to fruition the types of influencer sponsorships and collaborations our creators are seeking while providing new avenues for brands to reach consumers in new and exciting ways.

“We embrace our position as a leader in the influencer marketing industry as we start to see a shift in how and where collaborations take place,” Murphy continued.

If you are interested in partnering with a brand or influencer, visit izea.com.

About IZEA

IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.

Safe Harbor Statement

All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Attachment

• IZEA Insights: Influencing Crypto Data Brief

FAQ

What did the latest IZEA research report reveal about influencer ownership of digital assets?

The IZEA report found that 36% of influencers own NFTs and 64% own cryptocurrencies, indicating significant digital asset ownership among social media influencers.

What percentage of influencers prefer Bitcoin according to the IZEA report?

According to the IZEA report, 49% of influencers prefer Bitcoin over fiat currency, such as the U.S. dollar.

How many influencers are currently participating in the metaverse?

The report indicates that 56% of influencers are currently participating in the metaverse, significantly higher than the 11.86% of other social media users.

What was the sample size and demographic for the IZEA study?

The study surveyed 1,034 U.S. internet users aged 18 to 60-plus.

When was the IZEA research report on digital assets released?

The IZEA research report titled “Influencing Crypto” was released on February 16, 2022.