Fortune 10 Company Awards IZEA Contract For International Influencer Marketing Program
IZEA Worldwide has secured a mid-six figure influencer marketing contract from an existing Fortune 10 customer. This contract aims to promote a flagship product during the holiday season, utilizing IZEA’s influencers across platforms like Instagram and TikTok. CEO Ted Murphy highlighted the increasing trend of brands allocating larger budgets for influencer marketing, which indicates a shift in marketing strategies. Notably, the company's bookings measure total sales orders, which are indicative of sales activity but not directly tied to quarterly revenue.
- Secured a mid-six figure contract with a Fortune 10 customer.
- Contract focuses on promoting a flagship product during the holiday season.
- Indicates a growing trend of brands increasing spending on influencer marketing.
- None.
Orlando, Florida, Nov. 04, 2021 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that the company has been awarded a new mid-six figure influencer marketing contract from an existing Fortune 10 customer. The customer will be utilizing IZEA influencers for an international promotion designed to drive sales during the holiday season.
“We are thrilled to be awarded this contract to promote a flagship product for one of the world’s largest companies,” said Ted Murphy, IZEA’s Chairman and CEO. “Influencers have come to associate IZEA with the brand sponsorships they covet most, and this campaign in-particular will be in high demand among influencers. We can’t wait to see the creative content they produce on Instagram, TikTok, and other platforms.”
“It is clear that brands of all sizes in all geographies are realigning their marketing budgets to include influencers as a more meaningful portion of spend,” continued Murphy. “Brands are executing multi-national influencer marketing campaigns that are broader in scope and geography than we have seen in the past. We expect this trend to continue as a new generation of marketers rise in the ranks and gain control of brand budget allocations. IZEA is well positioned to benefit from the changing landscape and will continue to invest in building the best software and service experience for our customers around the globe.”
Bookings are a measure of all sales orders minus any known or expected cancellations or refunds with respect to such sales orders or refunds. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and could be subject to future adjustment. Revenue from Managed Services bookings are typically recognized over a 9-month period on average.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
FAQ
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