Gartner Announces Gartner Marketing Symposium/Xpo 2022

Rhea-AI Summary

Gartner, Inc. (NYSE: IT) will host its Marketing Symposium/Xpo 2022 from May 23-25, 2022, in a virtual format. The conference aims to guide Chief Marketing Officers (CMOs) through their evolving roles amid budget constraints. It will cover key topics such as leadership, customer experience, and multichannel marketing strategies. Notable speakers include Gartner experts and industry leaders. The event offers insights to help marketing professionals navigate challenges, enhance digital growth, and communicate marketing's value effectively.

Positive

• The event offers critical insights for CMOs to adapt to changing market conditions.
• A diverse agenda focusing on key issues like leadership and customer experience.
• Featured speakers include notable industry leaders, enhancing the event's credibility.

Negative

• None.

STAMFORD, Conn.--(BUSINESS WIRE)-- Gartner, Inc. (NYSE: IT):

What: Gartner Marketing Symposium/Xpo 2022

When: May 23 – 25, 2022

Where: Virtual

Members of the media can register for the conference by contacting matt.lodolce@gartner.com.

Details: Chief marketing officers (CMOs) entered 2022 with their role in transition more than in recent years. They are expected to advance the brand strategy, foster compelling digital experiences and deliver growth with drastically reduced budgets. Amid a climate of budget austerity and reassessment of their organizational mandate, CMOs still need to match leadership with agility and cross-functional connections to succeed. The Gartner Marketing Symposium/Xpo 2022 provides CMO and other senior marketing leaders with the insights they need to rebuild the marketing engine for flexibility in a changing environment, grow revenue, drive customer experience and provide marketing’s value to the enterprise.

The Gartner Marketing Symposium/Xpo agenda features several comprehensive tracks allowing marketing leaders to take a deep dive into a broad range of topics focused on the most pressing issues they face today:

• Leadership and Strategy
• Marketing Data, Analytics, and Measurement
• Customer Experience
• Multichannel Strategy and Multichannel Marketing
• Commercial Strategy and Enablement
• Navigating the Martech Landscape
• Internal/ External Communications

Opening Keynote: Marketing’s Big Shift: Unleash Your Superpowers to Accelerate Value
Marketing and Communications teams have seen increasingly complex customer journeys and changing talent dynamics, plus organization-wide reorientation around digital-first customer strategy. As functional boundaries continue to blur, shadow functions emerge and customer data and technology disperses across the enterprise, leaders are finding it harder to show their value. In this session, Gartner experts will show how to challenge conventional wisdom about what the marketing team must own – and what CMOs should defer – and how to prioritize the right capabilities, operations, and investments to unlock digital growth and demonstrate marketing’s impact on the business.

Speakers:
Michael McCune, Senior Director, Advisory, Gartner
Dean Vitté, Director, Advisory, Gartner
Kristina LaRocca-Cerrone, Senior Director, Advisory, Gartner

Guest Keynote: Sarah Robb O’Hagan
In this interview, Sarah Robb O’Hagan, business leader, author and CEO of EXOS, will share anecdotes from her time working for highly team-oriented corporate cultures, as well as insight into the strategies she used while leading major global companies.

Guest Keynote: Luvvie Ajayi Jones
In this interview, Luvvie Ajayi Jones, two-time New York Times Bestselling Author, shares anecdotes from her life and careers and what can happen when you blindly follow doing what you love without expectation.

The Exhibit Showcase at the event will provide exclusive access to some of the world’s leading marketing and digital service providers, featuring virtual demonstrations and meetings, and information-packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.

For complete conference details, please visit the Gartner Marketing Symposium/Xpo website.

Join the discussion on social media using #GartnerMKTG.

About Gartner for Marketers
Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com/marketing. Follow news and updates from the Gartner Marketing practice on Twitter and LinkedIn using #GartnerMKTG. Members of the media can find additional information and insights in the Gartner Marketing Newsroom.

About Gartner
Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission critical priorities. To learn more, visit gartner.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220429005016/en/

Matt LoDolce

Manager, PR

Gartner

matt.lodolce@gartner.com

Source: Gartner, Inc.

FAQ

What are the dates for the Gartner Marketing Symposium/Xpo 2022?

The Gartner Marketing Symposium/Xpo 2022 is scheduled for May 23-25, 2022.

Where will the Gartner Marketing Symposium/Xpo 2022 be held?

The Gartner Marketing Symposium/Xpo 2022 will be held virtually.

What topics will be covered at the Gartner Marketing Symposium/Xpo 2022?

Topics include leadership, marketing data, customer experience, and multichannel strategies.

Who are some of the speakers at the Gartner Marketing Symposium/Xpo 2022?

Speakers include Gartner experts and industry leaders like Michael McCune and Sarah Robb O’Hagan.

How can media members register for the Gartner Marketing Symposium/Xpo 2022?

Media members can register by contacting Matt LoDolce at matt.lodolce@gartner.com.